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Write 2 page essay on the topic Brand Extension Marketing Plan.

The brand extension project aims to secure opportunities in the current market before our competitors identify them. By the end of the first Quarter, Clean-So aims to increase its market share by 40%. This is a stiff rate considering the competitive state of the current market. In order to achieve a successful market takeover, Clean-So will introduce a loyalty program whereby customers will earn redeemable royalty point for every purchase. This will enable Clean-So to penetrate the already saturated market.

Although Al-Mara is an established brand name, Clean-So Company will need to re-advertise its Al-Mara Creme and Soap. The adverts will mainly target women since Al-Mara is a female-oriented brand. The adverts will be launched through the social media and billboards in order to reach the target group. The Advertisement will be the basis for a strategic customer acquisition program (Stapleton, & Thomas, 1998). Alternative customer acquisition strategies will involve loyalty points program and free samples. We expect an exponential market growth rate that attains stability in the second quarter.

Clean-So Company is three-years old in the cosmetic industry and, therefore it is accustomed with market trends and changes. The company aims to concentrate its interests in a profitable market niche. Demographic factors and social classes define the current market. However, Clean-So hopes to surpass the demographic and lifestyle factors associated with the market. In particular, the company aims to market its products to people from different age groups and income brackets. The target market (Lavington Green Village) has consumers from each of the identified category. Therefore, the company will rely on packaging and product differentiation to capture the target market. Moreover, the company aims to launch Al-Mara soap and cream under various fragrances and colors. This aspect of product presentation will cater for the taste and preferences of the target

 
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The idea that the assisted suicide of terminally ill patients should be allowed simply at the patient’s direction reflects what type of ethics?

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Question 1. 1.(TCOs 2, 4, 5, 6) The idea that the assisted suicide of terminally ill patients should be allowed simply at the patient’s direction reflects what type of ethics? (Points : 5)

Hobbes’ State of Nature

Rand’s Objectivism

Aristotle’s concept of Virtue

Thomas Aquinas’ concept of conscience

Socrates’ concept of excellence

Question 2. 2.(TCOs 1, 2, 7) What is the moral ideal of justice? (Points : 5)

Acts of mercy beyond what is required

Making decisions in order to build friendships

Meeting legal requirements

Evaluation of situations according to their merits

Meeting the terms of the Social Contract

Question 3. 3.(TCOs 1, 2) One of the common errors in Ethics is unwarranted assumptions. Unwarranted assumptions consist of what?(Points : 5)

Preconceptions before ethical dilemmas are confronted

Failing to read carefully and with attention to detail

Taking too much for granted

Speculating apart from information

Treating case studies carelessly

Question 4. 4.(TCO 2) Prescriptive language is commonly used in ethics for what reason? (Points : 5)

To indicate what is prohibited or impossible

To indicate that one choice is better than others

To show what actions are legal

To convey requirements and obligations

To indicate that there are really no choices available

Question 5. 5.(TCOs 7, 8) Each person ought to do whatever will best promote his or her own interests.(Points : 5)

Utilitarianism

Kant’s Categorical Imperative

Social Contract Theory

Ethical Egoism

Gilligan

Question 6. 6.(TCOs 2, 4, 9) Free people are motivated toward forming social structures according to a social contract in order to overcome what problem identified by Thomas Hobbes? (Points : 5)

The need to overcome disagreements

A perpetual state of warfare

The establishment of a monarchy

Taxation to support the costs of government

Organized ways to select leaders

Question 7. 7.(TCOs 3, 6) The Environmental Protection Agency (EPA) was created through a congressional enabling act as a governmental agency to act on the concerns voiced by environmental ethicists. Their actions include which of the following? (Points : 5)

Subpoena regulation offenders

Monitor situations of environmental concern

Fine offenders

Sponsor new legislation on environmental issues

All of the above.

Question 8. 8.(TCOs 3, 6, 7) The notion that the only thing good without qualification is a good will is attributed to whom? (Points : 5)

St. Thomas Aquinas

Socrates

John Locke

Immanuel Kant

Oliver Cromwell

Question 9. 9.(TCOs 8, 9) John Stuart Mill’s theory of Utilitarianism is the most common form of ethics in use today. It is used so commonly because it belongs to which of the Primary Schools of Ethics? (Points : 5)

Care-based

Ends-based

Economy-based

Law-based

Efficiency-based

Question 10. 10.(TCOs 3, 6, 7) What is the purpose of proving whether a syllogism of formal logic is “valid”? (Points : 5)

To identify the connecting phrase “therefore” or a synonym of it before proceeding further

To determine whether the situation described is accurate

To determine whether the premises are true before continuing

To determine whether the conclusion proceeds from the premises

To determine that there are only two premise statements in the syllogism

Question 11. 11.(TCOs 1, 2) Different from normal problem solving, dilemmas are different in what aspect? (Points : 5)

Problems are much more complicated

When one choice is chosen, the opportunity for the others is lost

Problems are much more urgent

Problems are so much more real and less theoretical

Problems usually involve not honoring our own virtues

Question 12. 12.(TCOs 1, 2, 7) According to Thomas Aquinas, what ethical capacity do people of every culture naturally possess? (Points : 5)

Logical thinking

Personal virtues

Self-interest

Ability to learn lessons

Conscience

Question 13. 13.(TCOs 2, 8) The single criterion for making decisions in objectivist ethics is what? (Points : 5)

Professional development

Personal self-interest

The physical environment

Financial gain

The close group of family and friends who will be impacted

Question 14. 14.(TCOs 1, 2, 5) The world view of ruthless and unending competition for property and wealth was spelled out in which of these concepts? (Points : 5)

Locke’s notion of the natural state of man

Rawls’ notion of the veil of ignorance

Aristotle’s notion of the doctrine of the mean

Hammurabi’s code of law

Hobbes’ state of nature

Question 15. 15.(TCOs 3, 6, 7) Kant’s concern that people choose to observe universal laws as their duty is expressed through what actions?(Points : 5)

Their habits

Their maxims

Their desires

Their loves

Their loyalties

Question 16. 16.(TCOs 2, 7, 8) Personal development and discovery through the repetition of good acts and study of virtue characterizes what ethicist? (Points : 5)

Plato

Aristotle

Luther

Augustine

Socrates

Question 17. 17.(TCOs 2, 8) Professional codes of conduct serve what function for business and industry? (Points : 5)

Allow businesses to avoid training professional staffers

Enable transfer of valued employees across state lines

Enable contracting of temporary employees

Specify continuing education needs and requirements

Providing assurance of the professional qualifications of members

Question 18. 18.(TCOs 2, 7) Aristotle’s Ethical Doctrine of the Mean measured personal virtues on a scale that included the virtue itself, the excess of it, and the deficiency of it. If the virtue is GENEROSITY, and the excess is WASTEFULNESS, what is the deficiency?

(Points : 5)

Carefulness

There is no deficiency

Being broke (having no money)

Stinginess

Moderation

Question 19. 19.(TCOs 8, 9) In personal or organizational conflict, what benefits accrue to all parties when a leader or consultant employees one of the ethical conflict resolution models of Week 6? (Points : 5)

Objectives of what winning the conflict means get refined and better understood

Conflict management gets slowed down and settled.

Conflict can be handled in a sequential, step-by-step manner

Parties can be reconciled without solving the issues

Personal relationships can be separated from issues

Question 20. 20.(TCOs 1, 2) The Latin term a priori describes the origin of knowledge developed rationally, and the term a posterioridescribes knowledge developed through observation and experience. What is an example of ethics is best described as discovered in an a priorimanner? (Points : 5)

Utilitarian ethics

Objectivist ethics

Deontological ethics

Political ethics

Scientific ethics

 
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What recommendations would you make to union and management leadership in order to meet the demands of a constantly changing workplace?

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2 paragraphs for each answering ALL Questions:

1) What recommendations would you make to union and management leadership in order to meet the demands of a constantly changing workplace? What are some possible warnings?

2)  Mandated or Voluntary:

President Clinton’s Executive Order 12871 (October 1, 1993) required U.S. federal agencies to create labor-management partnerships and partnership councils. President Bush revoked this requirement in Executive Order 13203 (February 17, 2001), so federal agencies are allowed to create labor-management partnerships, but partnerships are not required. Search the Internet for materials on federal-sector labor-management partnerships. Putting aside political sympathies for either President Clinton or President Bush, is it better for these labor-management partnerships to be mandated or voluntary?

 
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about management

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I have a course called management. I need to finish a final paper. I will give you 7 days to complete it and you must have a good writing skills and no grammar mistakes. When you accept this assignment, I will sent all the detail to you . you should take it independently and can not copy anywhere.

I will check it if you have any plagiarize.

 
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Select a bill that has been proposed (not one that has been enacted) using the congressional websites provided in the Learning Resources.

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As a nurse, how often have you thought to yourself, If I had anything to do about it, things would work a little differently? Increasingly, nurses are beginning to realize that they do, in fact, have a role and a voice.

Many nurses encounter daily experiences that motivate them to take on an advocacy role in hopes of impacting policies, laws, or regulations that impact healthcare issues of interest. Of course, doing so means entering the less familiar world of policy and politics. While many nurses do not initially feel prepared to operate in this space effectively, the reward is the opportunity to shape and influence future health policy.

To Prepare:

  • Select a bill that has been proposed (not one that has been enacted) using the congressional websites provided in the Learning Resources.

The Assignment: (1- to 2-page Comparison Grid; 1-page Legislation Testimony/Advocacy Statement)

Part 1: Legislation Comparison Grid

Based on the health-related bill (proposed, not enacted) you selected, complete the Legislation Comparison Grid Template. Be sure to address the following:

  • Determine the legislative intent of the bill you have reviewed.
  • Identify the proponents/opponents of the bill.
  • Identify the target populations addressed by the bill.
  • Where in the process is the bill currently? Is it in hearings or committees?

Part 2: Legislation Testimony/Advocacy Statement

Based on the health-related bill you selected, develop a 1-page Legislation Testimony/Advocacy Statement that addresses the following:

  • Advocate a position for the bill you selected and write testimony in support of your position.
  • Describe how you would address the opponent to your position. Be specific and provide examples.

 

PLEASE FOLLOW THE INSTRUCTIONS AS INDICATED BELOW:

1). ZERO (0) PLAGIARISM

2). 5 REFERENCES, NO MORE THAN 5 YEARS

3). PLEASE SEE THE FOLLOWING ATTACHED: RUBRIC DETAILS, AGENDA GRID TEMPLATE.

Thank you so much.

  • attachment

    AGENDACOMPARISONGRIDTEMPLATE.doc
  • attachment

    RUBRICDETAILS.html
 
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Discussion NURSING LEADERSHIP AND MANAGEMENT

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ANSWER THE QUESTIONS BELOW IN APA FORMAT

MINIMUM 250 WORDS

2 REFERENCES AND CITATIONS

 

1. Discuss the importance of effective communication in the personal relationship, the therapeutic relationship, and the relationship within the interprofessional health-care team.

2. What similarities and differences can you identify among the above interactions?

3. Explain the concept of congruence between verbal and nonverbal communication.

4. There are many pitfalls to electronic communication. Identify a situation in which an electronic form of communication may result in a miscommunication. What other method of communication would have been more effective?

5. How have you seen ISBAR used during your clinical experiences?

6- Develop a hand-off report for yourself. Include items that you believe are pertinent for safe and effective nursing care. Refer to the information in the chapter for creating this report form. Using the information from the chapter, determine the effectiveness of the system currently in use on your unit for communicating shift-to-shift reports.

7-Dr. Roberts comes into the nurses’ station demanding, “Where are Mr. Adams’s lab reports? I ordered these stat, and they’re not here! Who’s responsible for this patient?” How would you, as the nurse, respond?

8-Explain the concept of accountability in delegation. What are the legal ramifications of accountability in delegation?

9. Dennie and Elias arrive in the unit for the 7:00 p.m. to 7:00 a.m. shift. Both nurses completed orientation 4 weeks ago. They find that they will be the only two RNs on the floor that night. There is a census of 48 clients. The remaining staff consists of two NAPs/UAPs and one LPN. What are the responsibilities of the RN, NAP/UAP, and LPN? Can Dennie and Elias effectively delegate client care tasks and care safely for all 48 clients? Use the Delegation Tree to make your decisions.

10. Discuss the differences between direct delegation and indirect delegation.

1. You have to observe delegation procedures in your assigned unit:

A-What considerations does the RN take into account when delegating patient care?

2-You have to look at the unit census and prioritize the patient care:

A- Give the rationale foryour choices.

3.Answer the following questions during your clinical experiences:

a. What specific tasks did your patients require that you might have been able to delegate?

b. How effective was your nurse/preceptor in delegating tasks to others?

c. How did your nurse/preceptor ensure that the tasks were completed safely and appropriately?

 
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