The following learning outcomes have been covered in this assessment:

LO1. Demonstrate an in-depth the conceptual and methodological knowledge of analytical

methods and techniques for business analytics

LO2. Expertly identify and resolve practically relevant business analytics questions and issues

LO3. Conduct research on a collection of business cases and perform statistical analysis as also

interpret these outcomes to recommend appropriate business directions.

Objective(s)

This assessment item relates to the unit learning outcomes as in the unit descriptor. Objective of

this case study to assess the ability of students to understand large data sets and apply their

knowledge in analytics to come up with useful insights. This assessment is designed to improve

student presentation skills and to give students experience in researching a topic and writing a

report relevant to the Unit of Study subject matter.

INSTRUCTIONS

1. Find a data set from an open data website

Example:

https://data.gov.au/

https://www.springboard.com/blog/free-public-data-…

https://www.dataquest.io/blog/free-datasets-for-pr…

https://www.kaggle.com/datasets

The data source should be large enough (at least 10 columns and 250 rows).

 

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For this Forum, answer one of the instructor-provided questions with your response due by 11:55pm, ET, Friday and your responses to 3 other students’ postings by 11:55pm, ET, Sunday. You will also be required to answer a follow-up question from your instructor. The follow-up post is due the following Sunday by 11:55 pm, ET. The follow-up answer should be posted in the forum specifically set-aside for that.

Your initial response to the question should be between 250 – 300 words long. Include references and citations where necessary to ensure proper credit and documentation of your sources. You are welcome to include references in addition to the course textbook, just ensure that you use proper documentation.

Each of your responses to 3 of your classmates should be at least 100 words, not to include any citations/references. Please push yourself to go beyond a standard, “I liked your post” and try to select particular points/examples and discuss them further. It is also appropriate for you to provide your reflections, opinions, additional examples and information. Specific examples and references should include citations and footnotes.

1. Why was the United States unable to avoid entering a Cold War with the Soviet Union?

   2. In what ways were Truman’s and Eisenhower’s foreign policies similar? How did they differ?

   3. What was the relationship between consumer culture and the emphasis on family life in the postwar era?

   4. What is the significance of the Brown v. Board of Education of Topeka decision?

 

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Answer the following questions. Each question will probably require a paragraph to complete.

1.) What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising?

2.) Name a way to increase your click-through rate.

3.) Which of three PPC tools and services researched are the best and why?

4.) Find another PPC service, not mentioned in your resources and write a sentence containing what it is and a good feature of it.

5.) Name an HTML tag that you should use in your site to help with SEO and why?

Writing Format: APA- Your paper

Please follow the APA guidelines.

 

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Need the outline and the final draft. Make it both around 1 page.

Objective: Write an email that shares negative news with a client/customer. Assignment Details: *Note: this type of scenario (aka “scope creep”) occurs frequently with any type of project, especially with consulting projects. Assume you are working with an important client Everybody Fights Gym (EBF) on a research and design project for your company, the Suffolk Student Consulting Group Co (SSCGC). Your company has a great longstanding relationship with this client. They are a high revenue client each year. The original contract for the project was to be for graphic design and copywriting for the annual report. The deliverables included the following: 6 different proposals for the graphic art concepts for the client to choose from; all the photography for the report; 30 pages of writing and analysis; design of all 30 pages; all delivered by electronic file to the report printer. The presentation of the 6 different graphic concepts is scheduled for May 10, and the management of EBF must choose their favorite by May 20. The deadline for all the electronic printer files is May 23. This is a lot of work to do between now and May 25, and unfortunately the schedule is very tight. The total cost for the project (as agreed in the signed contract) is $38,000, as follows: • 6 full color concept layouts: $6,000 • Development of all layouts/copywriting: $20,000 • Photography: $5,000 • Delivery of all printer files: $5,000 • Onsite client presentations (2x) in New Haven, CT: $1,000 each meeting

 

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Prepare a minimum 250 word memo directed to me to persuade me to download/purchase the APP that you told me about earlier this week. (The Extra Credit Project that replaced the Persuasive Presentation)

This is worth 5 points and will be added to Exam #2. Here is how I am going to award the 5 points:

1 point – follow the Memo example (Exhibit 2-18 on page 49). YOU DO NOT NEED TO INCLUDE THE CORPORATE NAME (Lenaghan Financial – as noted in the book) I am looking for Memo – To: From: Date: Re:

1 point – Min. 250 word count and following the Requirements below

1 point – (Ch. 10) Did you grab my attention at the start (please watch the video on Canvas or read the section in Ch. 10 on how to do this)

1 point – (Ch 10) Did you provide enough support in the body (please watch the video on Canvas or read the section in Ch. 10 on how to do this)

1 point – (Ch 10) Did you include a call to action (please watch the video on Canvas or read the section in Ch. 10 on how to do this) THIS IS SO SIMPLE – I just need to download it on my smartphone/tablet. Example: “Take advantage of XYZ by simply downloading it onto your IOS or Droid to (whatever it does).

REQUIREMENTS:

Memo format noted above.

1 inch margins (top, bottom, and sides)

WORD format (please not pdf or apple pages)

DO NOT Copy and paste APP Description. Use your own words why you like it to sell me!

NOTE : The mobile app I have selected is shown in the picture below. And Please give me at least 250 words but no more than 500 words.

 

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