4C (3PAGES)

Maguire, A. (n.d.). 6 different pricing strategies: Which is right for your business? Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/

Six different types of marketing pricing strategies are mentioned in the above article. In a 3 page paper, complete the following:

1.Rank each of the 6 pricing strategies in order of the effectiveness for health care (where 1 identifies the most effective strategy to use in health care).

2.Provide a detailed overview of each of the 6 pricing strategies, discussing their positives/negatives as it applies to health care.

3.Discuss what is meant by “Price Transparency” in health care, and its effects.

CONCLUSION and reference.

4s (2pages)

Identify four Marketing and Promotion Strategies (i.e., Advertising – Printed media vs. Television advertisements, etc.).

For each of the strategies, explain the significance to BJc healthcare.

Marlowe, D. (n.d.). Price as a Healthcare Marketing Strategy – Implications for Marketers. Healthcare Strategy Institute. Retrieved from https://www.healthcarestrategy.com/wp-content/uploads/2016/02/Marlowe_Misc_2014.pdf

CONCLUSION and reference.

4D (1 PAGE)

1.Do you think that finding the right price to charge in health care is more difficult or less difficult than in other industries? Explain.

In what ways is health care pricing strategies different than in other industries?

Explain the relationship between costs and prices.

2. (http://www.plagiarism.org/)  contains blog posts and articles about various aspects of plagiarism. Select an article, blog post, or page on the site (preferably a brief one) and present an exciting talk about the topic and how understanding the concepts being discussed will be beneficial to lifelong learning.

 

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discussion board Elder abuse /end of life planning -hospice discussion-advanced directives -proxy designation- life sustaining treatment approach

 Discussions are 

not just opinion to obtain full points; postings must be based on supported fact, not 

simply opinion. Posting should be a minimum of one short paragraph and a 

maximum of two paragraphs.  Word totals for each post should be in the 100-200 

words range.  Whether you agree or disagree, explain why with supporting 

evidence and concepts from the readings or related experience.  Include a 

reference, link, or citation when appropriate. APA 6th edition format for 

references as well as in-text citations is expected.

rubric(applied  for all DB during this semester )

-Utilizes appropriate (pertinent to FNP practice) and evidence-based citations to support postings.   

-Postings are informative and concise, serving to deepen understanding and inquiry.  

  -Participation Postings are timely and pertinent     Postings are thoughtful and analyze the content or question asked.    Postings Make connections to the course content and other experiences.     Postings are written in a respectful manner.      Grammar, Syntax, and APA    

– APA format, grammar, spelling, and punctuation are accurate, or with zero to one error.  

 

 

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Case Study 1: Revitalizing a Brand

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

 

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Please respond to the following: “Brand Stretch Spectrum and Market Product Grid”

• Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
• Use the Internet to research the product offerings of a local health care organization. (Note:These offerings are often found on the health care organizations homepage.) Based on your knowledge of your local region, consider the potential markets for these products. With the grid, you should, at a minimum, analyze the resulting market-product combination. Determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.

 

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check the file 

 

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