In this assignment you will be preparing a storage recommendation for the Director of Radiology at a small, urban medical center. In order to accomplish this task, you will need to conduct research in the College Library or on the internet about digital data storage methods including on-site storage, Flash drive arrays, as well as remote storage options. 

For this assignment, you will need to download and complete the worksheet below:

• Worksheet: Module 09 Assignment – Worksheet

 

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In this assignment, you will be applying your knowledge of assessment in counseling to a specific scenario. Use the Resources provided and the Capella University Library to complete the following:

• Select one of the cases in your specialization area. 
  • The scenario you choose should be based on your specialization (MHC, MFCT, or School Counseling).
• Identify the primary question an assessment needs to address for your identified scenario. 
  • What is the primary presenting concern of the client or clients in your scenario?
• Examine three different assessment tools for the identified case: 
  • Identify a symptom checklist that might be useful, and describe its application in this case.
  • Describe personality assessment, and identify a personality assessment instrument and its application in this case.
  • Describe a third assessment that has been identified and completed providing hypothetical results for your chosen case. Examine the following: 
    • Provide a clear description of the case’s completed assessment tool, and measure of the identified problem. Use evidence from the literature to support your description.
    • Describe how the case’s completed assessment is scored and interpreted. In your description of the assessment’s scoring and interpretation, be certain to incorporate the measurement constructs (such as reliability and validity) you have learned about throughout this course. Be certain to discuss the ways in which the assessment is validated for use with diverse clients.
• Review the hypothetical results of the completed assessment for your case. 
  • Interpret and present these results in your paper.
• Evaluate how assessment is linked to the practice of counseling. 
  • As the counselor or therapist for your identified scenario, how do the assessment tools you examined in the previous section support your work as a counselor or therapist? Be certain to discuss the applicability of each to initial assessment.
  • Then, go beyond initial assessment to examine the ways you can use assessment throughout the counseling process.
• Evaluate how the assessments can be used with diverse clients as part of an ethical assessment process. 
  • How would you present the assessment results to your client or clients?
  • Describe the process of presenting assessment results with a clear consideration of the client’s unique cultural context. Be certain to identify the relevant sections of the code of ethics for your profession (ACA, AAMFT, or ASCA).

Please use the Assignment Template listed in the Resources to compose your final assignment paper.

Assignment Requirements

• Written communication: Written communication must be free of errors such that the overall message is clear.
• APA formatting: Resources and citations are formatted according to current APA style.
• Number of resources: Minimum of five scholarly resources (distinguished submissions will likely exceed that minimum).
• Length of paper: Seven to ten double-spaced, typed pages, excluding title and reference pages.
• Font and font size: Times New Roman, 12 point.

Also, 

Take an online quiz

Assessment, Tests, and Measures Quiz

This multiple-choice quiz will gauge your understanding of the material presented in this course and provide an opportunity for you to demonstrate your mastery of the course competencies:

• Analyze the historical and theoretical basis for assessment methods, strategies, and techniques in counseling.
• Compare assessments using basic measurement constructs.
• Apply ethical and legal issues related to individual assessments according to the appropriate professional counseling organization standards.
• Discriminate between different categories of assessment instruments and their practical application.
• Apply assessment concepts for special populations as well as ethnic and culturally diverse populations.

Read the following instructions before taking the quiz:

• You must take and submit the quiz in this unit.
• There is no time limit on the quiz.
• You may make only one attempt at completing the quiz. An attempt is started when you save an answer to any question. You cannot retake the quiz to change your grade. Once the grade is recorded, it cannot be changed.
• You may access the quiz by clicking on the quiz title to view the questions.
• There are 10 questions in this quiz. Each question is worth ten points.
• When you have answered all questions, submit your quiz to receive credit. The quiz is scored automatically, and you will receive feedback immediately.

Click the linked quiz title to access the quiz. If you have any issues with the quiz, contact your instructor.

Tip: Do not start an attempt, that is, save any answers, for the quiz until you are ready to complete it.

 

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In this assignment, you will create a PowerPoint presentation that details a number of quantitative analysis methods and indicates how and when they should be used to solve business problems.

Requirements:

• Include an analysis of 10 different methods.
  • At least four methods must not have been directly covered in the course.
• For each analysis method include:
  • A one slide description of the method and the type of problem it can be used to solve.
  • An example of the method in use.
  • 2-4 references describing the method and/or examples
• Practical example
  • invent a business problem, and briefly describe it in one slide
  • create a simple decision tree to select the quantitative method used to evaluate it
  • include a sample evaluation and recommendation for the business problem

 

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In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

BRAND that I select is Subway.

REQUIRED TEMPLATE:

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

Name:

Professor’s   Name:

Course Title:

Date:

Company/Brand   Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):

1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)

Age Bracket: [Insert response]

Gender: [Insert response]

Income Bracket: [Insert response]

Education Level: [Insert response]

Lifestyle: [Insert response]

Psychographics (Interest, Hobbies, Past-times): [Insert response]

Values (What the customer values overall in life): [Insert response]

Other items you would segment up on: [Insert response]

How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users? 

[Insert response]

What would grab the customers/users’ attention? Why do you think this will capture their attention?

[Insert response]

What do these target customers’ value from the business and its products? Why do you think they value these items?

[Insert response]

2. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor. 

Competitor 1: [Insert response]

Competitor 2: [Insert response]

Competitor 3: [Insert response]

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

[Insert response]

What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?

[Insert response]

3. USP (Unique Selling Proposition) Creation

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage? 

[Insert response]

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

[Insert response]

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: [Insert response]

Defense of USP: [Insert response]

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

· BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

· BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]

Defense of Positioning Statement Creation: [Insert response]

Newly Created Motto: [Insert response]

Defense of Motto Creation: [Insert response]

 

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