how strong are the competitive forces confronting lululemon in the market for performance based yoga and fitness apparel prepare a five forces analysis to support your answer
Case Study Directions
- Read in your textbook Case #5: Lululemon Athletica, Inc. in 2017: Is the Company on the Path to Becoming a High Performer Again?
- Write a 5–7 page paper answering the questions below.
- At least 2 references of an academic or scholarly source is required for this case study paper.
- Use APA writing style for in-text citations and each reference source that you use.
- Remember, all wording that is not your own must be cited.
- Use headings to format the paper (not the questions). Use 12-point Times New Roman font, 1-inch margins, and double-spacing.
Case Study Questions
- How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Prepare a five-forces analysis to support your answer.
- What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?
- What do you see as the key success factors in the market for performance-based yoga and fitness apparel?
- What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation?
- What are the primary components of lululemon’s value chain?
- What are the key elements of lululemon’s strategy going into 2017?
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?
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