This assignment should be written as a formal business memo to your instructor and cover all of the below criteria. (There is a Memo Writing Tutorial in Chapter 21 of our textbook.) The text of your memo should be a minimum of 200 polished, edited words.

Feel free to use memo template for this and other assignments.

• Review Chapter 1 of our textbook, focusing specifically on two sections: “Characteristics of Workplace Writing” and “Six Reader-Centered Strategies You Can Begin Using Now.”
• Then, review Ivy Tech’s homepageLinks to an external site. and the homepage of any other American two- or four-year college or university of your choice.
• Referring to the information you read about in the textbook, compare the strategies used to make the sites useful and persuasive, and note ways their usefulness or persuasiveness might be increased. Refer to specific terminology discussed in the textbook.
• Finally — to conclude your memo — having compared both websites, discuss which one is stronger and give a detailed, reasoned analysis for your assertion.

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Rhetoric is the term for “the art of persuasion.” It is one of the oldest fields of study (it can be traced all the way back to ancient Egypt), but its best-known scholars were the ancient Greeks, who saw the art of speaking as imperative for democracy and civilized society.

One of those Greek scholars, Aristotle, developed the three artistic proofs, ethos, pathos, and logos. You can read more about those here: Aristotle’s Artistic Proofs (Links to an external site.)

Our textbook uses the terms credibility (ethos), emotion (pathos), and logic (logos) instead of the Greek names, but the definitions are the same—each represents a way to persuade listeners of your message. The powerpoint examples also include mythos, or appeals to shared stories or culture.

Find a persuasive message online (not one of the examples in the powerpoint). This can be an advertisement, a press release, a speech, etc. Include the link in your response. Explain which proof(s) you think the persuasive message is using and why they are effective.

Your response should be 1-2 paragraphs, about 100-200 words total.

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Where can you find evidence to inform your thoughts and scholarly writing? Throughout your degree program, you will use research literature to explore ideas, guide your thinking, and gain new insights. As you search the research literature, it is important to use resources that are peer-reviewed and from scholarly journals. You may already have some favorite online resources and databases that you use or have found useful in the past. For this Discussion, you explore databases available through the Walden Library.

To Prepare:

• Review the information presented in the Resources for using the Walden Library, searching the databases, and evaluating online resources.
• Begin searching for a peer-reviewed article that pertains to your practice area and is of particular interest to you.

By Day 3

Post the following:
Using proper APA formatting, cite the peer-reviewed article you selected that pertains to your practice area and is of particular interest to you and identify the database that you used to search for the article. Explain any difficulties you experienced while searching for this article. Would this database be useful to your colleagues? Explain why or why not. Would you recommend this database? Explain why or why not

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For Idea Day, each student must come up with an idea for a product or service that is not currently in the marketplace.

1. The Idea has to be original and feasible (a transporter from Star Trek or an invisibility inducing cologne or perfume are not currently feasible) … do a modicum of research to verify the product/service does not exist. State how you came up with the idea.

2. Write a minimum 800 word paper which is equivalent to about 2 pages of double spaced type written material.

3. Describe the product/service in some amount of detail. You can discuss only the product/service if you chose or any combination of the following in the paper: potential distribution methods, price and pricing strategies, promotional strategies, or any of the environmental factors that may affect the product/service such as political/legal aspects, social/cultural aspects, technological aspects, competitive aspects, and economic forces.

4. You must have a minimum of two references for the paper and the references must be cited in the paper and listed in a REFERENCES section at the end of the paper. The references and in-text citations must be in APA format.

5. The paper must use good grammar and complete sentences except where appropriate.

Assignment must be submitted in Word.

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