I will pay for the following article Analysing the organisational approach to segmentation,targeting and positioning. The work is to be 9 pages with three to five sources, with in-text citations and a reference page. Procter and Gamble also acknowledged as P&G is one of the leading packaged product providers in the world. The company operates globally and offers a variety of products under different brand names. Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace. Thus, this paper consists of critical strategic analysis of P&G related with market segmentation, target market and positioning followed in different geographical regions.Procter and Gamble, popularly known as P&G is the one of the leading consumer packaged products company. The company’s annual sales turnover is nearly US$84 billion with annual net earnings exceeding US$10billion. It has also established a brand portfolio of about US$25 billion. Additionally, the company offers a wide range of products which include household care products, grooming products, personal healthcare products and beauty products among others (Procter & Gamble, 2012). The company operates its business in almost all the continents across the world. Evidently, it operates in 180 countries located in different continents. The company offers its products through grocery stores, membership club stores, discount stores and through merchandisers. Moreover, the company employs in excess of 110000 employees globally. From the critical perspective, it has been identified that markets in which P&G operate are highly competitive due to the presence of global and local competitors. Despite high competition faced by the company, it has been able to sustain its business profitability and to establish itself as one of the renowned brands across the world. It is worth mentioning that the company’s primary mission and purpose is to offer superior quality branded products and services that significantly contribute towards improving the lives of its worldwide spread customers. Over the period of time, the company has prospered dramatically and is continuously able to improve its overall performance and thereby increase it revenue earnings capability. With due consideration to the above recognized facts, the paper intends to critically analyze P&G’s approach to segmentation, targeting and positioning. Furthermore, this paper entails certain valuable recommendations for the company so that it is able upheld its existing market dominance and superiority along with focusing on offering quality products to its long-list of trusted consumers. Market Segmentation Strategy It has been critically observed that as a key strategic differentiator from its close competitors, the company offers a wide range of products to its globally dispersed customer base. In general, the company’s business strategies are fundamentally focused on outsized scale operations, product innovation and development along with strong product branding in order to seek greater competitive advantages. The company’s strategy is continuously directed towards innovating new products and selling these products to its diverse assortment customers in order to attain sustainability and constant growth. Moreover, the company has made considerable investments worldwide and has significantly involved in joint ventures, acquisitions along with establishing alliances to enlarge their business operations and market reach (Graul & et. al., 2006). Additionally, the company operates under three major global business units namely P&G Household Care, P&G Family Health and P&G Beauty. Correspondingly, these global business units of the company are primarily separated into five major divisions which include Healthcare, Snacks and Coffee, Fabric Care, Baby and Family, P&G Beauty and Home Care (Graul & et.

 

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I will pay for the following article An Influential Author Stephenie Meyer. The work is to be 1 page with three to five sources, with in-text citations and a reference page. Meyer graduated in English Literature but that did not provide her a great platform to start writing, prior to writing the series she worked as a receptionist and had no firsthand experience of writing.“Stephenie born in Connecticut in 1973. Her family was settled in Phoenix by the time she was four. The unusual spelling of her name came from her father, Stephen ( + ie). Stephenie went to high school in Scottsdale, Arizona.” (Stephenie Meyer)

The most fascinating thing about the story is that it was her dream which was later transformed into a full-blown story. she started penning down the story for her own enjoyment but her sister after having read the story forced her to send it to various publication houses in the US.

“Though I have had my name spelled wrong on pretty much everything my entire life long, I must admit that it makes it easier to google myself now.” (Stephenie Meyer) Her creativity knew no bounds and this is why she is rich, famous and oozing with creativity.

 

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I will pay for the following article Business Issues and Analysis: Advantages and Disadvantages of E-marketing. The work is to be 14 pages with three to five sources, with in-text citations and a reference page. Perhaps nothing is more conducive to the success of a firm than the image that it conveys of itself to the public. The marketing activities of a company, because they act directly on the consumer, do most to shape this image and thus must be developed with great care. As marketing has become increasingly complex, a need has arisen for executives trained in the social sciences who also possess statistical, mathematical, and computer backgrounds.

Marketing, since time immemorial, has pretty much been around. It has taken its form in one way or another, but it had always been there and forever it will be. Ordinarily, marketing is considered an activity or function performed by business firms. However, marketing can also be carried out by other organizations and even by individuals. Whenever you try to persuade somebody to buy something, you are performing a marketing activity.

Broadly viewed, the essence of marketing is a transaction – an exchange. Marketing occurs any time one social unit strives to exchange something of value with another social unit. Thus, marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants ( Stanton, 1991).

The methods of marketing have changed and improved. From the primitive method of barter, to use of currency, marketing has now become more sophisticated. This process is now called eMarketing.

eMarketing is the “product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied E-marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms marketing, Internet marketing, and online marketing are frequently interchanged, and can often be considered synonymous.”&nbsp.

 

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I will pay for the following article Bioethics. The work is to be 3 pages with three to five sources, with in-text citations and a reference page. BIOETHICS Ellison, T. (2006), Xenotransplantation–Ethics and Regulation, Xenotransplantation, 13.6, pp.505-9 Introduction The field of bioethics is half a century old. It is defined as the “systematic study of human conduct in the area of life sciences and healthcare, insofar as this conduct is examined in the light of moral values and principles” (Kanniyakonil, 2007, p.8). Xenotransplantation, on the other hand, implies “transplantation of animal organs or tissues into humans” (Silberglitt, 2006, p.221). This article analyzes the justification of the use of Xenotransplantation, keeping in mind the principles of Bioethics, using theory as well as statistical analysis and survey. It is premised on the fact that a number of circumstances arise when there is an immediate need to transplant tissues that have are scarce in supply and thus, poses the question if it would be right to use animal tissues in humans on those occasions.

Key Points of the Article

This article makes defining statements about some key issues pertaining to Xenotransplantation. They can be given as follows.

The use of Xenotransplantation on an individual depends on whether it is acceptable to him/her or not. The patient has the ultimate right to accept or refute the transplanting of non-human cells into his/ her body.

Religious beliefs of the patient are a deciding factor in deciding the opinion of a person on Xenotransplantation.

Xenotransplantation has been identified as a beneficial medical process, from a cultural perspective but people are still wary of its use owing to the side-effects known to be associated with scientific innovations.

An Analysis of the Approach with reference to the Development of Bioethics

The most important point in the field of Bioethics is its four principles, namely, Autonomy (respect of oneself and one’s ability to make decisions), Beneficence (promotion of welfare of patients), Justice, and Non-Malficience (doing no harm, i.e. reduction or avoidance of risks). The author has analyzed the concept of Xenotransplantation in view of all these objectives of Bioethics. Thus, the author has been successful in applying the correct approach to the subject as far as Bioethics is concerned. Bioethics had been the domain of historians and philosophers since its early stages. Combining bioethics with a highly scientific subject like Xenotransplantation provides the former with a whole new perspective that provides opportunity for future research. Also, studying Xenotransplantation based on the foundations of Bioethics has revealed the social and cultural side to medical innovations and technologies.

Analysis of the Key Points

The three key findings of this paper can be discussed in further detail as follows. The respect associated to individual freedom in our society is immense and every human being irrespective of cast or creed, gender or color, has the liberty to decide his mode of conduct, his occupation and other relevant issues pertaining to him. Thus it is only natural that an individual will have individual opinion on Xenotransplantation as well that will decide if or not it will be used on him. Family and relatives of a person may also take this decision as they have an obligation too, but this provision is debatable. It is for this reason that they must be well educated about the subject. Religion of the patient is of vital importance in deciding the use or un-use of Xenotransplantation. A research conducted on English and Australian subjects stated that 67% of English and 82% of Australians accepted Xenotransplantation. Among these, 29% were English Catholics, 9% were Australian Catholics, and 63% were from other religions. It was observed that people who followed monotheistic religions, believed in Xenotransplantation the most. Monotheistic religions such as Islam, Christianity, and Judaism preach oneness with all creatures. Thus, they would all support this medical innovation. Some countries have accepted Xenotransplantation and some have not. Non-acceptance has been due to the Conflict between the principles of autonomy and non-malficience. The Declaration of Helsinki states that interest of the research subject cannot be compromised for social benefit. This is the reason that some countries have not accepted this treatment strategy. However, these countries have been found to be considering not just the issue of harm caused to subject but third parties as well.

Inconsistencies in the Article

There are three fundamental inconsistencies in this article. The theories given in this article are not adequately related to the statistical evidence provided. There should have been some sort of statistical figures supporting the main section on the study of Xenotransplantation as per the objectives of Bioethics. Instead, the same is provided on subsidiary subject of the acceptance of Xenotransplantation based on religious beliefs. Again, some issues like the principles of bioethics are elaborated too much while some are too brief. Finally, this article should have had a section stating the precise risks and benefits connected with Xenotransplantation. Evaluating the subject based on this knowledge would have provided a greater insight.

A General Evaluation

This article is completely in line with my views. The right to decide whether a certain mode of treatment would be used on him or not should be given to a person as it is consistent with the ideals of democracy. The larger goal of benefit was society cannot be given as an excuse to sacrifice individual safety of a person. It is also true that religion has a bearing upon the opinions, views, choices, and overall mentality of a person. However, this article could have been presented in a more organized way.

Conclusion

It can, therefore, be concluded that the use of Xenotransplantation should always be based on individual choices and never imposed on a person. As it is a relatively new technology, people are largely ignorant on the subject. So, they must be made aware of its benefits and side-effects alike to help them take the right decision. This will ensure that a needy is not denied the benefits accruing from it and yet no one suffers from its adverse effects.

References

Ellison, T. (2006), Xenotransplantation – Ethics and Regulation, Xenotransplantation,13.6, 505-9

Kanniyakonil, S. (2007), The Fundamentals of Bioethics. India: Oriental Institute of Research Studies.

Silberglitt, R.S. (2006), The Global Technology Revolution 2020. Pittsburgh: RAND Corporation.

 

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I will pay for the following article Beyond Research on Cultural Minorities A. Artiles. The work is to be 2 pages with three to five sources, with in-text citations and a reference page. According to the bible principles, dealing with people requires consent because it shows love and respect. Third, involves the understanding of numerous dynamics of a particular culture in terms of its practices and existence. It is a phenomenon supported by the scriptures because it establishes the foundations of formulating problematic assumptions and solutions from a biblical context.

However, in terms of ‘sociohistorical view of culture’, there is value to offer counselors who are working with diverse clients. For instance, the historical perspective of comprehending culture is imperative in human development because it helps counselors involve scriptures when assessing the traditional views found in the culture. Similarly, while clients from diverse backgrounds enjoy the incentive of displaying different contexts of ranging from historical to political, their Christian nature is what is of interest to counselors. The scripture advises on feeding the hungry and this is pegged on human development. The books read: “His disciples were hungry and began to pick some heads of grain and eat them (Mathew 12:1).” It thus suggests that sociohistorical culture is interconnected with traditions, literacy practices, and other cultural artifacts that cater to the poor (Artiles et al 313). In that perspective, cultural mediation becomes a new phenomenon of understanding the essence of value systems when dealing with multicultural clients. Overall, this indicates that institutional cultures have a role in influencing the sociohistorical culture within the parameters of integration.

Consequently, it is vital for counselors to consider the role of integrating ‘ecological validity’ when working with diverse clients because of numerous reasons. For example, it assists counselors in identifying the spiritual dedication of attending to the poor is an integral step. The scripture reads: “You would not have condemned the innocent (Mathew 12:7).” This implies that researchers and counselors enjoy the mandate of achieving psychological tasks that are encouraged by the scriptures and other different environments with diverse clients. However, spiritual intervention usually interferes with research findings when they are geared toward clients. This is because the results differ fundamentally from the expectations of most participants when they are guided by the bible.

It, therefore, is imperative to infuse all biblical issues especially those pertaining to culture to find the overall solution during one’s research. This will ensure that all sides of the problem are clearly evaluated for spiritual adherents.

 

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