In Determining The Positioning Strategy We Need To Understand The Points Of Pari

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In determining the positioning strategy, we need to understand the points of parity (PoAs) and points of differentiation (PoDs) of our company from leading competitors.

  • Why do we need to establish the points of parity (POA)?
  • How many different ways are there to create points of differentiation?
  • In what aspects do we need to create positive point of differentiation?
 
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