Hi, need to submit a 3000 words paper on the topic Starbucks the experience. Basically, employees who are also committed to the organizational goals improve the overall quality of the workforce. Several research studies prove that a high level of customer’s satisfaction could eventually lead to a high customer loyalty. (Entel et al., 2007. Jones & Sasser, 1995) In line with this matter, the constantly increasing Starbucks revenue is a positive sign that shows how well the company is serving its customers.

The market share of the company can be very much affected when a customer fails to receive a prompt service from the company. Starbucks HRM approach in providing at a total of five classes workshop training prior to serving the customers is essential in ensuring the delivery of a good quality customer service. (UW Business School, 2003) Considering that not all customers are after low price coffee, the company needs to strive hard in order to retain the loyal of its prospective customers.

price they have to pay. (Jiang, 2004) To achieve a good ‘after-delivery satisfaction’, it is a challenge for the company to maintain its reliability at all times. ‘Reliability’ is often linked with aspects such as delivery time – whether each cup of coffee will be delivered as promised, and the consistency of customer service including the order tracking, on-time delivery, customer support and quality of product and services that meets the customer’s expectation. (Smith et al., 2000)

The company also extend employee benefits such as medical, dental, vision and short-term disability insurance, paid vacation and holidays, mental health or chemical dependency benefits, employee assistance program, career counselling, product discounts, 401(k) savings plan, and a stock option plan. (UW Business School, 2003)

According to Schultz, it is difficult for employees to feel financially and spiritually attached with their jobs without these employement benefits. (Wyss, 2006.

 

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Hi, need to submit a 3000 words paper on the topic Problems with the Channel Tunnel Project. This paper discusses that the Channel Tunnel project represents one of the greatest engineering feats executed in the twentieth century. The tunnel project connects England and France through a railway link that exists in the ground layer under water. This project effectively reduced the dependency on the English Channel as a means of transportation between England and France. Moreover, this project can be seen as laying the basis for larger and longer tunnel projects that might one day even connect the Atlantic. On the business front, the Channel Tunnel project represents one of the largest privately funded projects ever undertaken. The project relied on the cooperation between two governments, several bankers providing the funding and several contractors along with numerous regulatory agencies. As mentioned before, the engineering aspects of the tunnel and its railway traffic represented new unbroken ground. This in itself represented new challenges as the Channel Tunnel forced engineers to do what was previously seen as impossible. As the Channel Tunnel project proceeded, several major and myriad minor changes had to be undertaken to make the project a success. The Channel Tunnel project represented something that had never been done before so the challenges confronting all teams on all fronts were new and required innovation to be dealt with successfully. Later changes in the structure of the project also mandated some large changes. Finally, as the Channel Tunnel project was commissioned, it was found that the project was both over budget and late. A number of complex factors and situations were responsible for creating delays and overruns through the life of the project. This text will attempt to analyse the complex factors that were responsible for these delays and overruns while also suggesting solutions that could be implemented in the future to avoid similar problems. These factors will be looked at in detail from the perspective of the planning and implementation phases that represent the greatest project management problems. 2. Problems with the Channel Tunnel Project 2.1. Planning Issues The initial planning phase demarcated that the Channel Project was to provide a fixed transportation system that connected England and France. This new transportation connection was expected to spur economic growth and development. In addition, the Channel Project was expected to aid the integration of Britain with mainland Europe in order to improve European trade. Moreover, the tunnel between England and France was expected to provide cheaper alternatives to more expensive modes of transportation such as shipping and air transport. The railway system envisioned for the purpose was also better in that it was a high-speed system when compared to both shipping and air transport. Although working for the Channel Tunnel had been on going in the seventies but the real concrete measures came through in 1984. The British and French governments agreed to common proposals for safety, security and environmental concerns before the project was opened up for bidding. Both governments in 1985 requested the first proposals for the Channel Project. A number of proposals were submitted for the Channel Project. After an evaluation from both the British and French sides, the proposal submitted by Channel Tunnel Group / FranceManche (later Eurotunnel) was accepted. The initial proposal delineated a 32-mile double rail tunnel that was to accommodate passenger trains as well as cargo trains and a special truck and car carrying shuttle service. The initial bid price was set at some $5.5 billion for the entire project. 2.2. Shortage of Time for Planning The initial proposals were submitted in a short period and this in turn led to many oversights that could have been avoided by detailed studies. When put in a project management perspective, it could be surmised that high-level design estimates along with rough order of magnitude estimates could have led to better estimates as to the total scope and cost of the project.

 

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Hi, need to submit a 3000 words paper on the topic Persuasion in Advertising. It is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start with. It needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and most easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their need or even please themselves more than they had already expected. It is a sure tough job for the people who have to extract the perfect message which needs to be sharpened again and again before it actually gets down to the right kind of people who will make the actual purchase and therefore the product will be sold in the end. However, on the flip side of the coin, this requires selling the product or the brand in the mind of the consumer before he actually decides to go and buy the very same. This is referred as the pre-selling stage and advertising has got a lot to do with it.

Psychologically speaking, consumers connect with what is there on the electronic and/or print media for them in the form of a message that says a lot about their preferred brand and lists down the details as to how it could benefit the same person if he or she uses it. Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. This is all the art of selling and it comes under the heading of marketing and for marketing to happen in the first place, advertising is of fundamental importance. (Mitchell, 1993) Without advertising, marketers can only think of their product lying on the retail outlets waiting for angels to come and satisfy themselves. People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market. If the customers do not know or are not given the liberty to comprehend the different features of the brand which is being advertised by the company, they would not make that valued effort on their part and hence the company will be the one to suffer in the end and no one else. Advertising is a part of the social psychology and as we are discussing the persuasive part of it, hence there is a direct linkage here. Hence the branch of human psychology that deals with the behavior of groups and the influence of social factors on the individual is indeed the social psychology and as we are getting the hang of things from the advertising and persuasion perspective of it, the both are seen as being quite imperative here.

 

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Hi, need to submit a 3000 words essay on the topic Why is the dispute settlement body of the WTO so important,and how is it affecting the EU.

te resolution committee has so much power over domestic regulation and has contributed to its criticism in European countries and others that the organization has ruled against. This essay embark on analyzing the effectiveness of WTO dispute resolution in the EU vs. US Hormone Treated Beef Dispute, Asbestos Containing Product case and other effective role.

The case of the European Communities on the issue of asbestos presented a big challenge to the World Trade Organization because the matter are relatively incline to domestic health and safety more than the synonymous of the constitution framework of WTO dispute resolution tribunal on free trade practices (Footer & ZIa-Zarifi, 2002). The use of asbestos as an industrial product date back over 100 years ago, but its effect on human health was document in the 19th Century when it deposits were found in products in Ural and Quebec in Canada (Footer & ZIa-Zarifi, 2002). It was found to have a considerable effect in human health by causing life threatening illness such as lung cancer, asbestosis, pneumoconiosis and Pleural cancer (Footer & ZIa-Zarifi, 2002). For this reason scholars and medical practitioner have called for control use of the product to minimize and mitigate the adverse effect of asbestos.

France has restricted the importation of asbestos product from Canada as a result of the effect of the deadly carcinogen. Moreover, the country has provided favorable conditions to other commodities that came in the country from Canada and other countries. Therefore, Canada was aggrieved by the discrimination of it product and took the issue to the WTO dispute tribunal which upon hearing the case found France to have faulted the Article III: 4 of GATT regulations (Howse & Tuerk, n.d.). The economic situation of the period before the start of the Second World War was characterized by discrimination among trade partners where one country would export more goods and restrict others to access their own market in their

 

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