In A Survey Of Homemakers The Readership Of Harper S Bazaar Was Exaggerated And

In a survey of homemakers, the readership of Harper’s Bazaar was exaggerated and the readership of Modern Romance seemed much less than circulation figures indicated.

Why would respondents incorrectly report their readership in this manner?

How might researchers avoid this bias?

As you develop your contributions to the discussion, be sure to include concrete examples to help others understand your points.

 

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