Hi, need to submit a 2000 words essay on the topic Consumer Analysis.

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Research indicates that young consumers strongly believe in fashion consumption as a tool by which to improve their social status and social relevancy. To identify whether this was true, a primary study was constructed that surveyed 14 youth consumers to determine whether they believed the Gap should or could provide for these needs. Findings indicated that conspicuous consumption is not a primary concern for younger markets, leading to formulate a set of recommendations that The Gap should focus more on product in the marketing mix and select certain lifestyle-relevant celebrities to gain more interest from youth consumers. The Problem of Rival Promotions in the Apparel Industry: Gap Inc. 1.0 Background Gap Inc., based in San Francisco, was founded in 1969 as a small retail store selling record albums and blue jeans. By 1970, the Gap had achieved $2 million in revenues allowing the company to expand to 25 different stores by 1973. It was not until 1974, however, that the Gap began offering consumers private-label apparel and accessories, a tradition that has positioned the business as a stand-alone innovator able to maintain strong sales volumes without reliance on various established apparel brands. 1.1 The Marketing Strategy Problem Gap Inc. has diversified its merchandise offerings from its original foundations of providing blue jeans and record albums to a variety of merchandise that maintains mass market appeal. Gap not only provides apparel and accessory merchandise in the United States, but in Europe as well, competing with major clothing retailers Zara (the fast-fashion company owned by Inditex) and H&amp.M, two retailers offering clothing that is generally targeted to the younger, trend-centric consumer markets. It is the European market that provides the majority of sales revenues to this business that is in a growth stage in Europe and in decline in the United States. The main problem with Gap Inc. is the firm’s lack of focus on creating effective promotional strategies in order to position the business properly with its desired target markets. When sales began to decline significantly in 2007, Gap executives attempted to modify its long-standing logo to make it fresher and more contemporary to a changing consumer audience. (See Figure 1). However, the business received such a significant outpouring of consumer discontent about the modified logo that the business scrapped its 2010 modification to return to its iconic blue box logo (Fredrix, 2010). In fact, the Chief Executive who authorized the change swiftly resigned from the company allegedly due to the failed repositioning effort (Wahba &amp. Sage, 2011). Gap learned a significant lesson that its legitimate marketing problem was not associated with its corporate image, as consumers had built attachments and loyalties to the blue box logo. The problem was inefficient promotional strategy that could not outperform rival companies in the U.S. and Europe. From the consumer perspective, repurchase intentions are based on stereotypes and physical appearances when interpreting marketing communications from a retailer (Schiffman &amp. Kanuk, 2010).

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Hi, need to submit a 2000 words essay on the topic Incomplete research project.

The visitors in turn will be happy to pay a reasonable amount in return for the services. That’s how the hospitality industry functions. With the emergence of big hotel chains hospitality came into being as an industry in itself. This study is an effort to analyse how The Goodwood Park Hotel has been able to take advantage of the globalisation and increasing economic activities.

In the earlier times, travel to far off places used to take months to years, and it required grit and determination on the part of the adventurers to explore the other part of the world, and if they could live longer enough to go back to their native land, they would narrate the wonderful place that they could see, which in turn would encourage others around to go and see those places. Till the time Wright brothers presented the world with a flying machine, most of such travels used to take place with the help of ships, on foot, on camelback or on horseback. During those times people used to undertake travel as a part of trade and business and the business partner used to take care of the visitors. But gradually, the task of business partner was made easier by the hospitality industry, and such visits started gaining enough momentum after the aeroplanes were pressed into service. The hotel industry prospered with the increasing economic exchanges and cooperation in trades and services.

Hospitality and tourism literally means carrying out the business activity by taking good care of our guests, with the help of facilities like comfortable stay, quality services, hygienic meals, better communication, transportation etc. Hospitality is all pervasive and has become central to the billion dollar industry and an upsurge in global economic activities. This study is being carried out with an aim of taking a realistic look at how the hospitality

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Hi, need to submit a 2000 words essay on the topic In the light of the fee structure of 2012, evaluate & analyze the current advertising strategies & plan of the University of Huddersfield in relation to the recruitment of prospective undergraduate students. Identify any possible future objectives & strat.

ve of competition among educational institutions especially the private institutions to promote themselves among the students which includes both domestic as well as international students.

Academic institutions apart from serving as learning centres are also emerging as a major contributor to the economy of nations. A research report states that the education sector in UK provides employment options to approximately 345,000 individuals and generated approximately 34.8 billion pounds of output in UK alone (Go, 2004, p.19). The present study would focus on the education industry with a special focus on Huddersfield University. The study would encompass an analysis of the different courses as well as the marketing and advertising strategies which would be discussed in the sections to be followed.

The roots of Huddersfield University could be traced back to the year 1825 with the establishment of Huddersfield Scientific and Mechanic Institute. In the year 1884 the university undertook a series of mergers and renamed itself as the Huddersfield Technical College in the year 1896. The institution had a humble beginning with only basic courses and is presently offering quality education for a vast array of subjects ranging from engineering and technology to arts, drama and music. Presently the university has student strength of approximately 24,000 students representing as many as 130 different nations from diverse cultural background who live together in common harmony. The total annual turnover of the university has been stated at a value of approximately 120 million pounds. The university is known to contribute approximately 300 million pounds directly or indirectly towards the economy of the region and also providing employment to a large number of people apart from the benefits of research carried out in the campus. The university has opened up two new campuses apart from its existing location at Oldham and Barnsley so as to cater to the demands for quality

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Hi, need to submit a 2000 words essay on the topic HR5053.

The daily routines are elaborated along with the issues that the employees face upon daily basis. The company’s temperament regarding the position of its employees in the company and how it treats them are explained where the culture of issues relating to the management of employees are discussed as well. Detailed analysis of the key issues highlighted in the videos is explained in the context of relevant theories and theoretical perspectives so as to determine the issues in detail and in depth.

The company is constantly in operation twenty-four hours a day and seven days a week so as to provide the product to its company. Obviously the teams work in shifts and have different routines. The company works hard for the providing the users of its products with a continuing improved interface so as to attract the potential users and existing stakeholders. The pressure upon the employees is intense so as to continue with the development and research regarding the perception of the users (Matthew, 2008). The interfaces designed are to facilitate the user in various manners where the access and easy operation along with the management of the parts of the product is aimed. The employees of the company are extremely focused upon improving the user interface technique and are continuously in discussion for the issue.

The pressure of taking account of the information as quickly as it is generated and to deliver it to the relevant department is crucial. The response of the users is to be studied by the employees, which is a complete job in the company and shall be highlighted in sense where the analysis of the respond towards various parts and facilities in the product of the company can be analyzed. The product of the company is the social platform that it provides through which people interact. The users of Facebook are spread worldwide and the employees of the company are required to focus upon their interaction

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Hi, need to submit a 2000 words essay on the topic How important was nationalism as a cause of the collapse of communism in Eastern Europe.

In this paper, the term nationalism is used in the meaning of political doctrine and ideology which is justified by a goal to make a certain nation succeed in pursuing its interests. In this context, a nation is understood as “a political, ethnic, territorial, cultural, or religious group united by a common economy, mass culture, common legal rights and duties, and a belief system that emphasizes either shared history and genealogy or other common myths distinguishing this group from others” (Smith, 1991: 14). Molchanov (2000: 264) observes that nationalism today is a product of modernization as well as mass education. It is also a product of the elites’ conscious manipulation of country’s masses. Nationalism is based on national feeling, i.e. a feeling of belonging to a community which is culturally distinct and goes beyond people’s circles of important others, covers the barriers of statuses and classes, and on a legitimate basis commands its members’ loyalty. In this respect, a national community is perceived as an imagined community with its contours being reconstructed during the process of national mobilization (Molchanov, 2000: 263). As for the national elite, it serves a mobilizing agent in this process. Its parochial interests get the status of national interests and become values for which all compatriots fight. Typically, the elite is made up of well-educated classes “from the indigenous nationality and local administrators” who have become dissatisfied with current social standing (Molchanov, 2000: 264).

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