Healthcare Marketing And Strategy
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As healthcare has evolved so has the concept of a patient or consumer of healthcare. Technology and culture are among the many variables that have affected our concept of a healthcare patient. Consider these items among the others noted in your text:
- What has most influenced the way you view yourself as a consumer of healthcare?
- What factors led to the redefinition of the patient as a consumer in the late twentieth century?
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Your initial posting should be addressed at 150-300 words. Submit your document to this Discussion Area by due date assigned. Be sure to cite your sources using APA format.
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Healthcare Marketing And Strategy 19496985
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Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.
There are times when the best strategies are simply unplanned and happen. When these “emergent” strategies are born (often out of conflict) it is important to be flexible in order to be successful. It is also important to be sure to determine factors to success. This week we will discuss how these items affect overall strategy.
- Have you observed a case of successful emergent strategy in any field? Briefly describe the events. Why was the strategy successful?
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Your initial posting should be addressed at 150-300 words. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.
Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of week.
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Healthcare Policy 19463125
/in Uncategorized /by developerPurpose
This week’s graded topics relate to the following Course Outcomes (COs).
- CO 4: Evaluate the delivery of care for individuals, families, aggregates, and communities based on theories and principles of nursing and related disciplines. (PO 1)
- CO 7: Apply professional nursing standards and ethical principles to provide spiritually and culturally appropriate care. (PO 6)
- CO 8: Demonstrate effective communication strategies and teamwork in managing the healthcare of individuals, families, aggregates, and communities. (PO 3)
Discussion
Locate a news article or story related to a current event in healthcare policy. Some examples may be, but are not limited to healthcare reform, the Affordable Care Act, prescription drugs, healthcare costs, insurance coverage, healthcare fraud, transparency, or underinsured populations.
- Provide a brief overview of the article, and include the URL link.
- As a healthcare professional, has this raised any ethical questions or concerns for you?
- How can a community health nurse (CHN) be involved as a change agent for related healthcare policies?
Professor’s comment: Hello Class,
This week, we will be exploring healthcare policy. Please consider the below questions when formulating your response.
- Have any of your views changed about healthcare policy based on what you have learned? Did you find you had any misconceptions (positive or negative)?
- How can CHNs ensure that all cultural groups in their community understand important healthcare policies?
- How is your community impacted by current healthcare practices?
References: American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.
Nies, M. A., & McEwen, M. (2019). Community/public health nursing: Promoting the health of populations (7 ed.). St. Louis, MO: Elsevier.
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Healthcare Marketing And Strategy 19492545
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Instructions
Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.
You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese. The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight. Click here to access the IOM report.
- Do you think the hospital needs to complete more marketing research before embarking on the campaign?
- What advertising media would you suggest to be used during the campaign?
- What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?
- Do you expect to generate any revenue for the hospital from the campaign?
- How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Submission Details:
- Your assignment should be addressed in a 2- to 3-page document.
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Healthcare Policy 19426505
/in Uncategorized /by developerPurpose
In this assignment, you will assess the impact of health legislation on nursing practice and communicate your analysis to your peers. GovTrack.us provides a list of federal health bills that are currently in process in Congressional Committees.
Course Outcomes
This assignment enables the student to meet the following course outcomes:
CO4: Integrates clinical nursing judgment using effective communication strategies with patients, colleagues, and other healthcare providers. (PO#4)
CO7: Integrates the professional role of leader, teacher, communicator, and manager of care to plan cost-effective, quality healthcare to consumers in structured and unstructured settings. (PO#7)
Directions
A short tutorial with tips for completing this assignment may be viewed here: Healthcare Policy (Links to an external site.)
- This assignment will be in the format of a PowerPoint presentation (Bullet points may be used).
- You are educating your peers through this presentation regarding a federal bill you believe may be of interest to nurses.
- Go to https://www.govtrack.us/congress/bills/subjects/health/6130 (Links to an external site.)
- Choose a health-related federal bill of interest. Read through the bill and develop a summary in your own words. Include the bill number and name.
- Here is a link to our U.S. legislative process (bill to law) for review, if needed.
https://www.congress.gov/legislative-process (Links to an external site.)
Tutorial: For those not familiar with the development of a PowerPoint slideshow, the following link to the Microsoft website may be helpful –
https://support.office.com/office-training-center?redirectSourcePath=%252fen-us%252farticle%252fb8f02f81-ec85-4493-a39b-4c48e6bc4bfb
Include the following information in your presentation
- Title slide (Your name, NR451, session, Healthcare Policy assignment)
- Bill name and number (indicate either H.B. or S.B.)
- Bill summary (in your own words)
- Address how this bill might impact professional nursing practice standards if passed? If not passed?
- How might the bill impact your own nursing practice?
- How might you communicate your concerns about or support for this bill based on nursing practice, standards, or patient outcomes?
- How might this bill impact your community?
- References slide to include the Bill source in APA format.
- No more than 12 slides
Template
There is no required form or template for this assignment. Please use PowerPoint best practices throughout your presentation.
Best Practices
The following are best practices in preparing this presentation.
- Review directions and rubric thoroughly prior to beginning assignment.
- Watch short Kaltura video.Incorporate graphics, clip art, or photographs to increase interest.
- Make slides easy to read with short bullet points and large font.
Source Citations
Cite all sources on the appropriate slides with (author, year) as well as on the Reference slide.
- Spell check for spelling and grammar errors prior to final submission.
- Use the rubric as a final check prior to submission to ensure all content is clearly addressed.
Reminder
Before preparing your assignment, please review this “Crediting Sources Made Simple (https://lms.courselearn.net/lms/content/1560/56460/NR451/Crediting%20Sources%20Made%20Simple%207-19.pdf)“ resource. This tool is intended to help you understand scholarly writing, APA, referencing, and crediting. Please reach out to your instructor with any questions as you prepare your assignment.
References: American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.
American Nursing Association [ANA]. (2015). Nursing: Scope and standards of practice (3rd ed.). Silver Spring, MD: American Nurses Publishing.
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Healthcare Policy 19349247
/in Uncategorized /by developerIn this assignment, you will assess the impact of health legislation on nursing practice and communicate your analysis to your peers. GovTrack.us provides a list of federal health bills that are currently in process in Congressional Committees.
Directions
A short tutorial with tips for completing this assignment may be viewed here: Healthcare Policy (Links to an external site.)
- This assignment will be in the format of a PowerPoint presentation (Bullet points may be used).
- You are educating your peers through this presentation regarding a federal bill you believe may be of interest to nurses.
- Go to https://www.govtrack.us/congress/bills/subjects/health/6130 (Links to an external site.)
- Choose a health-related federal bill of interest. Read through the bill and develop a summary in your own words. Include the bill number and name.
- Here is a link to our U.S. legislative process (bill to law) for review, if needed.
https://www.congress.gov/legislative-process (Links to an external site.)
Tutorial: For those not familiar with the development of a PowerPoint slideshow, the following link to the Microsoft website may be helpful –
https://support.office.com/office-training-center?redirectSourcePath=%252fen-us%252farticle%252fb8f02f81-ec85-4493-a39b-4c48e6bc4bfb (Links to an external site.)
Include the following information in your presentation
- Title slide (Your name, NR451, session, Healthcare Policy assignment)
- Bill name and number (indicate either H.B. or S.B.)
- Bill summary (in your own words)
- Address how this bill might impact professional nursing practice standards if passed? If not passed?
- How might the bill impact your own nursing practice?
- How might you communicate your concerns about or support for this bill based on nursing practice, standards, or patient outcomes?
- How might this bill impact your community?
- References slide to include the Bill source in APA format.
- No more than 12 slides
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Healthcare Policy 19324099
/in Uncategorized /by developer
Purpose
This week’s graded topics relate to the following Course Outcomes (COs).
- CO 4: Evaluate the delivery of care for individuals, families, aggregates, and communities based on theories and principles of nursing and related disciplines. (PO 1)
- CO 7: Apply professional nursing standards and ethical principles to provide spiritually and culturally appropriate care. (PO 6)
- CO 8: Demonstrate effective communication strategies and teamwork in managing the healthcare of individuals, families, aggregates, and communities. (PO 3)
Discussion
Locate a news article or story related to a current event in healthcare policy. Some examples may be, but are not limited to healthcare reform, the Affordable Care Act, prescription drugs, healthcare costs, insurance coverage, healthcare fraud, transparency, or underinsured populations.
- Provide a brief overview of the article, and include the URL link.
- As a healthcare professional, has this raised any ethical questions or concerns for you?
- How can a community health nurse (CHN) be involved as a change agent for related healthcare policies?
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Healthcare Policy 19322589
/in Uncategorized /by developerLocate a news article or story related to a current event in healthcare policy. Some examples may be, but are not limited to healthcare reform, the Affordable Care Act, prescription drugs, healthcare costs, insurance coverage, healthcare fraud, transparency, or underinsured populations.
- Provide a brief overview of the article, and include the URL link.
- As a healthcare professional, has this raised any ethical questions or concerns for you?
- How can a community health nurse (CHN) be involved as a change agent for related healthcare policies?
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