Jenny watches her big brother climb from the couch to the coffee table, a behavior she has never attempted herself. The next day, Jenny climbs up on the couch and then over to the coffee table. Jenny’s behavior is referred to as:

post-observation modeling.

replication.

deferred imitation.

symbolic representation.

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Jenny Holzer’s work was projected onto the Guggenheim Museum on Manhattan’s Upper East Side. Faro’s was painted on a non-descript wall in Chelsea, another neighborhood in New York City. What is the relevance of location in each of these cases? How does it impact the the way you understand each work?

The embellishment of the sacred word is important in many religions, particularly in Judaism and Islam, where figurative arts have traditionally been prohibited. Why do you think that the decoration of words might be acceptable when figurative imagery is not?

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JetBlue Airways, which has been in business since February 2000, has had tremendous success by offering direct flights, low fares, wider leather seats, flat screen TVs with live digital satellite channels, one-way tickets, no requirement for Saturday night stayovers and great customer service. Modelled after Southwest Airlines, JetBlue has the lowest costs in the industry at 6.4 cents per passenger mile. But as its new planes age, its costs will rise, as will the wages it pays its pilots, flight attendants and mechanics. With only two successful new airlines in the last 25 years, the challenge for JetBlue will be to continue its success as it ambitiously grows from 73 planes and 6 500 employees to 290 planes and 25 000 employees over the next five years.

As companies like JetBlue grow, in addition to being good one-on-one communicators, managers must also learn how to communicate effectively with a larger number of people throughout an organisation. This is why founder and CEO David Neeleman and President Dave Barger speak with every new ‘class’ of employees as they come through JetBlue’s structured orientation process. On the first day of orientation, Barger teaches the new hirees about JetBlue’s brand (direct flights, low fares, wider leather seats, flat screen TVs, etc.), while Neeleman shows them how JetBlue earns its money and the role each of them plays in that. 

In your opinion what role does communication play in JetBlue Airways achieving its goals?

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Jessica Windmere BusinessBalance sheet30 June 201730 June 2016Cash$6,5003,700Receivables10,1009,800Inventory29,40036,800Prepayments3,41102,000Total current assets49,41052,300Land33,60032,600Plant and equipment21,00028,400Total non-current assets54,60061,000Total assets104,010113,300Bank overdraft9,500Accounts payable13,70015,800Accrued expenses3,9003,300Total current liabilities17,60028,600Loan23,10027,300Total liabilities40,70055,900Net assets$ 63,310$ 57,400Equity$ 63,310$ 57,400In addition, Jessica Windmere tells her accountant that she has made drawings totalling $26,300 during the reporting period.Analysing the information provided, determine the profit or loss for Jessica Windmere for the year ended 30 June 2017.

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