Case Study 1: Revitalizing a Brand

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

 

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discussion board Elder abuse /end of life planning -hospice discussion-advanced directives -proxy designation- life sustaining treatment approach

 Discussions are 

not just opinion to obtain full points; postings must be based on supported fact, not 

simply opinion. Posting should be a minimum of one short paragraph and a 

maximum of two paragraphs.  Word totals for each post should be in the 100-200 

words range.  Whether you agree or disagree, explain why with supporting 

evidence and concepts from the readings or related experience.  Include a 

reference, link, or citation when appropriate. APA 6th edition format for 

references as well as in-text citations is expected.

rubric(applied  for all DB during this semester )

-Utilizes appropriate (pertinent to FNP practice) and evidence-based citations to support postings.   

-Postings are informative and concise, serving to deepen understanding and inquiry.  

  -Participation Postings are timely and pertinent     Postings are thoughtful and analyze the content or question asked.    Postings Make connections to the course content and other experiences.     Postings are written in a respectful manner.      Grammar, Syntax, and APA    

– APA format, grammar, spelling, and punctuation are accurate, or with zero to one error.  

 

 

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4C (3PAGES)

Maguire, A. (n.d.). 6 different pricing strategies: Which is right for your business? Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/

Six different types of marketing pricing strategies are mentioned in the above article. In a 3 page paper, complete the following:

1.Rank each of the 6 pricing strategies in order of the effectiveness for health care (where 1 identifies the most effective strategy to use in health care).

2.Provide a detailed overview of each of the 6 pricing strategies, discussing their positives/negatives as it applies to health care.

3.Discuss what is meant by “Price Transparency” in health care, and its effects.

CONCLUSION and reference.

4s (2pages)

Identify four Marketing and Promotion Strategies (i.e., Advertising – Printed media vs. Television advertisements, etc.).

For each of the strategies, explain the significance to BJc healthcare.

Marlowe, D. (n.d.). Price as a Healthcare Marketing Strategy – Implications for Marketers. Healthcare Strategy Institute. Retrieved from https://www.healthcarestrategy.com/wp-content/uploads/2016/02/Marlowe_Misc_2014.pdf

CONCLUSION and reference.

4D (1 PAGE)

1.Do you think that finding the right price to charge in health care is more difficult or less difficult than in other industries? Explain.

In what ways is health care pricing strategies different than in other industries?

Explain the relationship between costs and prices.

2. (http://www.plagiarism.org/)  contains blog posts and articles about various aspects of plagiarism. Select an article, blog post, or page on the site (preferably a brief one) and present an exciting talk about the topic and how understanding the concepts being discussed will be beneficial to lifelong learning.

 

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·  You should search the literature and select a topic related to nursing informatics to serve as the topic of your initial post for this discussion.

·  The content of the initial posts will vary depending on the topic selected.

·  As stated: extensive library work is expected. You are expected to engage in heavy use of the available literature surrounding the topic including texts, journals, and online information resources.

·   Discuss the background and significance of the topic.

·  Discuss the selected nursing informatics topic in relation to healthcare and the opportunities and challenges in healthcare and the benefits of the electronic health record on quality and safety in providing patient care.

·  Each student will post an initial discussion post of 450- 500 words.  Support your discussion with at least 1 references in APA style in the initial discussion post

·  APA formatting with reference citations. References should be timely, published within the previous five (5) years.

·  Use heading for initial post.

·  First person may be used.

Please do not use wikipedia or plagiarism

And please upload the results from the plagiarism checker with the discussion

The topic is: Nursing informatics and the role of the electronic health records on quality and safety in providing patient care.

 

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Dumpster, Inc. is a financial consulting company that, for a fee, advises clients how to manage and invest their money. Dumpster operates in the fictitious state of New Manitoba and has more than 30 employees and more than 1,000 clients. Last year, the company grossed approximately $3.2 in revenue and its owners netted about $500,000 in profit after paying salaries and expenses.
 

In January of this year, an internal audit revealed that at least three of Dumpster’s employees were intentionally advising clients to purchase small capitalization stock that the employees held in order to drive up its value. Moreover, the same internal investigation showed two instances of employees embezzling client money and using complex spreadsheets and explanations to hide the embezzlement from the client.
 

You have been asked to come in an establish a risk assessment and mitigation strategy for Dumpster in order to remedy whatever problems have occurred until now and to try to prevent damage to the company going forward.
 

Please prepare a preliminary report discussing the following:
 

1. The role that a risk assessment analysis would have in helping to shape a compliance program within Dumpster that could help shield the company from corporate criminal liability.
 

2. Discuss the ways in which the risk assessment and compliance strategies might treat different levels of employees differently.
 

3. Discuss some features that a risk mitigation plan might entail for a company like Dumpster.
 

4. Discuss the risks that Dumpster could face as a result of some of the above-referenced actions of its employees.
 

5. Briefly describe the steps that would would recommend for conducting the risk assessment.
 

While the precise length of your report is left to your discretion, we recommend a response to this assignment that is 2-4 (single spaced) pages long.
 

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  5- criminal law

  Dumpster, Inc. is a financial consulting company that, for a fee, advises clients how to manage and invest their money. Dumpster operates in the fictitious state of New Manitoba and has more than 30 …

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