Hello, I am looking for someone to write an essay on Business strategy: JD wetherspoon. It needs to be at least 2000 words.

fee retail operations. Focus on the expanding business operations. Focus on maintaining market leadership. Focus on Strategic Acquisitions. Industry Recognition to Enhance Brand Image. Recent initiatives taken by the company has been incorporated under each strategic head.

J D Wetherspoon (Wetherspoon or ‘the company’) is engaged in the development and management of public houses such as pubs and lodgings. The company owns and operates pubs throughout the UK. It is headquartered in Watford, the UK and employs about 21,177 people. The company recorded revenues of £996.3 million ($1,567.3 million) during the financial year ended July 2010 (FY2010), an increase of 4.3% over FY2009. The operating profit of the company was £89.5 million ($140.7 million) in FY2010, an increase of 19.1% over FY2009. The net profit was £40.8 million ($64.1 million) in FY2010, an increase of 61.2% over FY2009.

J D Wetherspoon (Wetherspoon or ‘the company’) is an operator of managed pubs and lodgings in the UK. The company offers eating, drinking and entertainment facilities through its 775 pubs in the UK. The company in addition to alcoholic drinks also offers non-alcoholic drinks, such as coffee, and breakfasts in its pubs. The company provides its services under three categories: pubs, food and drink, and lodges.

Wetherspoon operates in England, Scotland, Wales and Northern Ireland. The companys operations comprise pub retailing and lodging. The company offers a variety of beers and lagers, spirits, wine, draught beer, soft drinks, cocktails and bottled beverages. It has a range of real ales and guest ales, which includes regular beers from brewers across the UK. The company also offers a range of food products like salads, pastas, delis, breakfast, and meals among others. Wetherspoon also operates Lloyds No 1 bars and J D Wetherspoon Lodges.

J D Wetherspoon (Wetherspoon or ‘the company’) was established in 1979 by Tim Martin in North London. In the early 1980s, the

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Hello, I am looking for someone to write an essay on Business Strategy 2. It needs to be at least 2500 words.

Mission Statement: Mission statement is a statement which is used to describe why the organization exists and to explain what the company does to achieve the vision. The mission of a company is the one which changes as the organization develops. An example of such a statement is that of Wipro, which reads, ‘Our mission is to be a RF System Solution Provider, through its innovative research and design works for a new world of broadband wireless communications’ (Wipro Techno, 2010). The statement of company highlights its working towards the vision that has been set down by the company.

Vision: The vision of a company can be defined as the intended future that the company aims at reaching. This is a long term view and is the basis for all the planning of the organization. An excellent example of this is the vision of Wipro which reads, ‘Contribute for global e-society, where a wide range of information is being exchanged beyond time and space over global networks, which breaks down the boundaries among countries, regions and cultures, allowing individuals to take part in various social activities in an impartial, secure way. Continous effort to enhance people’s lifestyle and quality by means of developing new technology in wireless communication’ (Wipro Techno, 2010).

Core Competencies: The core competencies of an organization are the basic knowledge, abilities and skills that a company possess. This helps in classifying the organizations and to learn what the organization is best at doing. For the example of Wipro, as explained by the President and COO for Wipro Infocrossing, Sameer Kishore, ‘IT infrastructure management is our core competency and we will bring a well-proven data center transition and managed services methodology to help CSG meet its goals’ (Wipro Corporate, 2010).

Strategic Approach: The strategic approach used by Wipro is one which is goal

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Hello, I am looking for someone to write an essay on Business Research proposal and Questionnaire. It needs to be at least 2500 words.

Companies usually use talent – movie actors, models, athletes or famous people for endorsement (Bergeström & Skärfstad, 2004). Not just the large firms, even smaller companies with limited budget use sports and athletes to promote their products. I will look into the benefits that companies derive from such endorsement.

A celebrity is defined as “an individual who is known to the public (i.e., actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed” (cf., Friedman and Friedman 1979 cited by Kamins, Brand, Hoeke & Moe, 1989). Celebrities exert their influence on the consumers through perceived attributes such as expertise, trustworthiness, attractiveness, familiarity, and likeability and hence celebrity endorsement becomes more attractive when images or the characteristics of the celebrity match the endorsed product (Choi, Lee & Kim 2005).

The use of celebrities for product endorsement was on the rise in the late 1970s. While it was estimated that 15 percent of prime time television commercials featured celebrities in 1975, by 1978 it was reported to be over 20 percent (Kamins, Brand, Hoeke & Moe, 1989). On the other hand, according to a report published in Campaign (2007) a survey revealed that only 16 percent of the people would buy products that had celebrity endorsement. Since 2001 the number of television ads featuring celebrities has been steadily increasing as the budgets have tightened and researchers not sure to what extent celebrities make a difference to the sales.

Marketing Week (2006) suggests that when celebrities are used to endorse a product, people quickly forget the product that has been endorsed and the celebrity becomes the focus of attention while ECM (2007) suggests celebrity trend is already weakening in the US. Cross-cultural studies also suggest that celebrities with worldwide recognition in advertising is an effective means of

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Hello, I am looking for someone to write an essay on Case study 3C. It needs to be at least 500 words.

3. I guess that people paying for the lottery are mostly aware of the fact that they pay additional taxes if they understand how the state tax system works. Moreover, the amount of money a person pays for a lottery ticket is not that big to create problems for a person spending money on it. The Oregon Lottery was playing on some kind of local patriotism making its customers believe that buying lottery will contribute to the development of the state and this claim was unethical because it was only partially true.

4. Brands often make advertising statements exaggerating things and emphasizing something that is only half true. Oregon Lottery was using a deceitful tool for attracting clients, and their approach can hardly be called ethical.

1. Creative vagueness in statements is utilized to attract customers as in most cases there is a range of brands similar in their characteristics, and it is only advertising that can persuade a customer choose one product over another. However, if the information about the products would be as precise as facts in the news that could be very useful for consumers.

3. The response of Oregon Lottery on the accusation of Politifacts.com was as vague their advertising campaign: they decide to mothball this “97 percent” but claimed that they decided to stick to it nevertheless. It would be more optimal to provide public with facts and figures proving truthfulness of their statements.

1. I suppose that lottery can easily serve as a means of support of public education as any other legal business. The only thing is that consumers must be fully aware how much and why they are paying for.

2. An ethical campaign for a local lottery must first of all use truthful statements in advertising campaign. The possibility of financial profit can serve as a motto for the company as it is its primary goal. Moreover, the

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Hello, I am looking for someone to write an essay on Case: Shouldice hospital: A Cut Above. It needs to be at least 500 words.

In this case, the hospital would better consider adding one more day of operation to the hospital’s schedule rather than adding a second floor to the hospital increasing bed capacity by 50%. This decision comes forth when it is considered that not all the days does operation take place to maximum capacity. Therefore, the days that operation do not take place to maximum capacity, the schedule can be squeezed to fix more time for more operations to take place on an extra day. This will be less costly to implement and it will not interfere greatly with the daily operations of the hospital therefore would be recommended.

On the other side, looking at the financial outlay of the hospital, a further long run plan can be put in place where fixed costs of the hospital operation will be adjusted to ensure the a larger capacity of patients are given admission and not just given admission to the hospital, but get a bed space and the spaces between bed spaces are also adequate to avoid spread of certain diseases from one patient to another such as communicable diseases as tuberculosis.

Looking at the total expansion cost for the hospital and beds, it adds up to $4,500,000. This is an amount which can be raised by the hospital when operating in full capacity for close to 86 weeks since when the hospital operate in full capacity, it can only raise $52,500 per week as the total additional revenue. This makes this option be unfavorable since the payback period for the total extra cost of expansion is too long hence the hospital will go for such a long time before breaking even.

The strengths of this hospital lie with the fact that it has a high affinity for patients, it receives a lot of patients per day and this gives it a good competitive edge over other hospitals. The weakness to this hospital is that it has inadequate capacity therefore its ability to admit more patients is infringed. Nevertheless, there are lots of opportunities

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