Hi, I need help with essay on Evaluation of frontline the merchants of cool. Paper must be at least 1000 words. Please, no plagiarized work!

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However, marketing is admittedly not that simple or easy, as consumers are quite fickle. They can change their minds readily, by following trends and whatever is considered as “cool.” Marketeers and advertising professionals can focus their efforts only on a particular sector or segment of the population, to achieve maximum effect. One can direct all marketing and advertising on middle-aged individuals, for example, for these are the people who are at the peak of their earning capabilities, at the prime of their careers. Or one can focus on youths which is also fast becoming a significant sector because of its huge spending power. Teenagers are the hottest consumer demographic today, at 33 million strong with a buying power of about $100 billion by themselves alone, and by influencing parents, can still command another $50 billion to spend. I will argue in this paper that the comparison made by media critic and professor Robert McChesney likening this population segment as a massive empire to be colonized, an intellectual equivalent to Africa, is not very accurate. Discussion Teenagers as a separate demographic segment came into prominence only recently as family incomes rose during the last few decades. Teens today have more pocket money when compared to earlier generations due to this rising affluence brought by a good economy and a continued globalization in teen culture has a marked influence on how this sector came to the attention of professional marketeers. Teen lifestyle became a distinct marketing category that deserves all the attention from marketing and advertising professionals because teenagers’ big spending power on consumer items is a crucial factor when selling items like CDs, films, television programs, clothing, jewelry, shoes, books, music, sports, and many other items. In a certain but limited sense, this is probably what Prof. McChesney referred to as a moral equivalent of the vastness of the African continent at the turn of the previous century, when it was ripe for the taking and exploitation. The teen demographic sector provides a vast opportunity for the purveyors of youth culture, food, fashion, fun, beauty products, activities, etc. because of their huge spending power in absolute dollar terms. Teenagers in a way had become a legitimate sector as part of an American consumer polity (Lee &amp. Zhou 102). However, the comparison of this teen demographic sector to the African continent is not very appropriate, as it is a bit of an exaggeration because of one key difference. In the time of British colonialism and imperialism, the colonized peoples of Africa were in no way able to offer some form of resistance. It was largely a one-way relationship, in which the British held all the cards, so to speak, with the African peoples in a very weak position in the relationship of colonial power and colonized people. The colonial encounter in Africa was that of inequality, the British from a position of strength and the Africans in a weak position (Asad 16) but this is clearly not the case when it comes to the teens in terms of marketing.

 

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Hi, I need help with essay on Evaluation of advertisement campaign. Paper must be at least 1000 words. Please, no plagiarized work!

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Interestingly, the overall mobile phone market is growing at a faster pace than predicted, which signifies the immense potentiality of the industry. So the big question revolves around this mammoth progress and whether it is triggered by product innovation only or any other factors that had led to this colossal growth and development of the industry (Campbell, 2009). On deeper analysis, it has been observed that the role of advertisement is paramount in the development. One of the key trends of this industry is that companies invest large sums of money to create awareness about their products and services and these investments pay off to a great extent (Clifton, 2012). The market size of this industry is so large that almost every player has space for themselves. However, a company with better advertisement strategy and campaign experiences greater success. Thus, the impact of advertisement on the growth of mobile phone industry is clearly visible (Adler, 2010). In this report, the impact of advertisement on the growth and development of a product will be addressed. However, the study will not be accomplished in the usual way like, industry analysis, which identifies the way or the extent to which advertising plays an effective role. Rather the study will select an advertising campaign of a company belonging to the mobile phone industry. In this context, the advertising campaign by Samsung will be chosen and the same will be evaluated. Campaign Strategy/ Rationale Advertising is a necessary activity to all businesses for the sole purpose of generating awareness about the products and services and at the same time, influencing the target customers to buy the product. It is impossible to sell a product without letting the customers know about it (Aarika-Stenroos and Sandberg, 2012). Thus, advertising is dubbed as a tool that helps to draw attention of the consumers towards the products or services of the company. Advertisement campaigns can be carried out through various mediums such as, television, radio, social media or any other traditional forms. Usually, a company targets several groups of customer on the bases of the product characteristics and consumer requirements and as a result of that, the company makes use of more than one channel so as to ensure that the messages of the company reach every target audience. Several scholars have even emphasized on the fact that advertising campaigns are the means that help a company to sustain in the marketplace (Alle, 2000. Amit and Zott, 2001). Furthermore, echoing the same statement, another set of industry experts and academicians have pointed out that advertising campaigns along with product promotion also greatly helps in understanding the requirements of the consumers as well as the sort of prices that the customers are willing to pay for the ownership of a particular product. Advertisement campaigns also play indispensable roles in updating the consumers about the new developments and product launches (Ballon, 2007). Hence, it creates customer loyalty that in turn brings sustainable competitive advantage for the firm. However, one of the key aspects of companies, undertaking advertisement campaigns, is that each campaign has a particular rationale i.e.

 

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Hi, I need help with essay on Evaluation of a Recent Entrepreneurial Venture: Yo Shushi. Paper must be at least 2500 words. Please, no plagiarized work!

Globalization has affected people’s lifestyles and their food habits. People have become more open to different cultural diversity and they have also started to taste the foods of different origin and culture. In the UK, the Japanese based food items are being very popular and entrepreneurs have found business opportunities due to the growing interest of Japanese foods in the UK.

Yo-Sushi is a UK-based restaurant chain and it is being very popular for its Japanese fast food items especially for sushi. Simon Woodroffe, the founder of Yo-Sushi, was able to identify the increasing demand of Japanese foods in the UK during mid of the 1990s and hence, he opened the first restaurant of Yo-Sushi in 1997. Sushi is a famous Japanese dish made of vinegared rice with sea-foods. The Sushi bars are famous in Japan as ‘kaiten’ that offer food to consumers through a conveyor belt and Yo-Sushi follows this concept of business in the UK and other global markets. Gradually, this business concept became very famous among the UK consumers, and by the end of 1998, Yo-Sushi trademark was registered. Woodroffe realized the growing demand of his new business idea in the UK and he opened the first restaurant of Yo-Sushi in 1999 (Intellectual Property Office-a, 2006). Soon, Yo-Sushi became a big brand in the UK as many people started queued around the Yo-Sushi restaurants for experiencing the traditional Japanese taste. It has experienced a very rapid expansion and achieved an upper hand position in the market for Japanese food. For further business expansion, the organization inspired other supermarkets and food retailers to stock and sell packaged sushi offered by Yo-Sushi (Yo-Sushi-a, 2011).

Yo-Sushi offers value-added services to its consumers, and considering the requirements of consumers, its services include dine-in takeaway and delivery.&nbsp.

 

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Hi, I need help with essay on Evaluating Cost Variances. Paper must be at least 250 words. Please, no plagiarized work!

an ideal plan difference for incomes will be examined to figure out if it was the aftereffect of higher than arranged offering costs, more noteworthy amounts, or an excellent blend of things sold. In addition, a good plan fluctuation for costs will be dissected to distinguish the reason for the lower costs.

An unfavorable fluctuation is experienced when an association is contrasting its genuine results with a financial plan or standard. The difference can apply to either incomes or costs, and is characterized as adverse income fluctuation. At the point when the measure of actual income is short of what the standard or planned sum. In this manner, genuine incomes of $400,000 versus a funding of $450,000 equivalents an unfavorable income change of $50,000.

Unfavorable cost fluctuation. At the point when the measure of genuine cost is more prominent than the standard or planned sum. In this manner, actual costs of $250,000 versus a funding of $200,000 equivalents an unfavorable cost change of $50,000. Overall, the plan of an unfavorable difference is to highlight a potential problem, which is then remedied. Honestly, the idea does not work that well. The issue is that there is just an adverse fluctuation in connection to a standard or planned amount and that benchmark sum may be unthinkable or in any event exceptionally hard to achieve. On the off chance that an unfavorable difference surpasses the base, then it is accounted for to supervisors, who then make a move to rectify whatever the underlying issue may be.

At the point when the real cost is brought about is more than the standard expense, there is fluctuation is known adverse or antagonistic change. Unfavorable fluctuation alludes to deviation to the loss of

 

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