Need an argumentative essay on Market Segmentation. Needs to be 2 pages. Please no plagiarism.

Backpackers are people who travel with very limited budgets. They do not carry any fancy gadgets neither they have any kind of equipment with them. The people who go backpacking are usually those who are looking for the experience of the real world, they want to experience the world in the raw form. Nearly all the students who go for travelling for the first time are backpackers as backpacking is not expensive or difficult on the pockets. Backpackers usually prefer to walk or other wise use public transport to travel.

Many countries do not prefer backpackers as they associate them with hippies, and therefore they feel that the backpackers would create an environment that would not be preferable by the tourists visiting their countries (Weaver, 2005).

Flash packers are travelers who are well equipped and have affluence. Such kinds of travelers face no issues with regards to money and therefore they are equipped with all the luxurious goods and technologically advanced gadgets. Though they also travel independently like the back packers but unlike backpackers they stay at good hotels and enjoy everything without caring about the money. They are also known as posh packers. Unlike backpackers they are not travelling on any limited budget and hence have access to a lot of facilities that backpackers cannot afford. Many countries are not very welcome towards the influx of backpackers, but they prefer that the flash packers are attracted towards them as they know that these travellers are not short on money and would prefer only independence while they are travelling. Countries like India offer a lot of facilities and individual touring opportunities to such travellers who mostly arrive from European countries. Flash packers also use proper means of transportation like taxis (Weaver, 2005).

Gap packing is term that can be used for backpackers as well as flash packers. It is a term that is

 

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Need an argumentative essay on Marketing case analysis. Needs to be 2 pages. Please no plagiarism.

wanted to compete directly with Southwest Airlines and was devastated. United Airlines might want to avoid such a situation too by withdrawing its operations in some major routes. Answering to the second consideration requires some strategies to be implemented.

There are two ways for doing so: continue target advertising to the California market, and try to match the United Airlines’ price increase. Target advertising involves the elements of behavioural marketing, which seeks to examine how consumers’ minds work. The main purpose of such targeting is to reach as many customers as possible. So, Southwest Airlines can continue doing so for the California customers, for which the United Airlines is planning to withdraw their operations. This would allow Southwest to maintain their competitive share of the market prominently in California. This can be done by making print or commercial ads that are pertinent and useful for the customers and those ads must be reflective of their preferences and habits in regards to airlines. This would allow Southwest to value their customers that are totally loyal to these airlines and give them the best for which their customers have strong preference. The best way of doing it is to eliminate the irrelevant attributes of the product from their advertisements because this would save a lot of advertising money and would definitely reap higher profits. But there can be limitations such as to reach as many customers as possible means a large customer base to be targeted which can prove expensive, getting to know about their behavioural patterns means that the research can be time consuming, and targeting a specific segment for the company means omission of other market segments.

The second possible solution is matching with the United’s increased fare of $10. Although Southwest has established its brand positioning as low price and high service airlines but the company has to change their strategies with the changing competitive

 

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Need an argumentative essay on Marketing Conference. Needs to be 3 pages. Please no plagiarism.

This project is distinctive because Kick Spray is biodegradable hydraulic spray, which is invisible to the naked eye. Upon spraying all over the shoes, it functions for 24 hours. Besides, the product uses a Copenhagen enzyme based on antifouling option.

For the benefits of the consumers in identifying the product, the product should be trademarked and patented under the trademark regulations. This will enable the consumers not confuse about the quality and origin of the product.

Kick Covers Inc. is a company devoted to developing the ultimate anti-skid covers to attach or slip up onto shoes. Our mission is to develop and provide ultimate protection and dry feet solutions to consumers. Equally, the company is devoted to create a market niche and work towards sustaining it through excellent customer relations, provision of quality products and adhering to the customers’ tastes and preferences. We aim to become a vastly recognized brand name, capitalizing on the uniqueness of our product. Our goal is swift growth, annual profitability and quality product provision while maintaining our customers softy and happy.

Productivity: To provide all of the resources our employees need to remain as productive as possible. This includes employee training, equipment maintenance and purchases that go into productivity (Anderson, & Thisse, 2002).

Profitability: Our focus is in both production and operations while maintaining sustainable profit margin on our products sold. Revenue should always stay ahead of costs of doing business (Hooley, Saunders & Piercy, 2004).

Positioning: Effective product positioning can be achieved by the triangle model, which provides for three distinct strategic options. They include best product, total customer solution ad system Lock-in (Porter, 2008).

Let’s assume that our target market for instance in the State of Colorado is the group of Men and Women aged between

 

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Need an argumentative essay on Marketing: Nutrition Bar. Needs to be 4 pages. Please no plagiarism.

Distribution channels refer to a set of interdependent organizations that is responsible for availing a product or service to the consumer or a business user (Kotler &Keller 2006). The distribution channels help in hold inventory to lower transport costs, marketplace contacts, match the requirements of individual consumers to the output of various producers and improve the efficiency of the marketing system. A smart and well-developed distribution strategy makes it convenient for the consumers to access the product. The choice of the intermediary organization is strongly tied to the type of product. This report considers ways in which marketing managers can devise the proper marketing channels for the distribution of a nutrition bar (Stern 1996). Direct versus Indirect Distribution A direct channel of distribution describes a process where producers sell their products directly to the consumers. Direct distribution may involve computer sales, face-to-face sales, telephone sales, retail craft shows and many others. It does not involve the use of intermediaries (Kotler &Keller 2006). Although direct distribution allows the producer to have control of planning the distribution system for their products and maintain direct interaction with the consumers, it presents a variety of challenges. Direct distribution offers a limited geographical reach and presents a more expensive option as compared to indirect distribution. Producers are forced to invest heavily in logistics resources such as transportation and storage.

 

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Need an argumentative essay on Marketing (Relevant to an Australian company). Needs to be 10 pages. Please no plagiarism.

The brewery is open to the public and contains a café/restaurant. The company operates in one industry, being brewing, and in one main geographical segment, being Australia. Its Chairman is Ian Cochrane and CEO is Jason Marinko. It was founded in 2000 by a group that included directors Howard Cearns, Adrian Fini, and Nic Trimboli with a passion to make (and drink) a particular style of beer .It makes a specific style of pale ale that displays great balance of flavour and refreshment. Because of its ability to deliver a unique flavour experience the brewery has won a number of Australian International Beer Awards. It has been named Champion International Brewery (2002), Champion Australasian Brewery (2002) and the Pale Ale has been named Champion Ale (2002, 2007) and Champion Bottled Ale in 2001.1 (About Us)

Macro environment Forces (Kotler,154)2 are the non controllable forces that shapes opportunities and controls threats for the business. The social, economic, legal, political and technological environment comes under this category.

Australia is currently ninth3 on the World League Table for beer drinking and while low and full-strength brews were once the staple drink at all Aussie events, their popularity is waning, as theyre replaced by imported and domestic premium beers, wines and pre-mixed, ready-to-drink spirit.The beer consumption by females has gone up considerably and consumers are trading up to premium products to confirm social status. ( Low-carb beer and ready-mix bourbon top of the list for silly season drinkers,30/11/2006)

As the corporate world becomes more environment conscious, there is a strong pressure on the organisations to become environment friendly. The corporates now believe in developing properties that add value to the community. In this direction,the company has plans to build a brewing facility that

 

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