1.1 Explain the importance of research. • It provides deeper insights into the processes and techniques of business and marketing management. • It is a basis for evaluation and understanding. • It is about collecting and interpreting information and deciding what to do with it. • It provides a bridge between theoretical and practical issues. • It helps to make sense of issues and accelerates the process of understanding. • It provides an understanding of why things happen and may provide a valuable platform for going forward. Explain how research is undertaken. • Determines current knowledge through a literature review. • Formulates research questions to elicit information gaps in knowledge and understanding. • Seeks research information through various techniques: ? Mail, telephone, internet and personal surveys ? Questionnaires ? Panels/omnibus studies/case studies ? Sampling ? Focus groups ? Observations, archives etc. • Analyses the results and reports the findings. Show how research is used in marketing to reduce the risks in decision-making. • Explain how research can provide management with detailed information and better understanding. • May remove individual or group bias. • In any organisation managers at all levels need accurate and timely information for managerial decision-making. Explain the difference between pure, applied and action research. • Pure research is undertaken to expand knowledge and probe the unknown. It often relates to discoveries, inventions and reflection. • Applied research attempts to solve known problems and find answers to specific questions – the emphasis being on practical problem solving. • Action research is basically learning by doing, e.g. a group of people identify a problem, do something to resolve it, see how successful their efforts are, and if not satisfied try again. • Level 7 Diploma Unit Title: Research Methods and their Application to Marketing Learning Outcome: 1. Understand the role of research methods, within the context of management, marketing and business. Assessment Criteria/Indicative Content: 1.1 Explain the difference between market research and marketing research. • Show that market research is an organised effort to gather information about markets and customers. • The term is commonly interchanged with marketing research, however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about discrete marketing processes while market research is concerned specifically with markets. • Market research is a systematic gathering and interpretation of information about individuals or organisations using statistical and analytical methods and techniques of applied social science to gain insight and support decision making. Explain the 7 step research process. • Show that research involves chronological steps, but this does not mean that each step must be completed before the next step is undertaken. The steps involved in most research endeavours are: • Define the research problem/question • Write the research proposal • Develop the research design • Collect the data • Analyse the data and determine the results • Determine the conclusions and recommendations • Write the research report

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1.1 Prepare for given work according to relevant legislation, workhealth and safety (WHS) regulations, codes and standards1.2 Arrange site access according to required procedure1.3 Review existing network design documentation to ensure it iscurrent and complete1.4 Select components and network elements required to be installedto meet the technical requirements1.5 Contact vendors and service suppliers to obtain specifications andavailability of identified components1.6 Develop plans, with prioritised tasks and contingencyarrangements, for installation of components with minimum disruptionto client1.7 Liaise with appropriate person to obtain approval for the plans,including security clearance and timing Document Preview:

ASSESSMENT TASKS TC ” ASSESSMENT ” ICTTEN416 Install, configure and test an internet protocol network Assessment Summary Read all the instructions below before attempting the assessment task. Assessment tasks are tools used to determine if you have the knowledge and skills to complete tasks to industry standards within the workplace. Your trainer/assessor will help you throughout this task and it is your responsibility to provide enough evidence to justify a competent decision by the trainer/assessor. If you do not understand the questions or what is required, ask your trainer/assessor for assistance. For group assessments, all students are to contribute to the assessment tasks. You are allowed to work in groups up to a maximum of four people. You are to complete all tasks by the due date and assessments must have a coversheet attached. If you think you do not have enough time to complete the tasks by the due date, discuss with the trainer/assessor the reasons of why you cannot submit on time. Writing your responses When answering questions, ensure that your answers are detailed enough to so the assessor can draw a conclusion that you have the knowledge and/or skills to demonstrate competency. Handwritten answers must be written in blue or black pen. When producing reports, ensure that your project has a title page, table of contents, page numbers, reference list, ensuring that your answers thoroughly match the questions asked. Answer all questions in your own words to avoid plagiarism. Plagiarism is copying someone else’s work or ideas and saying that it your own work. Sources of work must be properly referenced, outlining the source of your ideas. Penalties may include having to resubmit the assessment task again, repeating the Unit of competency, or for repeat plagiarism, expulsion from Abbey Business College. Marking of Assessments On submission of your assessment will be marked for a result of either Satisfactory (S) or Not Yet Satisfactory (NYS)….

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1.1  Background & history of Apple Watch (120 words)

1.2  Vision/goals of Apple Watch (120 words)

1.3  Product portfolio of Apple Watch (130 words)

1.4  Milestones and important events of Apple Watch (130 words)

1.5 Summary of 1.1, 1.2, 1.3 & 1.4 (300 words)

Total words – 800 words

Harvard referencing. (follow VU guide)

At least 5 references

 

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1.0 Task 1: Responsibility for own personal and professional development 1.1 Evaluation of self skills and competencies against job requirements:

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04. The only way to increase the revenue from selling a product is to increase the product’s price.” Briefly explain whether you agree or disagree with the above statement using graphs and example.

 

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