Read Tim Hortons Inc., Case 19, pages C-250 through C-261. You are strongly encouraged to also read the Preparing an Effective Case Analysis on C-4.

For this case analysis, you should prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for

• topic and subtopic headings
• citations
• references

Your case must minimally address the following issues / questions:

1. Perform an internal environment analysis of Tim Hortons Inc. Construct a summary of the company’s strengths and weaknesses. Does the company maintain any perceived competitive advantages?
2. Perform an external environment analysis of the domestic and international restaurant industries. Construct a summary of the company’s opportunities and threats.
3. Conduct a competitive comparison between Tim Hortons and its biggest competitors in Canada and the U.S. What are the strategic implications of this analysis?
4. Using the results of your analysis, assess Tim Hortons’ strategic objectives and five-year strategic plan. Does the analysis reveal any flaws in the company’s direction? Make recommendations to strengthen the company’s strategy and to improve its chances of achieving success.

 

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1 – read the following article about the origins of racism. and to summarize the article’s main points in your words. You must also make a comment on the article. (250-300 words)

2- the men who created the system of plantation slavery in the Americas and who made themselves the ruling class. This assignment asks you to examine an important primary source – the Virginia Slave Codes of 1705 – which became a template for the rest of the nation to follow. This exercise allows you to study closely how that ruling class came to invent racial categories, create the stigmatization of people of African descent, and embed the idea of race into the foundation of American society.

In 1705, the Virginia House of Burgesses, the body controlled by plantation owners that held power in colonial Virginia, enacted a series of new laws defining who could be enslaved and who could not.

Your assignment is to read those Slave Codes and answer the following questions:

1. To you, which were the 5 most significant prohibitions enacted by the plantation owners/House of Burgesses in the 1705 Slave Code, and explain why you picked those 5.

2. What behavior and/or activity were the planter class attempting to control? Be specific.

3. Who all were the codes directed at? Be specific.

4. Why did they pass these laws? (250-300 words)

 

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Develop a plan to conduct a content analysis that explores a research question about the kind of advertising that might be geared toward particular TV programming. An example: “Are manufacturers of men’s products more likely to sponsor violent TV shows than other kinds of sponsors are?”

1) What are the units of analysis in your research question?

2) Determine the sampling method, which would include the TV stations you would watch, the period of the study, the hours of day you would watch, and the number of commercials you would code.

3) Determine a coding strategy: See below for 3a and 3b

3a) What do you need to code for?

3b) How do you conceptualize your independent and dependent variables?

3c) What analytical strategy would you use to report the results of your study?

BASED ON THE EXAMPLE ABOVE –

1 the two things you need to code for are 1) Men’s Products and 2) Violent TV Shows, so in YOUR research question, what would need to be coded?

2) How would you conceptualize men’s products? What about violent TV shows? How would you know that a commercial is for men’s products? What counts as violence in TV shows? What type of variable(s) would you create (i.e. how should we code for men’s products and violence on a coding sheet)? What are the attributes that make up these variables?

 

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Selecting film link

Internet Movie Database (IMDb)

IMDb is one of the most complete listings of thousands of movies, now part of Amazon.

http://www.imdb.com/showtimes/?ref_=nv_tp_sh_3 (Links to an external site.)

Fandango

Fandango is a ticket sales service that also sorts theater listings by region and provides trailers and reviews of films in theaters.

http://fandango.com (Links to an external site.)

Moviefone

Moviefone is a service owned by AOL and lists theater times and film reviews.

http://www.moviefone.com/new-movie-releases/ (Links to an external site.)

Google

If you search Google with the query, “movies in theaters now,” you will get an easy-to-browse list.

https://www.google.com/?gws_rd=ssl#q=movies+in+theaters+now

 

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Review a recent research paper focused on alcohol consumption patterns. (Approximately two pages, double- spaced, size 11 font)

Assignment:

Review a research paper, produced within the past fifteen years, regarding alcohol consumption patterns. Your paper could be focused on the following:

• Alcohol in moderation
• Alcohol and risky drinking
• Health Benefits of alcohol
• Alcohol in University settings
• Alcohol and sports
• Alcohol in elderly communities
• Alcohol marketing and branding
• Alcohol regulation

Realistically, the world is your oyster and you have the freedom to choose a topic that is of interest to you.

In your review of the research, consider the following questions:

• How is alcohol portrayed?
• What are the key findings, takeaways, and conclusions?
• What do you think, if any, are flaws in the research?
• What is your personal opinion of the findings?
• How might the research impact your consumption patterns and decisions?

As you review the research, it’s important to separate fact from opinion.

Finally, write a 2-page summary and analysis of the paper. The analysis should contain facts, but should also provide opinions and takeaways with the conclusion.

 

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