Search the GCU Library and find one new health care article that uses quantitative research. Do not use an article from a previous assignment, or that appears in the Topic Materials or textbook.

Complete an article analysis and ethics evaluation of the research using the “Article Analysis and Evaluation of Research Ethics” template. See Chapter 5 of your textbook as needed, for assistance.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

AttachmentsHLT-362V-RS5-ArticleAnalysisEthicalEval-Template.docx

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this is second part

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ASSIGNMENT: Data Sets

• Demonstrate compliance with healthcare data sets (Blooms 3)

Instructions:

Part I: Review the information on Data Sets from your lesson. Study the Table 1 provided in the lesson. Create your own table with 3 columns and copy the information from the table in the lesson for the first 2 columns for DEEDS, MDS, OASIS, UACDS, and UHDDS.

Part II: Research each of these online and/or in the Peden textbook

 – In the 3rd column, show 4 data elements that are required for each of the data sets.

Part III: Open the inpatient record provided as an attachment below

– Analyze the documentation in the record to see if it would meet the requirement for the UHDDS data elements you included in your table.

– Type a Yes or a No after each of the data elements to indicate if you were able to find the data element in the chart.

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Prepare a 350- to 700-word paper describing the types of data collected by hospitals, payers, governments, and practices. Within your description, include the intentions for collecting the data. Your paper should:

• Focus on clinical, administrative, and reporting data from each of the different facilities listed above.
• Describe how the various data types are used by the facilities.
• Include an overview of the different sources of data from the identified facilities. 

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Database Marketing

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:  

Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.

Discuss the benefits and drawbacks of using database marketing.

State the ethical, legal, and HIPAA issues that need to be considered.

Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.

The paper

Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA 

Must include a separate title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must use at least three scholarly sources in addition to the course text.

Must document all sources in APA style 

Must include a separate references page that is formatted according to APA style

IMPORTANT: PLEASE USE THE MEDICAL UNIVERSITY OF SOUTH CAROLINA LOCATED IN CHARLESTON S.C. WHICH IS MY CHOSEN HCO

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