Choose one of the following health care organizations:

• Hospital Corporation of America (HCA)
• Tenet Health System
• Mayo Clinic
• Henry Ford Health System
• Centers for Disease Control (CDC)
• Children’s Miracle Network
• Deborah Heart and Lung Center
• Medtronic
• Veterans Health Administration (VHA)
• National Institutes of Health (NIH)
• Planned Parenthood
• Indian Health Service (IHS)
• Health Markets

Conduct an evaluation of the organization based on strategic planning analysis, which includes the strengths and/or weaknesses that are internal to the organization and opportunities and/or threats external to the organization.  Your strategic plan analysis must include at least three strengths and three weaknesses that are internal to the organization and at least three opportunities and three threats that are external to the organization. You must utilize at least five valid sources in your analysis. Examples of valid sources include organizational websites, annual reports, personal interviews with organizational leadership, investigative reports, government reports, and conference transcripts.  Your Final Paper must address at least five key areas, concepts, and strategies that are outlined in the course text.  These include:

• Internal and external assessments
• Competitive marketing analysis
• Identification of stakeholders
• Overview and assessments of services provided
• Competencies and resource
• Public entities and regulatory requirements
• Demographics served
• Strategic financial planning
• Financial and operational outcomes
• Current and future direction of the organization of choice

Writing the Final Paper

The Final Paper:

1. Must be 8 to 10 double-spaced pages in length, excluding the title and references pages, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   • Title of paper
   • Student’s name
   • Course name and number
   • Instructor’s name
   • Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly sources, including a minimum of two from the Ashford University Library.
7. Must document all sources in APA style as outlined in the Ashford Writing Center.
8. Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.

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