Course Learning Content and Assignments
Review the Assignments for this course, accessed by clicking on the “Assignment” tab at the top of your screen, and then selecting each Unit# – Assignment, reviewing the description, type, and deliverables. What questions do you have about these assignments in Units 1 – 4? What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Assignment Objectives
Describe common biases in decision making.
Explain the roles of emotion and fairness in decision making.
Interpret reflective and expedient decision making.
Apply the standard of APA style to all research and writing tasks.
Apply critical thinking skills to analyze business situations.
Appropriately use effective communication techniques.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chapter 6
Assignment Objectives
- Describe common biases in decision making.
- Explain the roles of emotion and fairness in decision making.
- Interpret reflective and expedient decision making.
- Apply the standard of APA style to all research and writing tasks.
- Apply critical thinking skills to analyze business situations.
- Appropriately use effective communication techniques.
Please I need 7 parasgraphs, no plagiarism Please.
Other Information
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Mit E Piping Company Ships Its Only Pump To National Hydraulics Corporation The
/in Uncategorized /by developerMit-E Piping Company ships its only pump to National Hydraulics Corporation, the manufacturer, for repair.Mit-E hires Overland Transport, Inc., to take the pump to National Hydraulics and to return it to Mit-E assoon as the repair is complete. Mit-E is forced to suspend operations without a pump, but Overland does notknow this. Mit-E expects to be without the pump for five days and to lose profits of $5,000. When the pumpis not returned by the end of the fifth day, Mit-E rents a pump at a cost of $100 per day. Overland delays fivemore days before returning the pump. Mit-E files a suit against Overland, asking for compensatory andconsequential damages. Will Mit-E recover? Explain.
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Mitch Is A Director And Officer Of Numero Uno Inc Mitch Makes A Marketing Decisi
/in Uncategorized /by developerMitch is a director and officer of Numero Uno, Inc. Mitch makes a marketing decision that results in a dramatic decrease in profits for Numero Uno and its shareholders. The shareholders accuse Mitch of breaching his fiduciary duty to the corporation. What is Mitch’s best defense against this accusation? Later, the Numero Uno board considers a resolution for the firm to compete with One-of-a-Kind Corporation. Mitch is a director and shareholder of One-of-a-Kind. What is Mitch’s responsibility in this situation?
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Mitchell Travels From The Us To Canada Where He Exchanges 150 Us Dollars For Can 3
/in Uncategorized /by developerMitchell travels from the US to Canada, where he exchanges 150 US dollars for Canadian dollars. He then spends 20 Canadian dollars, returns to the US, and exchanges the remaining money back to US dollars. How many US dollars does Mitchell have remaining?
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Mitochondira Are Throught To Be The Descendants Of Certain Alpha Proteobacteria
/in Uncategorized /by developerMitochondira are throught to be the descendants of certain alpha-proteobacteria. They are, however, no longer able to lead independent lives because most genes originally present on their chromosome have moved to the nuclear genome. Which phenomenon accounts for the movement of these genes?
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Mixed Costs Are Very Common In Business And Consist Of A Fixed Cost Element And
/in Uncategorized /by developerMixed costs are very common in business and consist of a fixed cost element and a variable cost element. Fixed costs are a recurring, constant cost that does not vary when business activity varies. Variable costs are added costs associated with each unit of business activity the organization experiences. The relationship can be characterized by the following equation:Total cost= Fixed cost + (Cost per unit) X (Number of units of business activity)In a leading managerial accounting textbook, the authors discuss a hospitals total maintenance costs, and use regression analysis to estimate the fixed cost element of maintenance and the variable cost associated with the number of patient-days. The hospitals total maintenance costs and number of patient-days for seven months are listed in the following table and stored in the file MixedCosts.
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Mixrecording Studios Purchased Xxxx In Electronic Components From Techcom Mixrec
/in Uncategorized /by developerMixRecording Studios purchased $XXXX in electronic components from TechCom. MixRecording Studios signed a 60-day, 10% promissory note for $XXXX. If the note is dishonored, what is the amount due on the note?
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Mkg400 Ct 8
/in Uncategorized /by developerYour final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (I chose SCOTLAND for my country). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the plan
Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (selected in Week #1). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the plan
http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862077/cat2994X_cn_579_588.pdf (attached file)
Although you will not be responsible for constructing and submitting your own country notebook, research and take notes as if you were. The more research you can do on your country and your product, the better equipped you will be for this final project.
Your final paper and plan must include the following components (consider using them as headers in the paper):
Your international marketing plan should be a professional Word document, 10-12 pages long (not including the title page and reference page). You must use 5-7 sources beyond the text to support your plan, and you must document them correctly using APA formatting per the CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a good place to find credible sources to support your plan.
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Mkt 1
/in Uncategorized /by developerCourse Learning Content and Assignments
Review the Assignments for this course, accessed by clicking on the “Assignment” tab at the top of your screen, and then selecting each Unit# – Assignment, reviewing the description, type, and deliverables. What questions do you have about these assignments in Units 1 – 4? What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Assignment Objectives
Describe common biases in decision making.
Explain the roles of emotion and fairness in decision making.
Interpret reflective and expedient decision making.
Apply the standard of APA style to all research and writing tasks.
Apply critical thinking skills to analyze business situations.
Appropriately use effective communication techniques.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chapter 6
Assignment Objectives
Please I need 7 parasgraphs, no plagiarism Please.
Other Information
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Mkt 571 13
/in Uncategorized /by developerPLEASE ANALYZE THE 6 QUESTIONS WITH A WORD RESPONSE OF 150WD COUNT DUE 4/12/2017
Marketing Management, Ch. 19: Designing and Managing Integrated Marketing Communications
Consider the following as you read:
Marketing Management, Ch. 21: Managing Digital Communications: Online, Social Media, and Mobile
Consider the following as you read:
The Role of Digital Channels in Industrial Marketing Communications
Read “The Role of Digital Channels in Industrial Marketing communications” located in the Week 5 Electronic Reserve Readings.
Advertising and Promotion Discussion
Communication strategy
Communication strategy
Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Why is it important to evaluate communications and sales effects?
Direct and Interactive Marketing Discussion
Branding and loyalty
Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? How does direct marketing or interactive marketing build a product brand? How could it influence customer loyalty?
Public Relations Discussion
PR Crisis
Think of a recent situation where a company faced negative publicity. How did the firm handle it? Was this an effective method? What would you recommend they could have done differently?
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Mkt345 Midterm Exam Question 1 100 Points You Are Planning To Open A New Bakery
/in Uncategorized /by developerMKT345
Midterm exam
Question #1 (100 points)
You are planning to open a new bakery in a medium size town of about 200,000 people in the US. Your bakery will be 100% organic. It will be the first organic bakery in town (there are no organic super markets in the town, although some super markets offer selective organic products but no organic baked goods or desserts). You will be offering organic as well as gluten -free bread, bread-related ingredients, pies, muffins, doughnuts, and other types of desserts. Given that organic ingredients are more expensive your prices are going to be about 20% higher than your competitors’ prices. You have limited resources and you cannot afford to spend a lot of money in traditional promotional methods. Instead, you need to utilize social media to create awareness among your target audience.
1.1 Identify your target market(s)
1.2 What is the key positioning of your bakery relative to the competition? Describe a desirable brand image that the bakery should pursue. You should also come up with a name for the bakery that captures the brand image,
1.3 You want to generate as much publicity as possible for your grand opening. How are you going to utilize the social media to maximize exposure and attendance? Provide a detailed list of the social media you will use, as well as how you will use them. For example, if you decided to use Twitter, then you should provide a sample tweet message. Listing all possible social media is not a good answer. You may list several, but I would like to see how you will rank the ones you will use based on their importance for this particular situation.
1.4 In addition, you want your social media strategy to generate long-term interest for your bakery beyond the grand opening. Provide a detailed list of the social media you will use, as well as how you will use them. Listing all possible social media is not a good answer. You may list several, but I would like to see how you will rank the ones you will use based on their importance for this particular situation. Keep in mind that some of the social media may be ranked higher for generating “buzz” for the opening, but may be ranked lower in terms of their role for generating long-term interest for the bakery.
1.5 Describe the key elements of the web site to maximize awareness, attendance to the grand opening, and long-term interest.
1.6 Explain the role of listening and the main component of listening you will use to monitor and improve the online brand of the organization. Make sure to support your responses.
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