Hi, I need help with essay on The brand perception impact of advertising for Starbucks Company. Paper must be at least 3250 words. Please, no plagiarized work!

This essay “The brand perception impact of advertising for Starbucks Company” analyze Starbucks’s brand personality. Brand perѕonality iѕ an attractive and appealing concept in the marketing of today. Aaker deѕcribed it aѕ one of the core dimenѕionѕ of the brand identity and perhapѕ aѕ the cloѕeѕt variable to the conѕumerѕ’ deciѕion making proceѕѕ on buying. The perѕonality idea reѕpondѕ to the tendency in contemporary ѕociety to value perѕonal relationѕhipѕ. It alѕo referѕ to the idea that relationѕhipѕ are important in ѕocial life. In termѕ of Maѕlow’ѕ hierarchy of needѕ, it trieѕ to lift productѕ to higher levelѕ of need ѕatiѕfaction, like belongingneѕѕ, love and eѕteem. Brand perѕonalitieѕ are created in different wayѕ and with different toolѕ. The creation alwayѕ involveѕ active communicationѕ on the ѕide of the firm: the perѕonality haѕ to be diѕѕeminated to be alive. Brand equity reѕearch iѕ an attempt to put a value on the ѕtrength of a brand in the market, in the ѕame way that the ѕhareѕ/ѕtockѕ put a value on the ѕtrength of the corporation in the eyeѕ of the inveѕtorѕ. Indeed, brand equity reѕearch haѕ ѕhown that the two are related – the growth in brand equity correlateѕ with the growth in ѕtock valueѕ, and alѕo ѕaleѕ, profitѕ, price premiumѕ and employee ѕatiѕfaction. The brand equity reѕearch haѕ two elementѕ: brand profiling – where your brand and itѕ competitorѕ are profiled againѕt a ѕet of indicatorѕ and attributeѕ. The indicatorѕ are uѕually fixed within the model, but attributeѕ may be ѕpecific to the brand or itѕ category.

 

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Hi, I need help with essay on The core challenges of managing diversity in the workplace today. Paper must be at least 2000 words. Please, no plagiarized work!

Thus, it is important to consider the behavioral aspects of human resources. As important factor that determines their behavior is their backgrounds, which are unique in several ways. Such uniqueness differentiates one from other. and hence the entire workforce becomes diverse in several respects.

This essay addresses the issues arising from managing diverse workforce. To place the essay in a perspective, the following section explores the diverse characteristics of workforce. This essay would subsequently explore how best this diverse workforce could be managed.

There are several ways of defining diversity of labor force. In a simplest form, the diversity can be associated with the uniqueness of labor force – as every individual tends to exhibit behavior that is unique to the individual concerned. Ferris, Frink and Galang define diversity as, “.. any attribute that humans are likely to use to tell themselves, ‘that person is different from me” (Ferris, Frink and Galang, 1993, p. 42). In this case, individuals are taken as unit of analysis. Considering the number of labors employed by any organization, it is near impossible to address workforce by taking individuals as a category. This requires some aggregation, and the criteria adopted should reflect the diversity.

While the individual differences are important, these authors go on to suggest that the larger factors such as race, sex, age, values, and cultural norms should be taken into account while understanding the diversity of workforce. Thus, Westerns workers become one category. whereas Asian workers become another category. Within Western society, the English workers are different from that of German and French Workers. Thus diversity of workforce can be understood in different ways depending upon the context and the analytical purpose.

Within America, there is lots of diversity of workforce due to

 

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Hi, I need help with essay on The corporation. Paper must be at least 750 words. Please, no plagiarized work!

ation is its failure to take responsibility for problems it causes, while leaving others to bear the burden of their harmful effect (The Corporation). Economically, corporations are powerful and externalizing machines, while, anthropologically, this is a boundary issue between the state, the market, and the firm. The film offers various ways in which corporations cause harm, including to workers, human health, animals, and the biosphere. It also identifies penalties applied for legislation breaches as simply business costs for the corporation (The Corporation).

The Corporation is exhaustively researched and covers weighty issues. However, the film also takes a hostile and skeptical viewpoint of corporations, which can be seen in the largely one-sided interviews and investigations regarding the origin and operations of corporations. In fact, the title of the book the film is adapted from, The Corporation: the Pathological Pursuit of Profit and Power (The Corporation), reveals the theme and agenda of the film. With regards to whether the film is too biased against corporations, it can be said that it covers one aspect of corporations exhaustively. It is true that corporations defraud and steal from their stockholders, pollute the environment, callously take advantage of cheap labor abroad, fire workers at will, corrupt political establishments, and devote their operations purely to the pursuit of profit (The Corporation). However, corporations have also improved the standard of living for Americans, generated scientific and medical advances, and employed millions of Americans. These aspects are absent in the film’s narrative. Therefore, this film can be said to be partisan as it has a perspective that it wants the audience to accept, selectively choosing the type and nature of information that it presents. As can be seen from the chart below, corporations have created the most jobs in the United States in the past.

The last thirty years have witnessed an

 

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Hi, I need help with essay on The Contributions of Migrant Workers in the Hotel Industry in London. Paper must be at least 1250 words. Please, no plagiarized work!

Concerning the United Kingdom, the immense contribution of migrants has facilitated the performance of the hotel industry in London because they demand low wages, salary packages and fewer facilities than the native born-born workers. For that reason, the operating costs of running the hotel business have been low due to low costs associated with payroll. These cheap salary packages are often due to migrants receiving insufficient information regarding the rules and regulations governing the international labor market and their rights as employees (Alberti, Holgate & Turner 2014). Consequently, the migrant workers have no idea of the fact that minimum wage policies exist. One of the determining factors of the minimum wage in the United Kingdom is the age group. The wage rates are calculated on the basis of the number of hours spent at work. For instance, the current wage rate per hour of an employee whose age is 21 years and above is £ 6.50. In addition, the migrant workers might lack the information about the existence of health and safety regulations that impose various limitations on the working condition. Therefore, the level of wage set for them by their employees is just what their employers wish for them to earn. The hotel industry exploits the opportunity created by lack of sufficient information in a bid to reduce the expenses, thus increase the profitability level. (Janta et al. 2012).

Migrant workers continually play a noteworthy and significant role in the Hotel industry across the globe. The internal movements of labor that occur within nations will be of equivalent volumes and, in a few countries, more noteworthy and essential in meeting the needs of the Hotel Industry (Shen & Huang 2012). The migrant workers are a vital source of government revenue. The tax on their wages makes a substantial contribution to the global government incomes.

 

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Hi, I need help with essay on The Condition of Twenty-First Century Societies. Paper must be at least 1250 words. Please, no plagiarized work!

There is a certain kind of instability that law would display as a social institution in the twenty-first century. Apart from this, there would also be a certain privileging of diplomatic ties between nations. This would lead to a situation of anarchy within the society that one is a part of.&nbsp.&nbsp.

Many have argued that law is not a viable mode of controlling society in the event of societies being controlled by pragmatic forces rather than the law. Diplomatic ties and the maintenance of economic structures can then be looked upon as the reasons as to why the law is adhered to in the society of the twenty-first century. In cases where the law does not facilitate this, it may be flouted with the consent of the very people and institutions which had created them. This flexibility in the operation of the law is a phenomenon that is expected to continue in the twenty-first century. The possibilities of chaos thus remain even in the twenty-first century that shows no signs of effecting a change in this regard. This has implications for the way one views social institutions and their methods of functioning. This also implies a change in the conventional notions of what constitutes a civilization and civilizational ethos. By the time of the end of the cold war itself, “it was clear that law could not constrain the external behavior of nations in any serious way. only the use of force was respected. If realists were correct that states were rational, unitary actors concerned with their own survival, then they would be loath to enter into agreements that in any way constrained their ability to act.” (Raffo et al. 2007, 5). Here, what is important is the primacy of politics in shaping the way the world is.&nbsp.&nbsp.

 

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