As a Category Manager, part of your role is to analyze data and information about how well a product is selling to help the maker of that product improve the product and consider introducing new products. Rochelle and her team at Alikay Naturals have asked you, the Beauty Products Category Manager, to review one of their products and determine where it lies in the product life cycle. Additionally, they have asked you to recommend ways to improve the product in order to increase sales.

Instructions

Step 1: Product Life Cycle

Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see.

Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report.

Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle.

Underline your selection:

Introduction

Maturity

Growth

Decline

Describe the rationale for your position.

Compose 3 questions that Rochelle should pose to her team to better understand the product’s positioning and potential at this particular stage in its life cycle. (E.g., if you have determined the product is in the Introduction Phase, you might suggest the question: How have competitors priced similar products?)

Step 2: Product Changes

Based on what you’ve learned:

What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo?

Step 3: New Product Development

Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report:

If you had to recommend one product, which product would you recommend they create? Underline your selection:

Organic Bloom Shampoo

Moisturizing Black Soap Shampoo with Dandruff Control

Coconut Protein Shampoo and Conditioner

Explain your decision.

Determine which type of innovation this represents from among the four main types discussed this week. Underline your selection:

Sustainable (eco-friendly)

Frugal

Sustaining

Disruptive

Briefly explain why you chose that type of innovation.

Note: You should complete Steps 4 & 5 after reading the material in Week 3.

Step 4: Production Methods

Based on your understanding of Alikay’s position in the product life cycle and expected sales volume:

Which production method do you think Alikay is using for the Black Soap Shampoo? Explain your rationale.

If Alikay chose to keep the Moisturizing Black Soap Shampoo and launch your recommended product as a “limited time only” trial, what production method should Alikay use for the test market product? Why?

Step 5: Real-WORLD APPLICATION

Choose a product at your company or one that you are familiar with that is in the mature stage of the product life cycle. Briefly describe the product, why you believe it is in this phase, and what improvements could be made to change its current path.

The attachment is better please download it

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Hello,

I was wondering if you could help me with this weeks assignments again. I have been waiting almost a whole week for an answer from another tutor and need to have this turned in by Sunday evening. I really appreciated your help with the first assignments.

God Bless,

Robert

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

// Number of days since beginning of year // January 1 is day 1 (not 0)void check_age_and_birthday(date birthdate, date today);// Output: “You are __ years old and this is your birthdayn”or “You are __ years old and this is not your birthdayn”void submit_status(date start, date end, date submit);// Prints “”Submission not accepted – too earlyn” if submit < start;”Submission not accepted too – laten” if end < submit;”Submission acceptedn” otherwise.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Insurance

Subject Area

Term Paper

No.of pages/Wordcount

10 page(s)/2750 Words

Urgency10hours

Academic Level

Citation Style

APA Style

Assignment Details

The research paper should be double spaced. should include a cover page, table of contents, including page numbers in the body of the report , reference page and in text citations. 

include the history of insurance, corporate stakeholders and response to their issues. The role of industry in its social, economic and political setting. the domestic and international ethics. Ecoological and natural resources. The social issues. The rating of the industrys overall social resonsiveness and its accomplishments in this area. Your rating of the industry in relation to the saint leo core values as well as the changes that should be made to be more in line with the core values.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Integrated Project Management Tools Choose a project where you were a team member or Project Manager that lasted more than three months in a company (preferably something like implementing a training program, new software, etc.). Write a three page paper that identifies the importance of integrated project management tools. The introduction should describe the industry involved, high level deliverables of the project, and the number of resources assigned to the project. The body of the paper needs to describe at least three of the following tools that were used for building an integrated project management system, and if these tools were effective or not.•

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"