Answer the following questions. Each question will probably require a paragraph to complete.

1.) What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising?

2.) Name a way to increase your click-through rate.

3.) Which of three PPC tools and services researched are the best and why?

4.) Find another PPC service, not mentioned in your resources and write a sentence containing what it is and a good feature of it.

5.) Name an HTML tag that you should use in your site to help with SEO and why?

Writing Format: APA- Your paper

Please follow the APA guidelines.

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***Comment this***

I agree that patients over age 65 should be screened for cognitive impairment upon initial assessment and repeatedly thereafter. My Grandmother had Alzheimer’s (she was actually one of the reasons that I became a nurse), and I remember the first sign of cognitive change that she exhibited was the frequent misplacing of her car keys. Some of her health care providers didn’t think anything of it, and thought maybe it was just some short term memory loss related to the natural aging process, but it progressed rapidly and at the end of her life she was completely nonverbal. It was a very challenging time for us, as she was the matriarch of the family and was a kind, generous, lovely mother, grandmother, and friend. One of the many memories I hold near and dear to me, was a time I was visiting with her in her living facility and I was sitting on her bed singing Amazing Grace (that was one of her favorite songs and even as she forgot most of the people around her, she remembered every word to that song), and a nurse asked me if I thought that my Nana knew who I was and so I turned to my Nana (who at this point was almost completely nonverbal) and I said “Nana, what’s my name?” and my Nana, without hesitation, said “Emily.” Needless to say, I was a basket of emotions, the nurses were crying. It was a very emotional and special moment for me, as she hadn’t addressed me by name in several years at that point. It always made me wonder if Alzheimer’s patients know more and are just trapped in their bodies. It is such a debilitating and horrific disease.

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Prepare a minimum 250 word memo directed to me to persuade me to download/purchase the APP that you told me about earlier this week. (The Extra Credit Project that replaced the Persuasive Presentation)

This is worth 5 points and will be added to Exam #2. Here is how I am going to award the 5 points:

1 point – follow the Memo example (Exhibit 2-18 on page 49). YOU DO NOT NEED TO INCLUDE THE CORPORATE NAME (Lenaghan Financial – as noted in the book) I am looking for Memo – To: From: Date: Re:

1 point – Min. 250 word count and following the Requirements below

1 point – (Ch. 10) Did you grab my attention at the start (please watch the video on Canvas or read the section in Ch. 10 on how to do this)

1 point – (Ch 10) Did you provide enough support in the body (please watch the video on Canvas or read the section in Ch. 10 on how to do this)

1 point – (Ch 10) Did you include a call to action (please watch the video on Canvas or read the section in Ch. 10 on how to do this) THIS IS SO SIMPLE – I just need to download it on my smartphone/tablet. Example: “Take advantage of XYZ by simply downloading it onto your IOS or Droid to (whatever it does).

REQUIREMENTS:

Memo format noted above.

1 inch margins (top, bottom, and sides)

WORD format (please not pdf or apple pages)

DO NOT Copy and paste APP Description. Use your own words why you like it to sell me!

NOTE : The mobile app I have selected is shown in the picture below. And Please give me at least 250 words but no more than 500 words.

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Create research questions based on a topic covered in class that interest you. Research and find answers to those questions by using articles from current or past events from any major publication (electronic or print edition) to be your research references. Articles that appear in economic journals or business magazines such as The Economist are good resources. In addition, articles that appear in blogs or newspapers are good sources for further research. Several links to good references are available under the Content and the Announcement section on the class website as well as a sample and guildlines for your research.

The objective of the paper is to summarize, analyze, critique, support (or question) the articles, and relate the articles to your research questions. The paper must show an analysis of a real world situation using economics concepts, framework, and theories to suggest such as what the problems are, why there are the problems, how to fix the problems, what the pros and cons of each solution are, and how it will affect each group of people.

Remember: Your assignment is to write a research paper, NOT a dictionary or a section of a textbook or a newspaper article or a Wikipedia. Use economics theories and concepts to analyze real world economic problems.

Each paper must have a minimum of 1000 words but should not over 1,200 words excluding title, quotes, and references.

Submit in Doc, Docx, or RTF format only. Submission in any other format will not be graded.

Paper#2 should cover a topic from the last half of the course.

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