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Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit IV you will provide a comprehensive discussion of the products and/or services provided by your organization.
Product This section will provide a comprehensive look at the products, product lines, and services that are offered by your company. This will include discussions about the quality of the product/service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if pertinent). Include a discussion of whether your company’s products/services would be considered business-to-consumer (B2C) or businessto-business (B2B).Branding is also considered a part of the product offering, thus a discussion of the branding efforts associated with your company and the importance of said branding in the overall product offering should be included. Within this discussion, review the positioning strategy of your company.
Competitive Advantage A competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PRODUCT. The idea is to discuss whether your company has a competitive advantage
BBA 3201, Principles of Marketing 4
with respect to their product offering and the attributes associated with product as discussed above. Competitive advantage with respect to promotion, place, and pricing will be discussed in later sections of the marketing plan. Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Product and Competitive Advantage in Product).
Running Head: STARBUCK’S PRODUCTS AND COMPETITIVE ADVANTAGE STARBUCKS’ PRODUCTS AND COMPETITIVE ADVANTAGEStudent’s Name:Professor’s Name:Course Title:Date STARBUCK’S PRODUCTS AND…
Marry and Max had adjusted gross income of 358000. They have itemized deductions of $20,000 consisting of $8,000 in medical expenses that exceed 10% of adjusted gross income ,$3,000 in property taxes, $4000 in housing interest, and $5000 in miscellaneous itemized deductions that exceed 2% of adjusted gross income. What is the amount of their itemized deductions?
Marketing Plan Project: Phase 1
It is important for marketers to create a marketing plan to provide focus for their brand, product, or company. A detailed plan prepares a business to launch innovative new products that are designed to increase sales to current customers and to reach potential customers within their target market segments.
The marketing plan is designed to be subsumed under the broader company-wide strategic plan. The marketing plan documents how the organization’s strategic objectives are to be achieved through specific marketing strategies and tactics. The customer is the focus and starting point of the marketing plan. The marketing plan is an efficient communications tool that is linked to the plans of other organizational departments.
This Unit III Project assignment represents the first in a series of project assignments that will enable you to build a marketing plan for a product or product line of a company of your choosing. The final product is to be delivered in Unit VII.
The marketing plan consists of the sections listed below.
Over the course of the next several units, you will create a marketing plan using research from the CSU Online Library (e.g., Mergent Online database, ABI/INFORM Collection database). Each project assignment will enable you to complete a portion of the marketing plan, and the completed marketing plan will be submitted in Unit VII.
For this unit’s assignment, you will choose and research one of the following companies for your marketing plan:
After choosing one of the aforementioned companies, you will research, analyze, and create the marketing plan sections described below for your company of choice.
Your assignment will be a minimum of three pages in length. Ensure that you introduce the company you have chosen, and identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan.
Maroota Business Accessories Company (MBAC) based in Maroota, a suburb of Sydney, Australia, is a manufacturer of business travel accessories. For 2018, MBAC is planning to launch a line of travel brief cases or TBC’s. These will be offered in five retail price ranges to suit varying needs of the business traveler. Ms. Margaret Court-Smith, MBAC president, believes that this new TBC line would be a welcome complement to MBAC’s product assortment and estimates the following share of total sales for each retail Australian $ price-range:
Price Range 1: $200 5%
Price Range 2: $150 10%
Price Range 3: $100 40%
Price Range 4: $ 80 25%
Price Range 5: $ 60 20%
Ms. Court-Smith has learned from production staff that material and labor will run about 45% of the weighted MBAC selling price of a TBC. Packaging and shipping combined is expected to run about $30.28 for 12 TBC’s. Annual loan repayment plus contracted maintenance for the new TBC manufacturing line total about $70,000.
Ms. Court-Smith is also reviewing the proposed marketing plan for the new line. The proposal is to sell the TBC line to retailers using regional wholesalers. Such wholesalers typically markup up by 32% on MBAC selling price, while the retailers are used to a 41% markup based on consumer purchase price. Although MBAC has a sales force already in place, Ms. Court-Smith plans to add eight new people exclusively to promote this new line. The annual cost of adding them will run about $36,000 in salary and an additional $11,000 in travel expenses per sales person. The sales force also earns a 7% commission on every MBAC sale.
Ms. Court-Smith plans to add the following promotional initiatives to support the new line:
• a direct mail campaign (30,000 glossy printed pieces at $2.70 each) directed at a sample of business travelers to heighten their awareness of the new item
• airline magazine advertising six times during the year at $12,000 per placement
• participation in three travel accessory trade shows ($14,000 per show in booth rental registration and an additional $6,000 per show in staffing expenses).
Ms. Court-Smith would like to know unit and dollar sales targets for the new TBC line, for recovering all fixed costs. In addition, the company is looking at two competing profit goals: (a) $290,000 in Contribution to Margin i.e., profit, and, (b) 23% profit on sales or 23c on each sales dollar. The 2017 regional TBC market is about 200,000 total units or $16 million in manufacturer sales. Both of these are expected to increase by 10% in 2018.
Q6. What is MBAC’s BEP in (a) TBC’s, and (b) dollars, given the above fixed costs?
Q7. (a) What is MBAC’s fixed costs plus the $ profit objective? Therefore, (b) What is MBAC’s RLS in (i) TBC’s and (ii) dollars, to cover fixed costs and desired profit?
Q8. Consider instead the % profit to sales. (a) What is MBAC’s profit per TBC? (b) What is the revised $C? Use this revised $C to figure out RLS (i) in TBC’s and (ii) in dollars? Q9. What is the size of the2018 total market in number of TBC’s? Hence, what is MBAC’s target % market share units for (a) just breakeven, (b) $profit goal, and (c) % profit goal?
Q10. What is the size of the 2018 total market in dollars? Hence, what is MBAC’s target % market share dollars for (a) just breakeven, (b) $profit goal, and (c) % profit goal?
MARKETING PLAN:
PLEASE READ THE CASE AND CREATE A MARKETING PLAN BY FOLLOWING THE INSTRUCTIONS
Marlow Company purchased a point of sale system on January 1 for $3,400. This system has a useful life of 10 years and a salvage value of $400. What would be the accumulated depreciation at the end of the second year of its useful life using the double-declining-balance method?
Marketing Plan: Part III
Throughout this course, you have been compiling a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You should have been using the same scenario for Parts I–III.)
This unit’s submission should consist of the items listed below.
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
please be sure to follow what he want and make sure to write notes
the PDF has all the information
Marks: 1The contingencies are as follows: if the response occurs, a stimulus is presented; if the response does not occur, the stimulus is not presented. Under this procedure the strength of the response decreases. What procedure is being used?
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