1.3 Research aims: The aim of the research is to evaluate the effectiveness of marketing communications over social networks and its impact on organisational brand image while expanding business globally. The study focuses on the approached undertaken by Starbucks while incorporating the business actions. 1.4 Research objectives: • To identify the social networking factors adopted by the beverage industry to expand its business globally. • To determine the impact of marketing communications over social networks for building brand image and successful market penetration. • To evaluate the effectiveness of the marketing communications approaches of Starbucks for global business expansion. • To recommend suitable marketing communication approaches to Starbucks as its global business expansion. 1.5 Research Questions: • What are the social networking factors adopted by the beverage industry to expand its business globally? • How marketing communications impacts over social networks for enhancing the brand image and successful market penetration? • What are the marketing communication approaches adopted by Starbucks for global business expansion? • What would be the suitable marketing communication approaches to improve the global business expansion policies of Starbucks? Document Preview:

Order NoEHUK5877Word9500Deadline2015-09-03Allocation Date2015-09-02 23:42:34Order TypeDissertation (full)Academic LevelBachelorSubjectMarketingOrder DeliveryTopic MARKETING COMMUNICATIONS OVER SOCIAL NETWORKS AND ITS IMPACT ON ORGANISATIONAL BRAND IMAGE WHILE EXPANDING BUSINESS GLOBALLY: A CASE STUDY OF STARBUCKS Admin Remark lease follow the guidelines strictly Do make sure all the points have addressed and cross checked No basic errors such as – grammar, spelling , sentence formation and wrong references will be Downloads HYPERLINK “http://manage.eduhelpsydney.com/writer/order-download/155e4d741b9e0e” Main File     Additional Requirement I need it very good quality and i need it chapter by chapter for feedback. thank you. Files(1)  EHUK5774-FinalCopy.docx- Top of Form ×

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1.3 Proposed strategies for improvement in costing and pricing system of the organisation: ASDA can adopt the following techniques to reduce its costs: JIT system of inventory: The JIT approach suggests that an organization needs to procure input materials as and when required in the production process. This reduces the inventory level, which further reduces the carrying cost of inventories. Activity based management: Activity based costing technique is used to identify and eliminate non-value adding (NVAs) from the business operations, which further leads to a reduction in operating costs. Consistent monitoring and control: Monitoring and control helps in preventing the deviation of actual costs from the budgeted ones through observation, feedback sharing and corrective measures. Total Quality Management (TQM): TQM is focused on consistently improving business processes which makes production and other business processes more efficient. Increase in output reduces the per unit total cost of production. 2.1 Forecasting of cost and revenues: Accurate forecasting of cost and revenues are essential for the development of sound business strategies. An organization can make forecasts based on historic trends or future probabilities (Agrawal, 2009). However, a combination of both historic study and future probabilities can help in making more accurate predictions. The most common forecasting techniques are mentioned below: ?Delphi technique ?Scenario writing ?Subjective approach ?Time-series forecasting Document Preview:

Order NoEHUK5992Word3000Deadline2015-11-21Allocation Date2015-11-21 01:02:00Order TypeFinance AssignmentAcademic LevelMasterSubjectFinanceOrder DeliveryTopic Managing Financial (Hanan) Admin Remark Please follow the guidelines strictly Do make sure all the points have addressed and cross checked No basic errors such as – grammar, spelling , sentence formation and wrong references will be accepted Downloads

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1. .A flat turbine agitator with a disk having six blades is installed in a tank. The tank diameter is1.83 m, the turbine diameter is 0.61 m, Dt = H, and the width W is 0.122 m. The tank contains four baffles, each having a width of J = 0.15 m. The turbine is operated at 90 rpm and the liquid in the tank has a viscosity of 10 cps and a density of 929 kg/m3. It is desired to design a small pilot plant unit with a vessel volume of 2 L so that the effects of various process variables on the system can be studied in the laboratory. The rates of mass transfer appear to be important in this system, so the scale down should be on this basis. Design the new system specifying sizes, rpm and power.
2.An ideal gas flows isetropically through a converging-diverging nozzle. At a section in the converging portion of the nozzle, A1= 0.1 m2, p1= 600 kPa (abs), T1= 20 ? C, and Ma1 = 0.6. For section (2) in the diverging part of the nozzle, determine A2, p2 and T2 if Ma2 = 3 and the gas is air.
3.Air is injected into a 50 m long horizontal pipeline (of 42 mm diameter) carrying a clay slurry of density 1452 kg/m 3. The rheological behaviour of the slurry follows the power-law model, with m = 5.55 Pa sn and n = 0.35. The volumetric flow rates of air and liquid are 7.48 and 1.75 m3/h, respectively. The air is introduced into the pipeline at 20°C and at a pressure of 1.2 bar. Ascertain the flow pattern occurring in the pipeline. Estimate (a) the average liquid holdup at the midpoint, (b) the pressure gradient for the two phase flow, (c) the maximum achievable drag reduction and the air velocity to accomplish it.

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1. a firm’s workforce is on average 20 years away from retiring. The firm’s workers Suppose could find similar work in other companies earning $40,000 per year. Also, suppose that workers who shirk their work have a .30 chance of being dismissed.

a. For simplicity, assume that workers could find a job in an alternative company with no search costs. What would the firm have to pay to impose shirking costs of $60,000 on the average worker during his (her) work life expectancy? Show your work.

b. Find three salary-probability of dismissal combinations that would yield shirking costs of $60,000 for the average worker over his (her) work life expectancy.

2. Suppose a firm is considering installing cameras and using spy software on the computers at the office to monitor its workers in addition to hiring additional supervisors. The firm estimates that increasing the probability of catching workers who shirk by .01 costs the company $10,000 per year. For example, in the problem above when going from 0.30 to 0.31, it would cost the firm $10,000 per year. How much would the firm have to spend in order to impose shirking costs of $75,000 on its average worker? Show your work. Assume that

· the firm’s work force is on average 20 years away from retiring

· that the firm’s workers could find similar work in other companies earning $40,000

· that the company currently pays its workers $42,000

· and that the current probability of catching workers who shirk is 0.30,

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1. A tiltrotor aircraft shown in Figure 1-a is both an airplane and a helicopter. It can position its engine in a vertical position for takeoff and landing as a helicopter, and then rotate its engine 90 degrees to a horizontal configuration for cursing as an airplane. The altitude control system of the helicopter mode is shown in Figure 1-b. • Determine the root locus of this system as K varies between zero (0) and infinity (infinity). • Determine the range of K for a stable system • For K = 280, find the response y(t) to a unit step input r(t), and the corresponding Percentage overshoot (PO) and the settling time (T_s, with 2% criterion) • For K = 280, and r(t) = 0, find the response y(t) to a unit step disturbance 2. An arm of a space robot is shown in Figure 2-1 with its corresponding block diagram shown in Figure2-b. Perform the following tasks: • For a proportional controller Gc=Kp, determine the value of Kp such that the percentage overshoot P.O.-3%. • Plot the system response to a unit step input for the value of Kp determined in the previous task • Design a proportional -derivative controller (PD) using ITAE method with wn = 8 • Determine the required prefilter Gp(S). • Determine the system response to a step input after you add the PD and prefilter to the system. • Design a proportional-integral controller (PI) and a prefdilter using ITAE method. • Determine the system response to a step input after you add the Pi and prefilter to the system. • Design a proportional-integral-derivative controller (PID) and a prefilter using ITAE method such that the settling time T, <4 sec based on a 2% criterion. • What is your recommendation for the most appropriate controller among P, PD, PI, and PID for this system? TAs Controller Arm R- Gas) GO sEs+9 Fig 2-6 F’3 2-a Document Preview:

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