In This Course On The Fundamentals Of Marketing We Learned About A Variety Of El

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In this course on the Fundamentals of Marketing, we learned about a variety of elements/components of business and marketing that contribute to the marketing and promotion of products. The underlying purpose of these activities is to achieve a return on investment or sales, which should result in profit for companies and businesses. Your final assignment has two parts.

Part 1

Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment

Part 2

Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives, etc.) and translate/apply them into how they would be carried out into the execution of a marketing strategy.

For instance (note that these examples may not be used in your assignment):

In a SWOT analysis you determined that one of the strengths of a company was that weekly team meetings were held where ideas are exchanged and commendations are awarded to team members who have met or exceeded goals or expectations for the week. How can we translate or incorporate that Strength into a marketing strategy?

Since the ideas being exchanged in the weekly meeting are to foster growth and innovation, camaraderie, excitement, and motivation, they can also be used to generate new ideas for promotion. This weekly team meeting can be leveraged to spur perhaps a name of a new product that company X has been trying to launch for considerable amount of time but just haven’t thought of the right one.

A real world example, Lays Potato Chips reached out to the general public using their social media strength to ask them to come up with a new flavor of potato chip. This combined the strengths the company had with the need to execute a new marketing strategy. Through this process, a consumer won $1mm for coming up with a new potato chip flavor, and Lay’s of course won tons of new customers and multiple millions in sales of new product.

The Final Project needs to be in a Word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work

 
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In This Assignment You Will Perform The Physical Design And Implementation Using 1

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In this assignment you will perform the physical design and implementation using SQL Data Definition Language (DDL) and proceed with populating the Mom and Pop Johnson Video Store database via Data Manipulation Language (DML) SQL commands.

For each of the steps below you may create a separate SQL script file and SPOOL file or you may want to put the SPOOL output for several steps, from the same SQL script file, in the same file. Be sure your SPOOL file(s) contains your SQL statements along with the Oracle responses and/or displayed results.  Do NOT submit your SQL script files.  Only submit your output SPOOL files.

Assignment Details:

  1. Create Oracle database tables using SQL Data Definition Language (DDL) for each table listed in the metadata of Project 2. You may need to use a combination of DROP TABLE, CREATE TABLE, and ALTER TABLE SQL statements. Make sure that entity and referential integrity are enforced by declaring a primary key for each table (these may be composite keys) and declaring all appropriate foreign keys. Your CREATE TABLE and ALTER TABLE statements (if desired) must show integrity constraints, as appropriate, for NOT NULL, UNIQUE, PRIMARY KEY, FOREIGN KEY, REFERENCES, and CHECK constraints. Be sure to save your SQL script file used to create these tables with a .sql extension and your output SPOOL file with a .lst or .txt extension. You should rerun and test your SQL script file until it runs without any errors (this is why you’ll want to include DROP TABLE statements). Submit your SPOOL file showing that all SQL in your SQL script file worked properly.
  2. Populate each of your tables with at least five valid rows of data each and show the SQL INSERT statements as you executed them. Populate other tables in your database, as necessary, to satisfy referential integrity. Save your SQL script file and SPOOL file with the correct extensions. You should test and rerun your SQL script file until it runs without any errors. Submit your SPOOL file showing that all SQL in your SQL script file worked properly.

3. Develop an SQL script file to perform the following queries and updates. You should test your SQL script file until it runs without any errors.

  • Retrieve all of your customers’ names, account numbers, and addresses (street and zip code only), sorted by account number.
  • Retrieve all of the videos rented in the last 30 days and sort in chronological rental date order.
  • Produce a list of your distributors and all their information sorted in order by company name.
  • Update a customer name to change their maiden name to a married name. You can choose which row to update. Make sure that you use the primary key column in your WHERE clause to affect only a specific row. You may want to include a ROLLBACK statement to undo your data update.
  • Delete a customer from the database. You can choose which row to delete. Make sure that you use the primary key column in your WHERE clause to affect only a specific row. You may want to include a ROLLBACK statement to undo your data deletion.

Submit your SPOOL file(s) showing that all SQL in your SQL script file worked properly. Show the actual SQL statements executed and the results the SQL produced below the code by making sure that you have a SET ECHO STATEMENT in your SQL script file(s).

Grading rubric

Attribute

Meets

Does Not Meet Expectations

CREATE TABLE and

30 points

0 points

ALTER TABLE SQL

All SQL statements are

Many SQL statements fail due to syntax

statements

syntactically correct and

errors or SQL is missing

execute without errors; all

integrity constraints are

properly declared;

INSERT SQL statements

25 points

0 points

All SQL statements are

Many SQL statements fail due to syntax

syntactically correct and

errors and/or integrity constraint violations

execute without errors.

or SQL is missing

SELECT SQL statements

20 points

0 points

All SQL statements are

Many SQL statements fail due to syntax

syntactically correct and

errors or SQL is missing

execute without errors.

UPDATE and DELETE

10 points

0 points

SQL statements

Statements execute without

Statements fail due to syntax or other errors

errors based on primary key

column in WHERE clause

SQL script file and

15 points

0 points

SPOOL file

Demonstrates full ability to

Many errors setting up and using an SQL

create and use an Oracle SQL

script file with SPOOL file or no attempt

script file and output SPOOL

made at all

file

 
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In This Chapter You Have Learned About The Budgeting Process And About The Vario

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In this chapter you have learned about the budgeting process and about the various types of budgets used in business. Review the following scenario and respond to the questions listed below it in your original post. 

Scenario

In this discussion, pretend you are the Chief Financial Officer (CFO) of a manufacturing company. One day, a college accounting student contacts you and requests an interview. The student says that his Managerial Accounting class is studying budgets. One of their assignments requires them to interview a financial officer about the budgeting process. Of course you agree to the interview!

Part 1: (25 points for part 1)

The accounting student comes into your office with a prepared list of questions. As the CFO, how would you respond to each of these items?

  • Briefly identify the type of company you work for and its core business.
  • How does the company set its overall budget goals?
  • Who participates in the process and how much input does each of the participants have?
  • Describe the flow of budget data in the organization.
  • How are the budgets used in the organization?
  • What are one or two of the benefits gained from budgeting?
 
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In This Assignment You Will Learn To Read And Interpret Financial Statements Und

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In this assignment, you will learn to read and interpret financial statements. Understanding the four financial statements provided in the lectures and reading for this week and dealing with a company’s financial performance is critical to making decisions about its management and its relation to the global economy and financial markets.

Tasks:

  • Put the following income statement and balance sheet terms (general ledger accounts) in the proper order for properly prepared financial statements:Taxes, interest, gross profit, selling, general and administrative expenses, sales, depreciation, net income, cost of goods sold, EBITDA.
  • Put the following balance sheet terms (general ledger accounts) in the appropriate category as either short-term assets, long-term assets, short-term liabilities, long-term liabilities, and/or owner’s equity for properly prepared financial statements: Cash, accounts payable, accruals, property, plant and equipment, inventory, accounts receivables, paid in capital, retained earnings, notes payable, mortgage, accounts payable.
  • In terms of McGladrey and Pullen’s Reading & understanding financial statements: A guide to financial reporting, explain the balance sheet equation in 300 words or less. Incorporate this explanation into your complete initial post.
 
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In This Case I Am Also Playing A Role

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In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking is that it may be permissible, but I don’t know for sure. {Even though I am conversant with financial statements, I am an entrepreneur not an accountant.}You are a CPA/consultant. I have asked you to review the accounting treatment and report back to me. I intend to show your letter to the people at Western and I want your findings backed by authoritative accounting literature. As always, there is a short turn-around: I must have your report by the end of the first week.Focus on the accounting treatment of the consultant’s fee and the staff salaries as described below. Ignore all other advertising costs and any research/development costs Western may have incurred.Your report should be in letter format.The Case Scenario:Western has been around for only two years. During that time they have developed and sold several very successful games, but recently sales and profitability have declined. However, Western has just developed a new game that they think will put them back on top. The game doesn’t have a name yet (corporate espionage is rampant in the computer game industry); instead, it is simply called Project.Western hired a high-priced marketing consulting company, MediaBlitz, to come-up with an integrated marketing strategy for Project. Among other things, MediaBlitz developed a very catchy slogan that Western will use in a multimillion dollar advertising campaign.Of course, before the consultants came-up with the winning slogan, they had presented others that Western rejected as unsuitable for Project’s image.Western wants to capitalize the entire amount of the consulting bill. Western knows the final billing contains charges for the rejected phrases but they reason that the rejected phrases were an integral part of developing the winning slogan.Western will also capitalize the costs of staff salaries for the time they spent in meetings with MediaBlitz.Western intends to amortize the capitalized amounts over the expected product-life of the game.Other Facts:1) MediaBlitz charged Western $750,000 for all of its work.2) Capitalized staff salaries were $300,000.3) Computer game experts who have previewed project are very impressed with it.4) This is a very, very competitive industry with fickle customers who have little brand-loyalty

 
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In This Assignment You Will Learn To Read And Interpret Financial Statements Und 1

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In this assignment, you will learn to read and interpret financial statements. Understanding the four financial statements provided in the lectures and reading for this week and dealing with a company’s financial performance is critical to making decisions about its management and its relation to the global economy and financial markets.

Tasks:

  • Put the following income statement and balance sheet terms (general ledger accounts) in the proper order for properly prepared financial statements:Taxes, interest, gross profit, selling, general and administrative expenses, sales, depreciation, net income, cost of goods sold, EBITDA.
  • Put the following balance sheet terms (general ledger accounts) in the appropriate category as either short-term assets, long-term assets, short-term liabilities, long-term liabilities, and/or owner’s equity for properly prepared financial statements:
  • Cash, accounts payable, accruals, property, plant and equipment, inventory, accounts receivables, paid in capital, retained earnings, notes payable, mortgage, accounts payable.
  • In terms of McGladrey and Pullen’s Reading & understanding financial statements: A guide to financial reporting, (ATTACHED) explain the balance sheet equation in 300 words or less. Incorporate this explanation into your complete initial post.

 Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include APA citations of all sources, and demonstrate accurate spelling, grammar, and punctuation. 

 
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In This Assignment You Will Write Three Paragraphs Describing Effective Persuasi 1

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In this Assignment, you will write three paragraphs describing effective persuasive communication in personal, professional, and academic contexts. In each of the three paragraphs, include at least one concrete example of effective persuasive writing that you have encountered or written yourself to illustrate your points, and consider issues like audience, speaker, text, purpose, and context. You can also include information on tone, style, formality, voice, correctness, evidence, and word choice as you develop your responses to the prompts below.

Follow APA 6th edition formatting guidelines, outlined below, for the document. Paragraphs should be well-developed, cohesive, and edited for clarity and correctness. If any sources are referenced, they should be cited in APA 6th edition style, but sources are not required.

Consider the following situations:

  • A post on a social media site about the need for sidewalks in your neighborhood so kids can get to school safely
  • An email to your boss proposing a new safety procedure
  • An academic persuasive essay about your community’s need for a free spay/neuter program

In all of these situations, you need to choose the most appropriate audience, method of communication, and evidence to convey your argument and persuade others to agree with you.

In the first paragraph, describe an example of persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child’s teachers and explain the considerations you must keep in mind to communicate effectively.

In the second paragraph, describe an example of effective persuasive communication in professional contexts. Consider your own field of study and the expectations for writing effectively in that field and explain how that communication example illustrates the expectations for professional persuasive communication.

In the third paragraph, describe an example of effective persuasive communication in an academic context like a discussion board, assignment, or group presentation. In this paragraph, consider how academic persuasive standards differ from personal and professional writing.

Minimum Submission Requirements

  • Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.
  • Your paper must be written in Standard English and demonstrate exceptional content, organization, style, grammar, and mechanics.
  • Your writing should be well ordered, logical and unified, as well as original and insightful.
  • Title page in APA 6th edition manuscript format.
  • APA 6th edition manuscript format throughout (e.g., 12-point font, double spacing, and 1-inch margins).
  • At least three unified and well-developed paragraphs addressing the prompts.
  • If any references are made to sources, they are cited in APA 6th edition style both in-text and on a separate references page.
  • Submit the document in Microsoft® Word.
 
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In This Assignment You Will Write Three Goals Using The Method Of Creating Smart

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In this assignment, you will write three goals, using the of creating SMART goals. Please refer to the Topic 6 Supplemental Material in regards to SMART Goals, as this will help you complete your assignment more successfully.

Required Materials

Lecture 6

“SMART Goals Worksheet”

Instructions

Complete the SMART goals worksheet.

Format Requirements

Record your responses within the worksheet.

UNV103_T6_SmartGoalsWrksht.docx

 
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In This Assignment You Will Write A Short 1 2 Page Opinion Paper The Paper Is In

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In this assignment, you will write a short (1-2 page), opinion paper. The paper is informal in that it is based on your own experiences and opinions. It is not necessary to reference outside resources or to include a cover page or reference list. However, you should critically reflect on your personal experiences and/or apply what you have learned in the module to your current practice. Justify and explain your responses with examples and thorough explanations.

Hint:Overview: The One Thing That Changes Everything

Trust may be something we take for granted until it is injured or destroyed. When that happens, it assumes a new importance. When you think of the people that are important in your life, these are most likely people you trust. We live in a time when we are frequently reminded that trust has to be earned and then reevaluated. Think of some of the public figures that had been trusted and then lost that trust. As you work on this assignment, start developing your trust meter, the instrument that guides you when evaluating trustworthiness.

This assignment is worth 15 points.

Objectives

• Analyze the evolving professional nursing roles of leader/manager within a dynamic health care team

• Design unique strategies to promote adaptation to the professional nursing roles.

• Utilize the critical thinking process in problem solving and decision making.

Directions:

Before completing this assignment, read the first section (pages 1- 26) of Covey’s The Speed of Trust.

In this assignment, you will write a short (1-2 pages), opinion paper. The paper is to be based on your own experiences and opinions. You should critically reflect on your personal experiences and apply what you have learned in the module to your current practice. Justify and explain your responses with examples and thorough explanations.

Consider your current or past place of employment, and discuss the following:

a. The level of excellence at this institution is (select high or low); possibly because of the high/low level of trust the employees have of the administration. This level of trust of administration is illustrated by:

b. The level of excellence at this institution is (select high or low); possibly because of the high/low level of trust the administration has of the employees.

 
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In This Assignment You Will Write A 6 8 Page Paper To Develop A Written Communic

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In this assignment, you will write a 6-8 page paper to develop a written communication for conducting a meeting in two remote locations  (via video-teleconference). 

1. Develop Your Written Communication. The key message conveyed must highlight the following: 

(a) The importance of developing realistic achievable spend plans that can be executed at a 95% or greater obligation rates

(b) The need to accurately budget and utilize our company’s salary budget with emphasis on filling position vacancies immediately to achieve as close to 100% of Labor execution as possible

(c) Review how we obligate against major requirements with the intent of minimizing potential de-obligations in future fiscal years. 

2. Do not “bury the headline” — the main point should be presented directly and must be clear and concise.  Provide necessary information and build credibility and provide an appropriate amount of background information for the audience. Get to the point without unnecessary verbiage and build your position as an expert or trusted colleague. Support your key message with three or four supporting points/reasons   

3. Write Professionally. Communication should be clear and concise and communication should build logically. Sentences should flow smoothly, using appropriate transitions and varying sentence structure. Employ appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.) 

4. Demonstrate Professional Presence. Be authentic and genuine in your communication. Use the appropriate tone and vocabulary for your audience. Establish rapport to connect with your audience and grow the relationship

5. Channel and Style. Explain why you chose the specific channel you used for the written communication. Explain what style you employed in your written communication and why (Sell/Tell or Consult/Join). Use Feedback to Refine Your Communication. Describe or list the feedback you received and explain how you used the feedback to revise and improve your message

Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.   

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

 
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