Need an argumentative essay on Critically discuss the applicability of the Elaboration Likelihood Model to understanding consumer behaviour. Needs to be 8 pages. Please no plagiarism.

mentioned ways, it is extremely crucial for the marketers to have an understanding about how the customers process the information that they come across as ads. Numerous models and theories have been proposed that have elaborated upon the manner in which customers assimilate and process the information as well as on the way ads and other marketing communications impact on the consumer behaviour (Cohen, 1990).

Elaboration Likelihood Model (ELM), put forward by researchers Petty and Cacioppo (1983, 1986) is among the oldest and the most popular models that define how consumers formulate their attitudes towards a product or service on the basis of the communications that they receive as advertising. ELM has been employed by marketers and advertisers in making their communications more effective. ELM has also given the basic groundwork and direction to further research in areas like consumer cognitive processes and marketing communications elaboration. (Petty., Priester & Wegener, 1994).The current paper is aimed at evaluating the applicability of ELM to understanding consumer behaviour. The paper will begin with a brief overview of ELM and will contain a critical appraisal of its applicability in the consumer behaviour field. More specifically, it will focus on how ELM provides insights about consumer behaviour which in turn leads to more targeted and cost-effective advertising. The discussion will also include some of the weak points of ELM that need to be addressed in order to improve its applicability in the consumer behaviour field.

The Elaboration Likelihood Model, when used in an advertising context, postulates that prospective customers form attitudes about ad messages via a process of message elaboration – or the amount of time and effort they spend on issue-relevant messaging. The extent to which they are likely to elaborate the message leads to two very different routes of information processing in the minds of the customers. These are the central

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Need an argumentative essay on Critically discuss, with examples, the contributions that Managing Diversity policies can make to the promotion of equality in organisations. Needs to be 12 pages. Please no plagiarism.

Major differences like race, age, culture and gender are obvious but some difference (perceived differences) like personality and lifestyle, which change frequently on experiences and relationships, can be complicated to make out. The examination of these differences has to be done in a positive, nurturing and safe atmosphere.

[2] “Diversity goes beyond employment equity to nurturing an environment that values the differences and maximizes the potential of all employees, one that stimulates employee creativity and innovativeness.” (U.S. Merit Systems Protection Board (U.S. MSPB), 1993)

The term diversity management in business can be defined as a firm which employs heterogeneous workforce (like different generations, gender, race, age etc) and creates such an atmosphere that works for all employees. In order to manage the diversity successfully, an organization must commit to maintain and create such a working environment that respects all the employees, acknowledging the perspective and the diverse talents of individuals. Organizations gain competitive advantages through low turnover, high motivation, less internal conflict and more job satisfaction if their workforce diversity is well managed. A diverse workforce enables an organization to better meet the requirements of their customers. Different new ideas are brought to the organizations by diverse employees, which help them in solving various complicated problems.

“Managing diversity is a process of creating and maintaining an environment that naturally encourages all individuals to reach their full potential in pursuit of organizational objectives.” (Jenner, 1994. Thomas, 1994 in Dagher & DNetto, 1997)

Workforce diversity is becoming a major issue which is faced by the managers of the twenty first century. Few of these issues are differences in ethnicity and languages which caused breakdown in communication, increasing number of women in workforce and the ageing population holding the job

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Need an argumentative essay on Critically evaulate the theories related to choice and behaviour how they could be utilised to influence the client behaviour and choice. Needs to be 14 pages. Please no plagiarism.

ves a comprehensive picture that completes the puzzle for marketing specialists and hence goods and services manufacturers – it helps them understand how consumers’ choice is motivated and how they can influence the this decision or adjust to consumers’ needs keeping in mind the information of these mechanisms. Thus, consumer psychology is aimed at predicting, describing and offering methods of influence on consumer responses (Sue Loroz & Cronley).

The decision-making as a constituent of consumer behavior is a complex process that is the subject to the influence of numerous factors (Beresford & Sloper, 2008). People are living beings with their own individual preferences and habits, emotions and desires – these specific factors produce an impact on our choice and psychological peculiarities of decision-making process (Luce, 2005, p.23-28). The process itself is understood as a cognitive process presupposing selection of the most favorable alternative among those offered and including choice as the outcome of it. Moreover, choice made by consumers might convey symbolic meaning and describe self-identity of an individual. However, the self-identity is reflected rather in choice of non-utilitarian items that presupposes impact of personal factors, than in utilitarian ones that are chosen for their function only (Iyengar, 2010, p. 104).

So, choice is understood as a result of the decision-making process involving evaluation and judgment about various alternatives (two or more for choice to be possible). The options an individual faces while choosing should be of certain positive value, and decision is made in favor of the one possessing higher positive value. There are plenty of different models and theories focusing on explanation of consumers’ behavior and decision-making process, i.e. cognitive processes underlying the choice. According to the recent researches, theories, principles and models of decision-making are divided into descriptive, normative

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Need an argumentative essay on Criticism on the Metamorphosis and analyze on Metamorphosis. Needs to be 4 pages. Please no plagiarism.

Yet, Kafka’s message is deeper. He seems not to desire Gregor’s salvation from death, but his death from the society should serve as salvation.

Gregor’s condition may seem similar to the condition of those dying from mortal diseases. The very beginning of the story indicates to such a point of view. “One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin”. It is easy to imagine a person who once learns an awful diagnosis of his and informs his family of it. As he wakes up in the morning he finds out that his family’s attitude to him has changed entirely. Now Gregor is not able to earn his old parents and small sister’s living, and this is the only question which really troubles him. However, his family is frightened and feels disgust. His parents do not even want to hear of him or see him. Only his younger sister, whose head is full of romantic images, “sacrifices” herself caring of her sick brother. However, Grete stops perceiving her elder brother as a human being. She is squeamish about touching his personal things and hurries to the window to open it and air the room, as if it is filled with poison. Grete avoids looking at her brother and doesn’t address him. Gregor’s mother faints at Gregor’s sight. Gregor’s father feels such disgust that even injures his son “protecting” himself from the sick. Mr. Samsa doesn’t allow Gregor to leave the room. The whole family perceives Gregor’s condition as shame. At first the family tries not to treat Gregor as an enemy, while “family duty required the suppression of disgust and the exercise of patience, nothing but patience”. However, after the three gentlemen deny paying rent on the pretence of having shared the apartment with such a monster, even Grete bursts out, exclaiming – “We must try to get rid of it!”, – and Mrs. Samsa entirely

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Need an argumentative essay on Critique of the play See how they run by Philip King. Needs to be 2 pages. Please no plagiarism.

The play is not all about slapstick but also has great dialogues incorporated into it. Without the backing of the dialogues, slapstick alone could not have made an impact. And more importantly, the characters in the play are all well created. Each character is given importance and each character has it share in being stupid at one time and witty in another. This combination is what differentiates the play from being mediocre to a classic comedy.

The actors have done a good job but it could have been even better. The actors could have been more innovative and induced specific character traits. The need here was to have crisp and quick dialogues. Even though the dialogues are good, setting up of the dialogues was little off. At some places in the play it the punch line becomes elongated. The punch line has to be quick in order to make a better impact. Actors should have made intelligent and intentional choices to differentiate their characters.

Another important aspect that can be improved is the stage setup and the use of it by the artists. As the play includes outrageous situations, intelligent use of the stage is vital. At some places, it feels like the actors are moving around just to fill out space on the stage. This takes out the authenticity out of the play.

“See how they run” is a fantastic and very funny play. But the overall success of a play not just depends on the script but also on the various other elements. Even though there were some places that can be improved, I completely enjoyed the play.

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