Is It Possible For A Company Or Business Unit To Follow A Cost Leadership Strate 1

Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.

Cost leadership strategy is being developed by Porters to make a cost minimization and to gaincompetitive advantage in the business. Cost leadership and differentiation both strategies can be…

 

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