I will pay for the following essay Marketing Environment of Hugs & co. The essay is to be 3 pages with three to five sources, with in-text citations and a reference page.

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Hugs take into deep consideration the natural resources within its environment to protect its interest in raw materials. This significantly improves its entrepreneurial opportunities and in the process their sales and revenue are increased (Ferrell &amp. Hartline, 2011,p.122). According to Rhodes (2002), Hugo &amp. Co Company is tremendously influenced by the political and legal factors. These factors are necessary in the marketing process because the company is involved in international operations. The Company exports and imports goods from different countries, therefore, require a conducive political and legal atmosphere to promote the ease of marketing of their products. However, the political and legal factors can negatively affect the operations of Hugo &amp. Co Company by their unfair policy which leads to a depreciation in the profits and revenue within the company. Hugs &amp. Co Shoe Company belongs to the B2C market because of it’s the demographics and psychographs in use and also the consumer behavior of the majority of its customers. The consumers are drawn towards the product produced by the company because of the numerous advantages and usefulness of the loafer-shoes produced by the company. The company use the psychographs to allow them take into account their customers interest, values and attitudes, whereas, the demographics are resourceful in providing for company in classifying their buyers, therefore creating value for them through the products they offer. This might involve providing information relating to targeted audience age, income or social class. Competition Analysis of of Hugs &amp. Co Shoe Company Hugo has both weakness and strength that…

This has greatly influenced the brand name positively, therefore attracting new and retaining existing customers of the product brand produced by the company. In addition, Hugo has the opportunity of competing favorably compared to other products because they are diverse in their products. However, Hugo &amp. Co Company is vulnerable to other companies because the management finds it difficult to accept change within the company. This is a destructive tool because new companies come up with more technological advanced products and are also flexible enough to conduct their operations with the changes in time and even environment. Hugo Co &amp. Company is also not well advanced in marketing ways and in the process are not good attracting new customers to their product. This tremendously affects negatively their ability to compete favorably in both local and international markets (Mcdonald, Smith &amp. Ward, 2007, 229). Hugo Co &amp. Company faces stiff competition from other companies in London producing male footwear. These companies include Alfred Sargent which manufactures males’ shoes and is based in Rushden, Northants. The second major competitor is the Sanders and Sanders Company producing males formal and leisure shoes and is based in Rushden. Lastly, Grenson acts as the third major competitor of Hugo Co &amp. Company by producing a verse range of male shoes and boots.

 

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I will pay for the following essay Marketing Communications on Sound Choice. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.

Another benefit of sponsorship is its ability to provide extendibility and more exposure to the sponsor (Pope, Voges, & Brown 2009). This is especially true to sponsoring individuals. In cases where companies sponsor individuals such as athletes and celebrities, the individual carries the company trademarks in most of its major appearances. As the company sponsors events, the reach of the event through its own marketing campaign would provide extendibility to the brand. If the event is targeted to the companys main consumers, through the advertising materials and publicity the event would generate, the benefits from the exposure of the sponsoring brand could be enormous.

Sponsorship is cost-effective by nature. This is because, with the amount of cash or in-kind support the sponsoring brand provides to the sponsored entity, the effect is leveraged in many different ways (Dees, Bennett, & Villegas 2008). These ways could include extendibility and greater brand exposure as previously stated. most especially if the target audience that the sponsored entity can reach is in line with the companys target consumers (Cornwell 2008). The multiplying effect of association with the sponsored entity can usually accomplish more than the objectives that are primarily identified by the company by using sponsorship as an IMC tool.

In corporate social responsibility events, the involvement of the brand creates a perception about the brands personality, which is part of the overall brand image of the company. If the companys actions are philanthropic by nature, this could bring good will within the community, which leads to a positive attitude toward the brand (Close et al 2006). Even if the event is not a CSR or cause-related by nature, involvement of the brand in different events through sponsorship could create some presence among the community. This brings the brand closer to the consumers (Bennett, et al. 2009).

As noted

 

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I will pay for the following essay Market strector. The essay is to be 4 pages with three to five sources, with in-text citations and a reference page.

very difficult due to the strong hold of the said organization this type of market existence, in which the firm has the strongest hold over the industry, is called monopoly. (McConnell, Brue, 2006).

There are two types of monopolies. Natural Monopoly exists when an organization possesses a strategic control over assets or production, operations and/or distribution systems pertaining its particular product or industry. (Brakman, Heijdra, 2004). For example, an organization providing the government with the nuclear power plant energy would have a natural monopoly since it is performing a task which is highly strategic in nature.

On the other hand, Coercive Monopoly refers to any other type of monopoly that has been acquired deliberately. It includes erecting barriers for potential competitors to enter into the business, acquiring patents, mergers & acquisitions with the competitors to engulf competition, etc. (Brakman, Heijdra, 2004).

Firms often tend to achieve monopoly through erecting barriers for potential competitors to enter the market. These barriers may be of three types. The “economic barriers” include economies of scale (largely reducing costs through mass, full scale production), large capital requirements, technological superiority and absence of close substitute products. The “legal barriers” refer to intellectual property rights including patents, trademarks, copyrights, etc. which provide an organization with a strong edge over the competitors. Firms may also indulge in “deliberate action” including lobbying the government and concerned parties, collusion, etc. to acquire monopoly. (McConnell, Brue, 2006).

The barriers like high liquidation costs that make it difficult for a firm to leave a business may also keep them from entering it enhancing the monopolistic effect of the already existing firm in the market. (McConnell, Brue, 2006).

Firms may acquire patents in order to secure their monopolistic presence. They may come up with any

 

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I will pay for the following essay Market Segment Analysis (Individual). The essay is to be 5 pages with three to five sources, with in-text citations and a reference page.

Porsche is a German automobile brand founded by Ferdinand Porsche in 1931. The organization’s headquarter is in Stuttgart, Germany. However, it is equally popular in all parts of the world for its futuristic car designs and superior performance on-track (Porsche Automobile Holding, 2014).

Porsche is popular all around the world and has established a statue of luxury sporting car. The major reason behind massive demand for Porsche is its car designs, luxury, comfort and prestige attached with those who are driving a Porsche. Customers of Porsche do not belong only to the elite class, but it is equally popular among sports car lovers of all age. Porsche major segmentation strategy is explained as following:

This segment of Porsche Automobile generates around 27% of the company’s revenue. The consumers of Porsche belonging to this segment prefer a car with superior performance on the track, which motivates them to work even harder to achieve the best and allows complete control on the transmission and drive. Top Guns are also self-obsessed, and they want to show-off so that people can notice them which support the assertion that these customers are status conscious. Top Guns are proud of their success and tell their success stories to everyone so that they can be appreciated (Huffman, Rayess, Habib, & Mitchell, 2012).

These are the customers who are passionate about owning the world’s best sports car and are intrinsically motivated towards experiencing new adventures in their lives. For this reason, they select a car which thrills them with its speed and power. Bon Vivant segment is currently generating 17% of Porsche’s total revenues and is considered as being a lucrative segment in the near future. These customers mostly live in urban areas and have the tendency to influence attitudes and behaviors of people in their surrounding (Richardson, 2004).

Elitists segment of Porsche Automobile

 

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I will pay for the following essay Market Entry Proposal of Xiaomi in a country you choose. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.

The growth of Xiaomi in its native China is extraordinary and now strategizes on extending its tentacles into the United Kingdom market. Information provided flurry, a mobile measurement and advertising company, Xiaomi is providing a serious threat to the stability of Apple in both the Asian and Chinese market. Based on this success, the company has ambitious plans to penetrate fully into the United Kingdom market and cut its niche. The quantity of Xiaomi installed base of phones continues to increase tremendously quadrupling from half of the last financial year. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. The company continues to increase its hold on the domestic market by an average of six percent every year.

To understand the attractiveness of Xiaomi at the national level, a person needs to review the resource-based view that considers the VRIN characteristics. This is a methodology of assessing a business company such as Xiaomi considering its approach strategy. This paper considers the approach strategy applicable to Xiaomi while making entry into the United Kingdom market. Primarily, VRIN describes the company as a bundle of resources (Wilson, 1980, 39). The resources and the mode of combination set the business company apart from the rest in the competition. It takes an inside-outside mechanism of evaluating a business company. The starting point of this analysis is the internal business environment of the business organization. Resources owned by Xiaomi entail all assets, capacities, processes of organization, company attributes, knowledge, and skills. Currently, Xiaomi controls seven percent of the Chinese market considering the fact that this is the largest Smartphone market in the world. This is a new position after overtaking Lenovo and HTC, which dominated this market in the previous two years.

The Smartphone business is only three years old and yet Xiaomi is

 

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