personas and positioning statements 2 pages

Audience Personas help paint an accurate, research-based picture of your target audience. For this assignment, you will be creating attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower (Learn More: https://www.husqvarna.com/us/products/robotic-lawn…). Using the segmentation strategies outlined in your textbook, come up with an “ideal customer” for this product, and write a persona profile (1 page). Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.

Then, write a positioning statement for the product that would appeal to your target persona. (1 Page)

Resources:

https://www.marketingprofs.com/articles/2019/41359…

https://www.entrepreneur.com/article/253566

Podcast: https://www.convinceandconvert.com/podcasts/episod…

 

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