In this assignment, you will create a presentation for your organization to    explain how successful collaboration can improve success and provide    competitive  advantages.

Scenario: Your organization has used a variety of collaboration systems    developed by some project managers. Some of these systems were successful while   others were not. Your organization has one unique challenge—many of your    employees are staffed at other locations or work from home (telework). You    would  like to standardize the collaboration process to improve team    communication for  all company projects. In your presentation, you should    include the elements  listed below.

• Explain why collaboration information systems (IS) are important from the            organization’s perspective.
• Discuss how collaboration tools can improve team communication.
• Identify three tools that will be used for synchronous communications and            three tools that will be used for asynchronous communications. Be sure    to         explain why you made these choices.
• Describe how project files, such as Microsoft (MS) Word, MS Excel, MS            Project, and MS Visio, will be shared with team members. Be sure to explain            the rationale behind your choice.
• Explain how the task list for managing tasks will be shared with team            members. Be sure to explain the rationale behind your choice.
• Discuss how this new collaboration IS could provide competitive advantages            for your organization.

Your presentation should be a minimum of seven slides in length (not counting    the title and reference slides). Make sure to use images, graphics, and diagrams. Must Add speaker Notes  to slides 

You can use an industry of your choosing or examples from your personal or    professional experiences in developing this assignment. You can also use the    resources in the Unit II Suggested Reading section to assist you with this    assignment.

Be sure to follow the 7×7 rule (i.e., there should be no more than 7 words    per line and no more than 7 lines per slide). You are required to use speaker notes to discuss the bullet points on your slides. 

You must use at least two academic resources to support your presentation,    and you must cite (in APA format) any information on your slides or in your    speaker notes that came from these sources.

 

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In this assignment, you will create a PowerPoint presentation that details a number of quantitative analysis methods and indicates how and when they should be used to solve business problems.

Requirements:

• Include an analysis of 10 different methods.
  • At least four methods must not have been directly covered in the course.
• For each analysis method include:
  • A one slide description of the method and the type of problem it can be used to solve.
  • An example of the method in use.
  • 2-4 references describing the method and/or examples
• Practical example
  • invent a business problem, and briefly describe it in one slide
  • create a simple decision tree to select the quantitative method used to evaluate it
  • include a sample evaluation and recommendation for the business problem

 

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In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

BRAND that I select is Subway.

REQUIRED TEMPLATE:

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

Name:

Professor’s   Name:

Course Title:

Date:

Company/Brand   Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):

1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)

Age Bracket: [Insert response]

Gender: [Insert response]

Income Bracket: [Insert response]

Education Level: [Insert response]

Lifestyle: [Insert response]

Psychographics (Interest, Hobbies, Past-times): [Insert response]

Values (What the customer values overall in life): [Insert response]

Other items you would segment up on: [Insert response]

How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users? 

[Insert response]

What would grab the customers/users’ attention? Why do you think this will capture their attention?

[Insert response]

What do these target customers’ value from the business and its products? Why do you think they value these items?

[Insert response]

2. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor. 

Competitor 1: [Insert response]

Competitor 2: [Insert response]

Competitor 3: [Insert response]

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

[Insert response]

What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?

[Insert response]

3. USP (Unique Selling Proposition) Creation

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage? 

[Insert response]

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

[Insert response]

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: [Insert response]

Defense of USP: [Insert response]

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

· BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

· BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]

Defense of Positioning Statement Creation: [Insert response]

Newly Created Motto: [Insert response]

Defense of Motto Creation: [Insert response]

 

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In this assignment, you will construct truth tables and use them to assess the validity of arguments.

Click here to download the assignment, complete the problems listed and save your responses in the Excel document. 

Name the file M5_A2_LastName_FirstInitial.xls and submit it to the Discussion Area by the due date assigned.

 

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