Question 1 –

Managerial marketing

Question 2 –

Visit GE Healthcare at (http://www3.gehealthcare.com/en).  In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

Managerial marketing

Question 3 –

Managerial marketing

Question 4 –

Managerial marketing

Question 5 –

Managerial marketing

Question 6 –

Managerial marketing

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Running head: MANAGERIAL MARKETING, SIX QUICK DISCUSSION QUESTIONS Managerial Marketing, Six Quick Discussion QuestionsNameCourseUniversity 1 MANAGERIAL MARKETING, SIX QUICK DISCUSSION QUESTIONS…

 

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Managerial Finance question:

1.    Suppose you have $1,000 and plan to purchase a 15-year certificate of deposit (CD) that pays 1.2% annual interest, compounded quarterly. How much will you have when the CD matures?

( You need to convert the annual interest rate 1.2% into the quarterly interest rate, and convert 15 years into 15*4=60 quarters to get correct answer).

 

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memory                                     memory

  Qs             1,000  25P        N

where N is the number of memory module producers in the market.

The CEO requests a report containing  the possible market price for memory modules and the number of units to manufacture in the upcoming year. As the production manager, you will have to prepare the report to the CEO so that orders of production inputs can be placed this year.

a.  Predict the possible market price for memory products in the next year based on the information given to you. How many units should be manufactured?

b.  How would your report change if the price of desktops were $1,080? What does this  indicate  about  the  relationship  between  memory modules  and  desktop systems?

 

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FINANCIAL MANAGEMENTCase let 1This case provides the opportunity to match financing alternatives with the needs of different companies. It allows the reader to demonstrate a familiarity with different types of securities. George Thomas was finishing some weekend reports on a Friday afternoon in the downtown office of Wishart and Associates, an investment-banking firm. Meenda, a partner in the firm, had not been in the New York office since Monday. He was on a trip through Pennsylvania, visiting five potential clients, who were considering the flotation of securities with the assistance of Wishart and Associates. Meenda had called the office on Wednesday and told George’s secretary that he would cable his recommendations on Friday afternoon. George was waiting for the cable. George knew that Meenda would be recommending different types of securities for each of the five clients to meet their individual needs. He also knew Meenda wanted him to call each of the clients to consider the recommendations over the weekend. George was prepared to make these calls as soon as the cable arrived. At 4:00 p.m. a secretary handed George the following telegram. George Thomas, Wishart and Associates STOP Taking advantage of offer to go skiing in Poconos STOP Recommendations as follows: (1) common stock, (2) preferred stock, (3) debt with warrants, (4) convertible bonds, (5) callable debentures STOP. See you Wednesday STOP Meenda.As George picked up the phone to make the first call, he suddenly realized that the potential clients were not matched with the investment alternatives. In Meenda’s office, George found folders on each of the five firms seeking financing. In the front of each folder were some handwritten notes that Meenda had made on Monday before he left. George read each of the notes in turn. APT, Inc needs $8 million now and $4 million in four years. Packaging firm with high growth rate in tri-state area. Common stock trades over the counter. Stock is depressed but should rise in year to 18 months. Willing to accept any type of security. Good management. Expects moderate growth. New machinery should increase profits substantially. Recently retired $7 million in debt. Has virtually no debt remaining except short-term obligations.Sandford EnterprisesNeeds $16 million. Crusty management. Stock price depressed but expected to improve. Excellent growth and profits forecast in the next two year. Low debt-equity ratio, as the firm has record of retiring debt prior to maturity. Retains bulk of earnings and pays low dividends. Management not interested in surrendering voting control to outsiders. Money to be used to finance machinery for plumbing supplies. Use 3 & 5

 

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REQUIREMENT

You have been presented with the following data and asked to fit statistical demand functions:

a.     Linear Relationship

                        i.         Identify the dependent and independent variables.

The dependent variable are sales

The independent variable are advertising expenses, selling price, and disposable income.

                      ii.         Estimate a linear relationship between the dependent variable and all the independent variables.

                     iii.         What are the tests that you would use to determine the ‘goodness-of-fit’ of the estimated demand function? Conduct the tests and explain the results.

                     iv.         Discuss the economic implications of the various coefficients.

                       v.         Compute the price elasticity of demand and income elasticity of demand in period 10. Elaborate your answers.

b.     Non-linear relationship

                        i.         Estimate a logarithmic form of the demand function.

                      ii.         Is the estimated demand function ‘good’? Explain your answer.

                     iii.         Compare with the linear form above. Elaborate.

 

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