Marketing Plan Chapter Assignments (located in the Appendix of the textbook) for Chapter 2. 

The required length for these assignments is 350 words PER CHAPTER

Chapter 2

As an assistant to Jane Melody, Sonic’s chief marketing officer, you’ve been assigned to draft a mission statement for top management’s review. This should cover the competitive spheres within which the firm will operate and your recommendation of an appropriate generic competitive strategy. Using your knowledge of marketing, the information you have about Sonic, and library or Internet resources, answer the following questions.

· What should Sonic’s mission be? 

· In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?

· Which of Porter’s generic competitive strategies would you recommend Sonic follow in formulating its overall strategy?

As your instructor directs, enter your answers and supporting information in a written marketing plan to document your ideas. 

In this instance, Sonic is a fictional cell phone company.

 

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I need help in preparing marketing plan for the course BUS5470.

Me and my team will need to create, as an extension of the goods already offered, gluten-free and lactose-free baked goods (donuts, muffins, etc.). The target market will be all those (children and adults) who have any type of allergy toward gluten and/or dairy foods (people with celiac disease, etc). Your company will be Krispy Kreme Donuts (a chain in the U.S.). 

This project has been divided among five of us and I need help in drafting my sections.

Please see the attached file. I need help on the sections which are marked against my name “Tanushree Bhattacharya”. 

Let me know if anybody can help.

Thanks

Tanushree

 

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Marketing Plan: Part III

Throughout this course, you have been compiling a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You should have been using the same scenario for Parts I–III.)

This unit’s submission should consist of the items listed below.

1. Product
   1. This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering.
   2. Examine whether your company has a competitive advantage relative to its product offering (i.e., only address the product here).
2. Place
   1. This section of the marketing plan should explain the entire distribution channel (see Unit VII Lesson). As a reminder, this is the flow of the product from the manufacturer or creator of the product/service to the final consumer (the entire process—not just the retailer at the end of the process). Describe a physical facility associated with your company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique. The idea here is to describe what it looks like to the consumer and the value that this atmosphere brings to the buying experience.
   2. Examine whether your company has a competitive advantage relative to its place offering (i.e., only address place or distribution here).
3. Price
   1. This section of the marketing plan should describe the pricing strategies used by your company. Include theoretical aspects of pricing (see Unit VII Lesson) in your discussion here.
   2. Examine whether your company has a competitive advantage relative to its pricing strategies (i.e., only address pricing here).
4. Promotion
   1. This section of the marketing plan should address the promotional methods used by your company. This should not only include social media/Internet marketing but also traditional marketing and advertising used (e.g., personal selling, advertising, sales promotion, publicity).
   2. Examine whether your company has a competitive advantage relative to its promotional strategies (i.e., only address promotion here).

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).

 

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Marketing Plan Project: Phase 1

It is important for marketers to create a marketing plan to provide focus for their brand, product, or company. A detailed plan prepares a business to launch innovative new products that are designed to increase sales to current customers and to reach potential customers within their target market segments.

The marketing plan is designed to be subsumed under the broader company-wide strategic plan. The marketing plan documents how the organization’s strategic objectives are to be achieved through specific marketing strategies and tactics. The customer is the focus and starting point of the marketing plan. The marketing plan is an efficient communications tool that is linked to the plans of other organizational departments.

This Unit III Project assignment represents the first in a series of project assignments that will enable you to build a marketing plan for a product or product line of a company of your choosing. The final product is to be delivered in Unit VII.

The marketing plan consists of the sections listed below.

• Executive Summary
• Situation Analysis
  • Market Summary
  • SWOT Analysis (i.e., analysis of strengths, weaknesses, opportunities, and threats)
  • Competition
  • Product Offerings
  • Distribution
• Marketing Strategy
  • Objectives
  • Target Markets
  • Positioning
  • Strategies
  • Marketing Mix
  • Marketing Research
• Financials
• Controls
  • Implementation
  • Marketing Organization

Over the course of the next several units, you will create a marketing plan using research from the CSU Online Library (e.g., Mergent Online database, ABI/INFORM Collection database). Each project assignment will enable you to complete a portion of the marketing plan, and the completed marketing plan will be submitted in Unit VII.

For this unit’s assignment, you will choose and research one of the following companies for your marketing plan:

• JPMorgan Chase,
• AT&T,
• Walmart,
• ExxonMobil or
• Proctor & Gamble.

After choosing one of the aforementioned companies, you will research, analyze, and create the marketing plan sections described below for your company of choice.

• Situation Analysis: Using the sections below, analyze the competitive market, the company’s targeted market segments, and how your company’s capabilities stack up to the competition.
• Market Summary: Describe, in detail, the target market segments by determining their segment size, segment needs, segment growth, and segment trends. Using more detail to describe these market segments will prove to be beneficial as a basis for the marketing strategies and tactical programs presented later in your marketing plan.
• SWOT Analysis: Include the sections described below.
  • Strengths: In this section, list and describe your company’s internal physical and financial capabilities that can enable it to reach its stated objectives.
  • Weaknesses: In this section, list the internal elements that may prevent or slow your company’s ability to achieve its stated objectives.
  • Opportunities: In this section, list the external and potentially profitable areas in which your company may find an interest in which to target, engage, and perform.
  • Threats: In this section, list the external and potentially unfavorable trials that can negatively affect your company’s business model and competitiveness.
• Competition: List your company’s main competitors, and describe what positions they occupy in the market in which your company wishes to compete. Also, this section is where you should provide a summary of the competitors’ strategies.
• Product Offerings: Review the company’s products or product lines, and identify their main features.
• Distribution: Describe and provide an overview of each of your company’s product distribution channels.

Your assignment will be a minimum of three pages in length. Ensure that you introduce the company you have chosen, and identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. 

 

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Marketing

The read article, “Best of Multimedia: Marketing Myopia in 120 Seconds” http://www.strategy-business.com/blog/Best-of-Multimedia-Marketing-Myopia-in-120-Seconds?gko=70a85,” which provides a great two-minute video on the topic.

Describe how this relates to organizational strategy, mission and marketing strategy. Give specific examples.

 

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