For this Final Visual Analysis Project, you will choose one website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites such as Nike, Apple, Northwestern Mutual, etc. or a website that applies to your career choices.

Once you choose your website, you will begin to consider the effects the visual elements have on the viewers and create a thesis statement and outline using the response elements 1-5 below.

For the Thesis & Outline TEMPLATE document click here.

For this assignment please note the following expectations:

• APA title page, reference page, and formatting.
• Use at least four academic/scholarly sources.
• Use properly cited quotes and paraphrases when necessary.
• Complete, polished, and error-free cohesive sentences.
• Contains an introduction, body, and conclusion.

1. Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
   1. Colors
   2. Lines
   3. Shapes
   4. Balance
   5. Contrast
2. Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
   1. Target audience specifics (age, profession, gender, financial status, etc.)
   2. Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
   3. Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
3. Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
   1. Drop-down menus
   2. Hover-over highlighting
   3. Animations
   4. Quality of visuals
4. Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:
   1. Mood setting colors
   2. Mood setting lighting
   3. Persuasive images
   4. Positioning of search or purchase buttons
   5. Social media icons and share options
5. Ethical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:
   1. Visual stereotypes
   2. Limitations in diversity
   3. Inappropriate images for all audiences
   4. Digital alterations
   5. False representation or advertising

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Save your assignment as a Microsoft Word document.

 

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For this Final Report assignment, you can build off your previous economic brief and selected industry from Assignment 1, or you can select another industry such as Finance and Insurance, Health Care, or Manufacturing, and examine one of the macroeconomic indicators or policies below:

• GDP growth
• Unemployment rates
• Inflation rates
• Interest rates
• Imports and exports
• Government fiscal policy and issues related to taxation, government spending, and budget deficits
• FED (central bank) monetary policy and issues related to the FED’s mission to stabilize the economy

Example Final Report, Assignment 2 Template, Strayer Writing Standards

1. Review an example final report.
2. Use the optional template to help you get started.
3. Review the Strayer Writing Standards. (See Instructions below.)

Instructions

Use Microsoft Word to prepare a Final Report that is a minimum of two to three (2-3) pages long in which you:

1. Introduce your selected industry with a brief one-paragraph introduction. Refer to the NAICS (North American Industry Classification System) to review the details about your industry.

2. Assess your selected industry’s relative size and growth rate in the economy.

These macroeconomic resources will help you find the size and growth rate of your industry in the U.S. economy and/or relative to GDP:

• Real GDP – Select Section 1, then table 1.1.6 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov).

• % Change in Real GDP – Select Section 1, then table 1.1.1 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov).

• GDP by Industry – Steps:

1. Select “Interactive Data.”2. Select “Industry Data Tables.”3. Select “Begin Using the Data.”4. Select “Gross Output by Industry.”5. Select “Real Gross Output by Industry (A) (Q).”6. Select “Quarterly” or “Annual.”7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

• % Change in GDP by Industry – Steps:

1. Select “Interactive Data.”2. Select “Industry Data Tables.”3. Select “Begin Using the Data.”4. Select “Gross Output by Industry.”5. Select “Percent Changes in Chain-Type Quantity Indexes for Gross Output by Industry (A) (Q).”6. Select “Quarterly” or “Annual.”7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

3. Identify one newsworthy macroeconomic indicator or policy (e.g., GDP, unemployment, inflation rates, interest rates, government taxation and spending decisions, and/or FED decisions) that the industry should monitor and explain why it’s important and how it might impact your selected industry.

These resources are available to help you measure and track macroeconomic indicators and outcomes of macroeconomic policies.You’ll use one or more depending on the macroeconomic indicator selected.

• Unemployment rates – Data is from Bureau of Labor Statistics (bls.gov).

• Inflation rates as measured by the Consumer Price Index (CPI). Data is from Bureau of Labor Statistics (bls.gov).

• % Change in Real Exports and Imports – Select Section 4, then table 4.2.1. (Select MODIFY to change the year range and frequency.) Data is from Bureau of Economic Analysis (bea.gov).

• Government receipts, expenditures, and savings – Select Section 3, then table 3.1 for total government and table for 3.2 for federal government. (Select MODIFY to change the year range and frequency.) Data is from the Bureau of Economic Analysis (bea.gov).

• FED Funds Interest Rates. Data is from Trading Economics (tradingeconomics.com).

4. Describe a recent trend in the macroeconomic indicator or policy. Include a graph, chart, or table that illustrates the observed trend.

5. Summarize how you think this industry will perform in the future. Provide support for your rationale.

6. This course requires use of Strayer Writing Standards (SWS). The format is different compared to other Strayer University courses. Please take a moment to review the SWS documentation for details. (Note: You’ll be prompted to enter your Blackboard login credentials to view these standards.)

• Your brief should include a cover page.
• Your brief should be a minimum of two to three (2-3) pages in length (not including the cover page), double-spaced, 12-point font.
• Your report should include a minimum of two (2) references/citations

 

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For this final essay exam you are required to answer all five (5) of the questions. Although there is no set word limit for these essay questions, you will be graded on your knowledge of the material and the detail with which you write your answers. You should take care to cite your sources in APA format and provide full references in a Works Cited list.

1. Describe the paths of water through the hydrologic cycle.  Explain the processes and the energy gains and losses involved in the changes of water between its 3 states.  Operationally, we often most concerned with water does when it reaches the solid earth, both on the surface and in the sub-surface.  Explain the relationship between the saturated zone, the water table, a ground water well and the cone of depression, all within the sub-surface. 
2. The food chain is a valuable concept in biogeography.  Give an example of a specific food chain, labeling the various levels of the food chain.  After looking at characteristics of food chains, explain how a geographer’s approach to the study of organisms might be different than biologist’s study of organisms; what would each try to emphasize more than the other?  What exactly is a biome?  Compare/contrast the concept of the biome with that of the zoogeographic region.   Compare/contrast the floral characteristics of 2 of the following biomes: Desert, Tundra, Midlatitude Grassland and Boreal Forest.
3. Theorize the difference in soil development in adjoining soils developed on forested, sloped area versus a grassed flat area.  What are the soil-forming factors? Explain the importance of the nature of the parent material to soil formation and type.  Then, cite at least 2 examples in which the influence of parent materials might be outweighed by other soil-forming factors.  Explain the “struggle” between the internal and external processes in shaping the Earth’s surface.  What are the different ways that the surface of the Earth is changed over time? 
4. Describe the general sequence of events in continental drift since the time of 5 separate continents 450 million years ago.  What is the difference between the older continental drift theory by Wegener and the more recent plate tectonic theory?  Plate tectonics theory explains many seemingly unrelated phenomena.  Explain how the patterns of volcanoes and earthquakes related to plate tectonics.  Explain several pieces of evidence that combine to make the theory of plate tectonics the one that is generally accepted. 
5. Provide a reason why some scientists believe the Pleistocene is over and a reason why other scientists believe we are now in an interglacial stage.  Some believe, for example, that since areas of pack ice and glacial ice still exist we are still in an ice age.  Others, on the other hand, seeing the rapid retreat of ice and snow pack in many areas, believes that this period of glaciation has ended.  So, using some other justifications, why do we see some differences in interpretation?  Is there some scientific data available that can support both sides view?  If so, provide it.  Why hasn’t this controversy been solved?  What impact does this division of views have on the public policies that are enacted by state, national and international bodies?

 

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For this memo (250 words or less), you should locate three artifacts of technical writing and describe each artifact in one sentence (or provide either the artifact itself or a link to the artifact). You should also respond to the following questions for each artifact:

• What is the artifact’s purpose?
• What is the artifact’s context?
• Do you think the artifact successfully communicates its purpose within its context? Why or why not?

 

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