magine that you are head of information technology for a fast growth e-commerce startup. You are in charge of development of the company’s Web site. Consider your options for building the site in house with existing staff, outsourcing the entire operation. Decide which strategy you will believe is in your company’s best interest. Why choose that approach? And what are the estimated associate costs, compared with the alternative?

 

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A. Creative Brief

Client contact information:

Project:

Prepared by: 

1. Background/ Overview:

2. What is the objective or purpose of this advertisement?

3. Target Audience: who are we talking to?

4. What is the single most important thing to say?

5. What are the supporting rational and emotional reasons to believe and buy?

6. What else will assist creative development?

7. Are there any mandatory requirements?

8. Are there any legal or ethical consideration?

• The Communications Council Code of Ethics
• Competition and Consumer Act 2010 

9. Schedule

• Date ____ initial creative review of through pencil sketch ideas.

• Date _____ review revised creative. Half size, with colour, hand, or computer created.

• Date ______ final internal creative presentation. Same finished as previous round.

• Date _____ client creative and media presentation, full size, full colour, hand or computer created.
• Date _____ print ads delivered to publication.

10. Budget

B. One Email to confirm that you have agreement on:

– The central idea/ creative concept

– The mass print media to be used

C. One Email to confirm time, schedule, budget requirement for creating advertisement

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MAGILLMagill College Pty Led Trading as Magill College SydneyABN : 67 090 050 990|CRICOS Provider Code : 01994M RTO NO : 91367Tel : ( + 61 2/ 8061 6980 Fax : ( + 612/ 9267 1711 www . magill . edu . auAppendix 1 – Advertising brief : BackgroundRSPCA Background InformationThe Royal Society for the Prevention of Cruelty to Animals was established in 1875 . TheSociety began in South Australia due to concern over the horses that worked on the tramsdown King William Street . A small group of concerned animal lovers felt the horses wereunfairly subjected to extreme heat and exhaustive work and triumphed in obtaining betterconditions for the animals .The RSPCA in South Australia evolved from this small group of dedicated , caring people*and while the shelters , staff and facilities have changed , the ethos driving the society is verymuch the same .As the years go by , the issue of money is a constant concern . Total annual operating costsin South Australia alone are now in the vicinity of $5 , 000, 000 and for a not-for – profit , nongovernment organisation this figure is extremely daunting .The RSPCA are the only organisation in Australia that polices and enforces the AnimalWelfare Act . Policing the Act involves nine full-time inspectors who respond to each of the4, 000 reports of animal cruelty we receive throughout the state every year . In a case wherea pet owner or farmer is required to appear before a court , the RSPCA funds the lawyers ,court fees and other costs required for the case to be heard . Often the mistreated animal isinjured or very sick and the RSPCA then also pays the bill for their recovery .As well as the inspectors , two rescue officers are employed on the road providing 24 – hour – a -day , seven-day – a – week medical assistance to stray and injured animals . Again , the RSPCAcovers all vehicle , phone and medical costs .The animals that are brought into the shelter each week have their own , unique and oftenhorrific story . Some are strays , some have been dumped , some have been surrendered byowners , and some have been so badly abused they have been seized by the InspectorsWhile many of the animals come through the doors sick , injured , diseased and generallymiserable , the RSPCA’s aim is for them to leave healthy , happy and with new owners .People looking for a new pet can come to the shelters , where fully vaccinated , microchippedand neutered dogs , cats , guinea pigs and rabbits are for sale for a much lower price thananimals available from pet stores and breeders . Owners get the added extra joy of knowingthey are giving an animal a second chance .The Adoptapet program was created as a joint initiative between RSPCA , Bendigo Bank andVisa and has been a huge success for all involvedThe website gives people a chance to view animals ready to be adopted currently at theshelters throughout Australia .Finding the right pet for your lifestyle and housing conditions can be extremely challengingand it takes a great deal of research time and patience to make the correct decision . Thereare numerous things to take into consideration and the Adoptapet website makes this choicea whole lot easier .Page 4 of 9| DOCUMENT NAME : BSBADV509 – Assessment 1Version 1 .1

 

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MAGIC 8 BALL: This program will ask the user to enter a yes/no question and it will then print out an appropriate yes or no response. Hint: You will have to read in the question into a string variable, but you don’t really need it. Your program will generate a random number from 0 to 7 (depends on how many responses you want to have in your program) and it will print out a response based on the random number.( in c++ programming)

1.promptuser()

a.Does not return a value

b.Does not have arguments

c.This function will prompt the user (print out a message asking for a yes or no question). The function will read in the question into a string variable (even though we don’t need it later).

2.getrandom()

a.Returns an integer which is the random number to be used

b.Does not have arguments

c.This function will generate a random number from 0 to 7 (depends on how many responses you have – see below). The function will return the random number back to the main body.

3.Printresponse()

a.Does not return a value

b.It does have 1 argument, the random number. Based on this number the function will print out an appropriate response.

c.Use a switch statement and depending on what the random number is, print out a message. For example, if the random number

i.is 0, print out “No way!”.

ii.is 1, print out “Unfortunately … yes!”

iii.is 2, print out “YASSSS!”

vi.is 3, print out “I wish I could say yes…”

v.is 4, print out “Of course not!”

 

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First, for the company that you will report on in the written assignment later this module, describe its competitive strategy. Second, for a company you would like to start, share what the company would be and which competitive strategy you would select.

 

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MAE 9: Quiz #3, Fall 2010Due on Wednesday, November 3rd by 21:00pm(Turnin only on Wednesday) In this quiz you will compute a two-dimensional integral by using a simplistic version of the Monte Carlo Method. This method relies on random numbers to evaluate integrals and is the method of choice for numerical integration on higher dimensions (consult your favorite Wall Street investment bank). We want to integrate the area of a circle in the plane. The circle is centered at (xc, yc) and has radius r. We will limit our search to the box delimited by the points (0,0) and (4,4). Technically we will compute the area of the intersection of the circle with this box. Consider the function:/ 1, if distance between (x,y) and (xc,yc) is less or equal than rif distance between (x,y) and (xc,yc) is greater than r The area of the intersection of the circle with the box is the double integral: area = int_{0}^{4} int_{0}^{4} ind(x, y) dx dy Our simple Monte Carlo method will compute an approximation to the above integral by drawing N uniformly distributed random points in the box (xi, yi) and computing the sum area = (16/N) * sum_{i = 1}^{N} ind(xi, yi) Write a C program (quiz3.c) that: a) Reads the double values ofxc, yc and r (circle parameters)and the integer value ofN (number of points)from the terminal by using scanf; b) If N <= 0 set N = 1000 and issue a warning message to the user; c) If r <= 0 set r = 1 and issue a warning message to the user; d) Use a for loop to generate N uniformly distributed random pointsin the box (0,0)-(4,4) and compute the approximate integral asdiscussed above; e) Print the result of the approximate integral. HINTS: The function rand() generates a uniformly distributed pseudo-random integer between 0 and RAND_MAX. Use this function and RAND_MAX to generate double points (xi, yi) in the box (0,0)-(4,4). You will need to include the header <stdlib.h> in order to use rand(). For example, the statement 10 * rand() / RAND_MAX will generate a floating point between 0 and 10 (do not forget to properly cast integers as doubles or all you will get will be zero!) The function rand() will always draw from the exact same random sequence every time you run your program (it is not a true random number, but a pseudo-random number). In order to add some “spice” to this sequence you may want to initialize rand() by calling the function srand ( time(NULL) ); also provided in <stdlib.h>. The above initialization will use the current time to set the random generator and you will get a different answer every time you run your program. You must include the header <time.h> in order to use time.

 

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