Hi, I need help with essay on Write a 1200 word case study considering the strategic position of the product line of an international firm. Select the firm from among the ten largest firms by annual sales from any country as listed on either the Thompson One or Orbis databases. This m. Paper must be at least 1250 words. Please, no plagiarized work!

The final part is to position the product or product line in the market. These steps form the STP process (segmenting, targeting, positioning process) (DuBrin 2008). In this document, the strategic positioning methods used by Coca-Cola Company on its product line in the international markets are focused. It analyzes how the company has faced out competitors to maintain favor from customers.

Coca-Cola Company is a soft drink and beverages manufacturing company with the main office based in America and have spread all over the world. It also retails and markets their product in more than 200 countries globally. Its main product, “Coca-Cola” was invented in 1886 by John Smith Pemberton who was a pharmacist. The company sells over 500 brands, over 1.7 billion servings per day. It has franchised globally since1889 where it used to produce syrup and selling it to other companies. It has an anchor bottler in North America. It acquired a number of companies to minimize competition and reach its current state, almost a monopoly. This document discusses the different methods used by Coca-Cola to create and maintain its market.

Strategic positioning has been successful to Coca-Cola Company in that it has enjoyed so much market share and preference and loyalty from its customers. It has achieved its positioning internationally through seven different ways.

Coca-Cola has kept their products distinctively different from their competitors. They have different products within the product line, with different fruit flavors which seem to have curbed other competitors who try to establish themselves on the fields Coca-Cola has already dominated. The soft drink has also been associated with great events worldwide, Coca-Cola sponsoring the events. This shows that the product can match well with the situations people are undergoing.

The company’s introduction of different flavored product line ensures customers can enjoy a wider variety of the products they offer.

 

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Hi, I need help with essay on Wreiter choice. Paper must be at least 500 words. Please, no plagiarized work!

What could be driving these consumerism tendencies? One apparent thing is the taste!

The impulse buying nature of humans is not anything new in the current society. There is a ceaseless urge to buy goods regardless of the presence or absence of money. People tend to spend money on goods such as cars and flavours, the latter the leading in consumption rate. Compulsive buying has seen our stores stocked, credit card debts amounting and a remarkably depreciated health. One could then pose such question as to what the impact of materialism and consumerism bears on the American psyche. From a psychological point of view, the urge to acquire more goods or wealth is a perfect case of discontent. Prompts arguments as if, when one is rich then the money does not make them any comfortable. Leaving the weak discrediting the materialistic aspect of life, dismissing its importance altogether (Schlosser, 561).

Consumerism is likened to a culture in that many a people have adopted it as the only practice they ever experienced throughout their lives and which they cannot part with given their relationship since the origin and its entirety. Notably, consumerism has created voids in people’s lives, rendering some emptiness within them subconsciously. The advent of McDonaldization and Americanization is a factor that has come into play in shaping the consumer behaviour of the US citizens. The McDonalds, with their influence across continents, have rocked the world with its myriad flavours. It has been demonstrated that 90 per cent of the money by Americans is spent on food alone.

In “Why McDonald’s fries taste so good”, Schlosser notes that flavour is a critical component if one needed to realise large sale turnover. He adds that colour matters a lot as those that are brightly illuminated are tastier compared to the bland- looking foods. It not only applies to taste but also appealing factor among the eyes of the customer (Schlosser,

 

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Hi, I need help with essay on World Oceans. Paper must be at least 1250 words. Please, no plagiarized work!

This happened to be the first major journey for the ship, Endurance. The review on this book would give the details of the story and critically analyze the circumstances that led the voyage to become a failure.

As the story reflects, Ernest Shackleton had started his voyage with plans to cross the Antarctica and reach the South Pole. Accordingly supplies were carried by the crew members. Once they would reach the South Pole, their plan was to make a trip to another side of the continent along with the required supplies the ship carried. However, their plans eventually failed since the ship got stuck in ice packs that hindered their journey and made their survival uncertain. Stuck by the circumstances, they remained on the ship for several months with hopes that the ice would melt and they would be able to continue with their journey. However, the ice did not seem to melt nor make ways for continuation of their journey. The leader decided to wait with normal responsibilities being performed by the members to avoid boredom. Shackleton had plans to use the summer months to continue with their journey but before they could make further plans, the ice placed crack in the ship. Gradually the ice floes were covering the ship from all sides and the pressures created on the vessel was not tolerable leading Shackleton to decide to abandon the ship along with his crew members.

The actual struggle for Shackleton and his members began from this point of time when they had to save their lives and reach their homes safely. The members followed their leader and hoped to reach Paulet Island where they expected to get rations. However, the melting and heavy snow made the marching difficult for the members. It was then decided to set up camps on ice floe naming it as Ocean Camp. While they were living a tremendous difficult life in the midst of ice, the Endurance gradually sank in the ocean. Their lives were

 

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Hi, I need help with essay on World History from 1800. Paper must be at least 1000 words. Please, no plagiarized work!

As a result, the Indian public was seeking to oust the British from the country as early as possible.

2. At the time, the Indian National Congress, though still restricted to the elites of society, had already achieved widespread success and popularity as a forum for voicing dissent against the British government.

3. It was also in the same year that the “Surat Split” took place. The Surat Split i.e. the official rift between the Moderates and the Radicals was a culmination of a long history of differences in ideologies. The Moderates, who believed that the British government essentially worked for the welfare of the Indians, preferred Constitutional methods or passive resistance to show their disapproval. The Radicals or Extremists, on the other hand, wanted the British government to leave immediately and hand over the governing of the nation to the Indians. They practised what is now termed as militant nationalism. Differences in opinions and clashes finally led to the official breaking up of the Congress in 1907, into two distinct groups.

4. In 1906, the Liberal Party of Britain came to power. This gave a major impetus to the Indian National Movements, as the Liberals were sympathetic to the grievances of the Indians. They introduced major reforms, such as the “Morley-Minto Reforms” which encouraged nationalist leaders of that time.

The speech reflects the popular sentiments of the Indians at the time. The term “alien government” clearly spells out that the British reign in India was now considered as something foreign and unwanted, as opposed to the previous notion of the “benign British influence.” The invaders who had come to India before, such as the Aryans or the Mughals, established their empires which were largely marked by prosperity and peace. There were huge developments in Trade

 

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Hi, I need help with essay on Working with Communites. Paper must be at least 1250 words. Please, no plagiarized work!

Partnerships involve sectors, agencies, technical advisers, and practitioners, working to achieve agreed upon goals. Those partnerships that bring in expertise from outside the community are external or vertical partnerships. There are three stages:

St. Johns held a one day workshop. The workshop brought approximately sixty community members together. They included local residents, retired professionals and representatives from various non-government and government agencies associated with health education, social welfare, recreation and youth serves.

I dont think you ever arrived. How good a listener can you be? How patient can you be? How compassionate? Its like asking a golfer, how good a golfer can you be? How good can a musician be? Would anyone striving for excellence say, “Im finally at the end of my learning. Im as good at this as I can possibly be.” No, they achieve higher levels of excellence by continually striving to improve. Still, I recognize that in certain situations a leader can achieve a level of efficiency and cohesiveness with their organization. but these instances should be only goals, not end points.

This principle also holds true for managers. If you want effective leadership skills and personal strengths, you never stop improving. One reason is that there are infinite people skills and infinite types of personal strengths. No one can be strong in all of them. Mastery is a continuous lifelong journey.

The journey begins when youre in charge of your first group. You realize that getting the best work from people isnt easy. You make mistakes. But it’s necessary to recognize that mistakes are one of the best ways to learn. Learn from each experience, learn from your feedback, and learn from the coaching you get from more experienced managers and mentors. The learning happens when you actually try something different.

Self-awareness is a major factor. Listen to feedback. Take an honest look at yourself, and youll know what you should

 

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