Hi, need to submit a 18250 words essay on the topic I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu.

While the excess baggage market may be a smaller percent of this overall figure it is expected to grow with the growth in travel for business and education that is steadily increasing over the years. According to the estimates by the WBS management, the Netherlands market is estimated at 25,00,000 Euros at the moment. (personal communication, 2011)

The excess baggage market was not much influenced by the economic downtrend of 2008-2009 owing to the continuous movement of people for business and work related activities or for travel and pleasure. WBS is therefore in a position what would be called a ‘Dog ‘ on the BCG matrix .

The main problem is therefore to find out the reason for this position, and to make suggestions to the company for appropriate changes. For this, the current research is focused on conducting a SWOT analysis .

The research used various Frameworks of analysis in order to generate information about the external and the internal environment of WBS so that its weakness and strengths, opportunities and threats could be assessed. This is done in order to understand what are the reasons for the decline in sales in a growing market.

1. Decreasing Market share due to powerful competitors (who have better technology, more qualified professionals, large number of employees and large logistic network and better costs for the customers)

The SWOT analysis indicated that there was a need for WBS to make changes in its internal environment as well as to develop a strategic marketing plan. An objective of increasing the market share by 5 % per year was found to be suitable and practical. The 5% per year increase in market share equals to 1,25,000 Euros in terms of revenues for WBS as the market is assessed at 25,00,000 Euro.(personal communications, 2011). Currently, WBS has a the market share of 20% of the

 

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Hi, need to submit a 2000 words essay on the topic Concider the ways in which the legacy of William Beveridge remains in shaping our ideas of welfare.

Under the circumstances of a war ravaged continent, Britain was faced with disturbing social challenges that needed urgent consideration, with political incapacitation through heavy spending at the war that made national policy a weary agenda for both the government and public. In light of the main theme captured in the Report, welfare state became the centre piece for the appropriate revolution that would make the society at pace with social justice and recognition (Jones and Lowe, 2002). Ostensibly, welfare state in Britain as suggested by the Report would be improved if focus was devoted to equitable opportunities, women welfare, migrant workers and tackling the five giants. This discourse enumerates the contributions of these findings in revolutionising the global welfare system on whose improvement since then is a reflection of the recommendations of the Beveridge Report.

Lord William Beveridge was assigned the task to compile the state of social welfare that appeared to be faced with many questions despite the level of civilisation at Britain whose expectation would have supported a better performance (William Beveridge Foundation, 2011). While the assignment and delivery happened in 1942, the effective law guiding the affairs of social welfare was a 1601 legislation known as Elizabethan Poor Law Act. A civilisation experiencing dramatic changes in the social front as Britain during the close to three and a half centuries duration of time must have responded with an appropriate interest to cater for welfare needs (Lavalette and Pratt, 2002). Perhaps this reflected how the policy and governance regarding welfare in Britain was out of touch with the remarkable transformation that the society had experienced since the effective date of the law. Support for the poor as a national policy was by far being carried out by an out-dated framework

 

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Hi, need to submit a 2000 words essay on the topic Estrogen Signaling.

Estrogen is one of the important sex hormones. It has definite physiological roles, the most important of which are sexual and reproductive functions. Other biological roles include involvement in various functions attributing to the cardiovascular, immune, central nervous system and musculoskeletal systems (Gustafsson, 2003. cited in Heldring, 2007: 906). The body produces many estrogen types, the most potent of which is 12- beta estradiol or E2. E2, along with its 2 metabolites estriol and estrone exerts various biophysiological effects in the body (Heldring, 2007). These effects are mediated through binding of the molecules of estrogen to specific estrogen receptors. Currently, 2 specific estrogen receptors have been identified and they are ER-alpha and ER-beta. These receptors belong to class-1 nuclear receptors (Petterson and Gustafsson, 2001. cited in Heldring, 2007: 907). Binding of the ligands to these receptors induces certain conformation changes in the receptor which in turn leads to a series of changes in the receptors and ultimately ends in the preinitiation complex. The changes which occur in the receptors are migration of ER from cytosol to nucleus, dimerisation of the receptor molecules, binding and interactions between dimerised receptor protein and specific sequences of DNA, recruitment of various coregulator proteins concerned with the biological action and also recruitment of various transcription factors (Paech, Webb, Kuiper, et al,1997. cited in Heldring, 2007: 908).

 

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Hi, need to submit a 2000 words essay on the topic Entrepreneurship.

A number of studies have been carried out in order to explore the process of internationalization among SMEs and the importance and benefits of such moves. These studies have clearly depicted the internationalization phenomenon. However the performance implications of the phenomenon remain under explored. The reason why the performance remains underexplored is owing to the several motivations and goals that drive business owners towards internalization. Since each entrepreneur has his or her own goal for going international, it is not easy to study the performance of such SMEs in the foreign market (Carrier, 2004). Despite the fact that there are multiple motivations that drives businesses towards internationalization there are two main goals that are known to play an active role towards this practice. The two common motivations are achieving firm growth and improving the profitability of the business (Wolff & Timothy, 2000) states that firm growth remains the most important motivation towards internationalization. Two avenues have been widely used in the internationalization of a firm. These two avenues are exporting and foreign direct investment (Beamish, 2000). This paper explores the growth of firm through internationalization. To make this possible, the treatise relies on literature from journals that talk about the various avenues of internationalization, the motivation towards internalization and the implications and results of internalization in the various businesses and firms that go into it.

This paper relies on scholarly journals and articles that explore the topic of internalization and business growth. A total of 20 academic journals that explore business growth through internationalization are used in this paper. In selecting the academic journals that are used in the paper, a Meta-analysis of the various business journals on the topic of discussion

 

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Hi, need to submit a 2000 words essay on the topic Entrepreneurs at Twitter.

nalysts started arguing that the company lacks a sustainable future and many were of the opinion that Twitter does not have an efficient marketing strategy. This report has aimed analysing Twitter’s past and present records to map out its journey. Subsequently, its marketing strategy – which is largely undefined – has been evaluated and the future strategies have been recommended. The capability of Twitter to earn profits has also been touched upon while analysing how the company may capitalise on its popularity. Finally, an action plan has been recommended.

The current topic necessitates an analysis of the business case of the popular microblogging service called Twitter. Headquartered in San Francisco, the organisation had commenced it business in 2006. It had an almost instantaneous success because of the fact that it shares numerous characteristics with most of the commonly used communication tools such as “email, IM, texting, blogging, RSS, social networks and so forth” (O’Reilly & Milstein, 2009, p.7). However, the uniqueness of this service lies in the fact that messages that are sent and received on it “are no more than 140 characters, or about the length of a news headline” (O’Reilly & Milstein, 2009, p.7), and hence, they can be easily read as well as written. Owing to the speed at which information is shared through it, it has been argued that companies must be present on Twitter as it is an invaluable platform that helps in bootstrapping marketing activities. On a more precise note, with Twitter, companies (especially start-ups and SMEs) “can help their search engine rankings and website traffic” (Thomases, 2010, p.90). In the light of the immense business potential that Twitter is capable to offer, this case analysis will aim at evaluating its current situation and part record. Simultaneously, attempts will be made to comprehend the marketing strategy of Twitter in order to recommend future strategies. In addition to these,

 

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