Case
Sometimes It Works, Sometimes It Doesn’t
Jim Beaufort was appointed as the administrator of Marshall Nursing Center, a 230-bed skilled nursing facility located in a large metropolitan area. The facility’s occupancy rate had gradually declined from 82% (188 residents) a year ago to 74% (170 residents). Three months ago when Jim was hired for the job, the company’s vice president of operations, Ronald Ortner, was upfront about the declining census. Ortner was particularly impressed with Jim’s business degree in marketing, and how Jim had enthusiastically talked about using a “mystery shopper”* to get information on the competitors of a nursing home he had previously managed. Jim knew that his work was cut out for him. When offering the job, Ortner had said, “I am giving you a 20% raise over what you were making at your old job; I want this facility turned around in a year’s time.” To that Jim had confidently responded, “Oh, you will see a trend change much before that.”
Jim spent the first 3 months on the job getting to know the staff, residents, and some of the family members. He made written notes on some of his observations:
- The certification survey 6 months ago was satisfactory. There were no serious deficiencies.
- Some issues with building cleanliness have been addressed with the housekeeping supervisor.
- Department head meetings had been sparse and irregular.
- Food was the most common complaint from residents and family members, but so it is at every other facility.
- The licensed nursing staff is stable, but high turnover of certified nursing assistants creates some staffing shortages. Overtime is high, and the director of nursing says that there is some burnout among both nurses and CNAs.
- The facility’s expenses are below budget; the previous administrator must have been a “penny pincher.”
- Patients are scattered throughout the building. Many of them are occupying private rooms, whereas Medicaid pays only for semiprivate accommodations.
Jim thinks that he has just 9 months left to increase the census and keep his job. So, he embarks on formulating a marketing plan:
- Free up as many patient rooms as possible in one section of the building by moving patients to other occupied parts of the facility. Start an adult day care center by using some of the empty rooms.
- Hire one additional RN and one LPN to alleviate the feelings of burnout among the staff. Start a CNA training program at the facility.
- Send a mystery shopper to the three main competitors to evaluate how they handle the inquiry process. Have the mystery shopper evaluate Marshall’s inquiry process as well. Improve the admission coordinator’s personal selling skills.
- Purchase advertising at the local newspaper, radio station, and TV station that would say:
Marshall Nursing Center has excelled in providing high-quality nursing and rehabilitation care in this community for more than 20 years. Our staff’s caring is like a healing touch. We are accepting new patients. Bring your loved one here and see the results for yourself.
“That will get people’s attention,” Jim thought to himself.
- Discard the black and white brochures and replace them with a four-color brochure with some pictures and the same message used in advertising. Place these brochures in hospital waiting rooms and doctors’ clinics.
- Invite the hospital’s discharge planners to dinner at a fine restaurant. Explain to them the facility’s new marketing plan and ask for their help in referring patients.
- While the marketing plan is being implemented, Jim will personally handle all preadmission inquiries, using the admission’s coordinator for backup.
Jim was confident that in another 6 months the facility’s census would start turning around, but it only deteriorated further. Frustrated, he starts looking for another job. Sitting in his office, he moans, “Marketing is just a theory: sometimes it works, sometimes it doesn’t.”
* A mystery shopper, also referred to as a “secret shopper,” is a marketing professional who specializes in visiting and evaluating business practices, posing as a potential client.
Questions
1. How should Jim have handled his job interview with regard to the declining census?
2. Do you agree with Jim’s statement: Marketing is just a theory: sometimes it works, sometimes it doesn’t? Explain why marketing may not work.
3. Evaluate Jim’s marketing plan. What main improvements would you make?
4. Critically evaluate the promotional message.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 18987475
/in Uncategorized /by developerDetails:
In a short essay (500-750 words), answer the Question at the end of Case Study 2. Cite references to support your positions.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin.
NRS410V.R.CaseStudy2_Student_02-11-13.docx
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19077011
/in Uncategorized /by developerMr. P is a 76-year-old male with cardiomyopathy and congestive heart failure who has been hospitalized frequently to treat CHF symptoms. He has difficulty maintaining diet restrictions and managing his polypharmacy. He has 4+ pitting edema, moist crackles throughout lung fields, and labored breathing. He has no family other than his wife, who verbalizes sadness over his declining health and over her inability to get out of the house. She is overwhelmed with the stack of medical bills, as Mr. P always took care of the financial issues. Mr. P is despondent and asks why God has not taken him.
Question
Considering Mr. P’s condition and circumstance, write an essay of 500-750 words that includes the following:
· Describe your approach to care.
· Recommend a treatment plan.
· Describe a method for providing both the patient and family with education and explain your rationale.
· Provide a teaching plan (avoid using terminology that the patient and family may not understand).
·
In a short essay (500-750 words), answer the Question at the end of Case Study 1. Cite references to support your positions.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are required to submit this assignment to TURNITIN
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19108569
/in Uncategorized /by developerReflecting on week 3’s lessons in the syllabus , select a patient population (pediatric, young adult, adult or geriatric), and briefly analyze a common chronic respiratory illness (there are several to choose from), that may affect this population. Briefly tell how it impacts the patient’s quality of life and analyze the current research evidence on this topic and gold standard of care if any for your chosen population. (You may use an example from your clinical rotation (past or present) that you have encountered). Describe how you, the FNP, can/or have made a difference in the care of patients with this specific disease and tell of one specific patient care teaching that he/she may do to help minimize disease symptoms.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19108715
/in Uncategorized /by developerCASE STUDY 2- Reflecting on week 3’s lessons in the syllabus , select a patient population (pediatric, young adult, adult or geriatric), and briefly analyze a common chronic respiratory illness (there are several to choose from), that may affect this population. Briefly tell how it impacts the patient’s quality of life and analyze the current research evidence on this topic and gold standard of care if any for your chosen population. (You may use an example from your clinical rotation (past or present) that you have encountered). Describe how you, the FNP, can/or have made a difference in the care of patients with this specific disease and tell of one specific patient care teaching that he/she may do to help minimize disease symptoms. Please be sure to read and respond/comment on one of your colleagues posting.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19114573
/in Uncategorized /by developerCASE STUDY 2- Reflecting on week 3’s lessons in the syllabus , select a patient population (pediatric, young adult, adult or geriatric), and briefly analyze a common chronic respiratory illness (there are several to choose from), that may affect this population. Briefly tell how it impacts the patient’s quality of life and analyze the current research evidence on this topic and gold standard of care if any for your chosen population. (You may use an example from your clinical rotation (past or present) that you have encountered). Describe how you, the FNP, can/or have made a difference in the care of patients with this specific disease and tell of one specific patient care teaching that he/she may do to help minimize disease symptoms. Please be sure to read and respond/comment on one of your colleagues posting.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19210897
/in Uncategorized /by developerIn a short essay (500-750 words), answer the Question at the end of Case Study 2. Cite references to support your positions.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite.
AttachmentsNRS410V.R.CaseStudy2_Student_02-11-13.docx
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19279605
/in Uncategorized /by developerIn a short essay (500-600 words), answer the Question at the end of Case Study 2. Cite references to support your positions.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 19292449
/in Uncategorized /by developerMr. Jones, who is 74 years of age, is being discharged home after having a right knee replacement. The discharge orders from the orthopedic surgeon include: continuous passive motion (CPM) at the current setting of 0-degrees extension worn when walking with crutches (nonweight-bearing postdischarge day 1, and may begin weight-bearing postdischarge day 2); and home nurse visits, as needed. Physical therapy should begin the day after discharge at an orthopedic center. The orders will be faxed to the center. The following medications with prescriptions attached include: Lovenox (enoxaparin) 70 mg subcutaneously once daily for 7 days, Vicodin (hydrocodone bitartrate) 10 mg every 4 hours PRN, and Colace (docusate sodium) 100 mg every day. The patient is to follow up with the orthopedic surgeon in 3 weeks. His daughter plans to stay with him for several weeks to assist him with meals and household chores, and take him to physical therapy and the orthopedic surgeon for follow-up. Mr. Jones has three other children who live in other states. He is a widower and attends a local church.
2. Mrs. Johnson, a 67-year-old female patient, has recently been discharged from the hospital following an admission for COPD. She has a past medical history of a colon resection related to acute diverticulitis. She developed a surgical wound infection that requires daily wet to dry wound packing and IV Zosyn. Mrs. Johnson was discharged with home oxygen. To manage her care at home, home care visits were ordered. (Learning Objective 5)
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 2 2 Zipcar Page 53
/in Uncategorized /by developerQUESTION 1) Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.
QUESTION 2) Disc us s the synergy between the b us iness strategy of Zipcar and information technology.
QUESTION 3) What network effects are part of Zipcar’s strategy? How do they add value?
QUESTION 4) As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?
Need At -least 100 words for each question.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Case Study 3 18928107
/in Uncategorized /by developerCase
Sometimes It Works, Sometimes It Doesn’t
Jim Beaufort was appointed as the administrator of Marshall Nursing Center, a 230-bed skilled nursing facility located in a large metropolitan area. The facility’s occupancy rate had gradually declined from 82% (188 residents) a year ago to 74% (170 residents). Three months ago when Jim was hired for the job, the company’s vice president of operations, Ronald Ortner, was upfront about the declining census. Ortner was particularly impressed with Jim’s business degree in marketing, and how Jim had enthusiastically talked about using a “mystery shopper”* to get information on the competitors of a nursing home he had previously managed. Jim knew that his work was cut out for him. When offering the job, Ortner had said, “I am giving you a 20% raise over what you were making at your old job; I want this facility turned around in a year’s time.” To that Jim had confidently responded, “Oh, you will see a trend change much before that.”
Jim spent the first 3 months on the job getting to know the staff, residents, and some of the family members. He made written notes on some of his observations:
Jim thinks that he has just 9 months left to increase the census and keep his job. So, he embarks on formulating a marketing plan:
Marshall Nursing Center has excelled in providing high-quality nursing and rehabilitation care in this community for more than 20 years. Our staff’s caring is like a healing touch. We are accepting new patients. Bring your loved one here and see the results for yourself.
“That will get people’s attention,” Jim thought to himself.
Jim was confident that in another 6 months the facility’s census would start turning around, but it only deteriorated further. Frustrated, he starts looking for another job. Sitting in his office, he moans, “Marketing is just a theory: sometimes it works, sometimes it doesn’t.”
* A mystery shopper, also referred to as a “secret shopper,” is a marketing professional who specializes in visiting and evaluating business practices, posing as a potential client.
Questions
1. How should Jim have handled his job interview with regard to the declining census?
2. Do you agree with Jim’s statement: Marketing is just a theory: sometimes it works, sometimes it doesn’t? Explain why marketing may not work.
3. Evaluate Jim’s marketing plan. What main improvements would you make?
4. Critically evaluate the promotional message.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"