As healthcare has evolved so has the concept of a patient or consumer of healthcare. Technology and culture are among the many variables that have affected our concept of a healthcare patient. Consider these items among the others noted in your text:

• What has most influenced the way you view yourself as a consumer of healthcare?
• What factors led to the redefinition of the patient as a consumer in the late twentieth century?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 150-300 words. Submit your document to this Discussion Area by due date assigned. Be sure to cite your sources using APA format.

 

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Instructions

Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese. The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight. Click here to access the IOM report.

• Do you think the hospital needs to complete more marketing research before embarking on the campaign?
• What advertising media would you suggest to be used during the campaign?
• What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?
• Do you expect to generate any revenue for the hospital from the campaign?
• How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details:

• Your assignment should be addressed in a 2- to 3-page document.

 

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Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

 At one time or another we will have a need to access healthcare, whether it is for something major, minor, for ourselves or for others. Healthcare is a commodity that we all utilize. In this section we will discuss healthcare demand and all that it can entail.

 

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Purpose:

In this assignment, you will assess the impact of health legislation on nursing practice and communicate your analysis to your peers. GovTrack.us provides a list of federal health bills that are currently in process in Congressional Committees.

Directions:

1. This assignment will be in the format of a PowerPoint presentation (Bullet points may be used).

2. You are educating your peers through this presentation regarding a federal bill you believe may be of interest to nurses.

3. Go to https://www.govtrack.us/congress/bills/subjects/health/6130

4. Choose a health-related federal bill of interest. Read through the bill and develop a summary in your own words. Include the bill number and name.

5. Here is a link to our U.S. legislative process (bill to law) for review, if needed:  https://www.congress.gov/legislative-process

Include the following information in your presentation

· Title slide (Your name, NR451, session, Healthcare Policy assignment)

· Bill name and number (indicate either H.B. or S.B.)

· Bill summary (in your own words)

· Address how this bill might impact professional nursing practice standards if passed? If not passed?

· How might the bill impact your own nursing practice?

· How might you communicate your concerns about or support for this bill based on nursing practice, standards, or patient outcomes?

· How might this bill impact your community?

· References slide to include the Bill source in APA format.

· No more than 12 slides

 

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 Week 7: Healthcare Policy

Textbook:

  

Nies, M. A., & McEwen, M. (2019). Community/Public health nursing: Promoting the health of populations (7th ed.). St. Louis, MO: Saunders/Elsevier.

• Chapter 10: Policy, Politics, Legislation, and Community Health Nursing, pp. 172–174, 177–189
• Chapter 13: Cultural Diversity and Community Health Nursing, pp. 225–228, 231-248 

This week’s graded topics relate to the following Course Outcomes (COs).

• CO4: Evaluate the delivery of care for individuals, families, aggregates, and communities based on theories and principles of nursing and related disciplines. (PO1)
• CO7: Apply professional nursing standards and ethical principles to provide spiritually and culturally appropriate care. (PO6)
• CO8: Demonstrate effective communication strategies and teamwork in managing the healthcare of individuals, families, aggregates, and communities. (PO3)

Locate a news article or story related to a current event in healthcare policy. Some examples may be, but are not limited to healthcare reform, the Affordable Care Act, prescription drugs, healthcare costs, insurance coverage, healthcare fraud, transparency, or underinsured populations.

• Provide a brief overview of the article, and include the URL link.
• As a healthcare professional, has this raised any ethical questions or concerns for you?
• How can a community health nurse (CHN) be involved as a change agent for related healthcare policies?

Please use textbook as well as 1-2 scholary articles for research and citations.

Use proper APA format for citations and references

 

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