1.1 Explain the importance of research. • It provides deeper insights into the processes and techniques of business and marketing management. • It is a basis for evaluation and understanding. • It is about collecting and interpreting information and deciding what to do with it. • It provides a bridge between theoretical and practical issues. • It helps to make sense of issues and accelerates the process of understanding. • It provides an understanding of why things happen and may provide a valuable platform for going forward. Explain how research is undertaken. • Determines current knowledge through a literature review. • Formulates research questions to elicit information gaps in knowledge and understanding. • Seeks research information through various techniques: ? Mail, telephone, internet and personal surveys ? Questionnaires ? Panels/omnibus studies/case studies ? Sampling ? Focus groups ? Observations, archives etc. • Analyses the results and reports the findings. Show how research is used in marketing to reduce the risks in decision-making. • Explain how research can provide management with detailed information and better understanding. • May remove individual or group bias. • In any organisation managers at all levels need accurate and timely information for managerial decision-making. Explain the difference between pure, applied and action research. • Pure research is undertaken to expand knowledge and probe the unknown. It often relates to discoveries, inventions and reflection. • Applied research attempts to solve known problems and find answers to specific questions – the emphasis being on practical problem solving. • Action research is basically learning by doing, e.g. a group of people identify a problem, do something to resolve it, see how successful their efforts are, and if not satisfied try again. • Level 7 Diploma Unit Title: Research Methods and their Application to Marketing Learning Outcome: 1. Understand the role of research methods, within the context of management, marketing and business. Assessment Criteria/Indicative Content: 1.1 Explain the difference between market research and marketing research. • Show that market research is an organised effort to gather information about markets and customers. • The term is commonly interchanged with marketing research, however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about discrete marketing processes while market research is concerned specifically with markets. • Market research is a systematic gathering and interpretation of information about individuals or organisations using statistical and analytical methods and techniques of applied social science to gain insight and support decision making. Explain the 7 step research process. • Show that research involves chronological steps, but this does not mean that each step must be completed before the next step is undertaken. The steps involved in most research endeavours are: • Define the research problem/question • Write the research proposal • Develop the research design • Collect the data • Analyse the data and determine the results • Determine the conclusions and recommendations • Write the research report

Attachments:

job-card.docx

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

1.3 Research aims: The aim of the research is to evaluate the effectiveness of marketing communications over social networks and its impact on organisational brand image while expanding business globally. The study focuses on the approached undertaken by Starbucks while incorporating the business actions. 1.4 Research objectives: • To identify the social networking factors adopted by the beverage industry to expand its business globally. • To determine the impact of marketing communications over social networks for building brand image and successful market penetration. • To evaluate the effectiveness of the marketing communications approaches of Starbucks for global business expansion. • To recommend suitable marketing communication approaches to Starbucks as its global business expansion. 1.5 Research Questions: • What are the social networking factors adopted by the beverage industry to expand its business globally? • How marketing communications impacts over social networks for enhancing the brand image and successful market penetration? • What are the marketing communication approaches adopted by Starbucks for global business expansion? • What would be the suitable marketing communication approaches to improve the global business expansion policies of Starbucks? Document Preview:

Order NoEHUK5877Word9500Deadline2015-09-03Allocation Date2015-09-02 23:42:34Order TypeDissertation (full)Academic LevelBachelorSubjectMarketingOrder DeliveryTopic MARKETING COMMUNICATIONS OVER SOCIAL NETWORKS AND ITS IMPACT ON ORGANISATIONAL BRAND IMAGE WHILE EXPANDING BUSINESS GLOBALLY: A CASE STUDY OF STARBUCKS Admin Remark lease follow the guidelines strictly Do make sure all the points have addressed and cross checked No basic errors such as – grammar, spelling , sentence formation and wrong references will be Downloads HYPERLINK “http://manage.eduhelpsydney.com/writer/order-download/155e4d741b9e0e” Main File     Additional Requirement I need it very good quality and i need it chapter by chapter for feedback. thank you. Files(1)  EHUK5774-FinalCopy.docx- Top of Form ×

Attachments:

job-card.docx

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

1.3 Proposed strategies for improvement in costing and pricing system of the organisation: ASDA can adopt the following techniques to reduce its costs: JIT system of inventory: The JIT approach suggests that an organization needs to procure input materials as and when required in the production process. This reduces the inventory level, which further reduces the carrying cost of inventories. Activity based management: Activity based costing technique is used to identify and eliminate non-value adding (NVAs) from the business operations, which further leads to a reduction in operating costs. Consistent monitoring and control: Monitoring and control helps in preventing the deviation of actual costs from the budgeted ones through observation, feedback sharing and corrective measures. Total Quality Management (TQM): TQM is focused on consistently improving business processes which makes production and other business processes more efficient. Increase in output reduces the per unit total cost of production. 2.1 Forecasting of cost and revenues: Accurate forecasting of cost and revenues are essential for the development of sound business strategies. An organization can make forecasts based on historic trends or future probabilities (Agrawal, 2009). However, a combination of both historic study and future probabilities can help in making more accurate predictions. The most common forecasting techniques are mentioned below: ?Delphi technique ?Scenario writing ?Subjective approach ?Time-series forecasting Document Preview:

Order NoEHUK5992Word3000Deadline2015-11-21Allocation Date2015-11-21 01:02:00Order TypeFinance AssignmentAcademic LevelMasterSubjectFinanceOrder DeliveryTopic Managing Financial (Hanan) Admin Remark Please follow the guidelines strictly Do make sure all the points have addressed and cross checked No basic errors such as – grammar, spelling , sentence formation and wrong references will be accepted Downloads

Attachments:

job-card.docx

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

1.3 If a household’s income falls from R20 000 to R17 000 and its consumption falls from R18 000 to R15 000, then its: a) marginal propensity to consume is –0,67. b) marginal propensity to consume is 0,88. c) marginal propensity to consume is 0,20. d) marginal propensity to save is zero. e) marginal propensity to save is 0,12.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"