Please see attachment for the case study and the requirement file. 

DO NOT CONTACT until you read through the instructions. No page restriction, but answer the 4 questions comprehensively, cite your source when using info from the case document. 

 

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Please answer this question in two paragraphs.

QUESTION: Pick a product of your choice and trace the channel(s) of distribution for that product from when a company produces it to end customers. Then identify the various participants, companies (by company name) involved in moving that product from the manufacture (producer) to the final consumer (buyers).  

Additionally, the methods of transportation (UPS, railroad, ship, truck, etc.) must also be identified at each stage. Finally, explain why you think the company decided to place, sell or make that product available to the end customer at that final location, i.e. retail, online, etc. 

Respond to 2 other students answer ONE PARAGRAPH EACH below

STUDENT 1: While eating Häagen-Dazs, I couldn’t decide upon what product to select. The first thing that came in mind was Häagen-Dazs of course. I believe that everytime I have Häagen-Dazs, I will be able to remember this discussion board and the things I’ve learned. The main raw ingredients needed to create Häagen-Dazs ice cream comes from various sources. Vanilla extract is taken from Madagascar and shipped to the processing facility, along with sugar from Florida. The eggs are from farms across Europe delivered by trucks. Finally, the milk and creme comes from Arras, France, which happens to be where the processing facility of Häagen-Dazs is located. Once processed in Arras, France, the ice cream is shipped and Golden Valley, Minnesota to be package. This is because the Häagen-Dazs is a General Mills company. After packaged, the ice cream is distributed by Sysco, a multinational marketing and distributing corporation. The goal is to get Häagen-Dazs is every grocery freezer idle. The main retailers for Häagen-Dazs include Walmart and Kroger. Other point of purchases can be made at high traffic locations like at a mall. It is at this point that customers purchase Häagen-Dazs ice cream and hurry home to put it in their freezer.I believe that the company decided to place Häagen-Dazs ice cream in primarily grocery stores to make it convenient for the shoppers. Essentially, it is an add on luxury item for a buyers shopping list.

STUDENT 2:  The product I have chosen is the new 2017 flagship compound bow of Bowtech Archery the Reign 7.  The reason why I have chosen this product is because one, I’m an avid and bow hunter and two, I recently just went through the process of helping one of my buddies purchase this new bow. Bowtech is based out of Eugene, Oregon.  This is where their production and research and development facilities are located.  They pride themselves in making quality American products in America.  A consumer has various ways of purchasing a bow by Bowtech.  One can order directly from Bowtech, purchase one from a major sporting store that carries their line, hunting shops, and on line as well. Depending on how the bow is purchased it can go through various methods of transportation to finally get to the buyer.  After the bow is made at their headquarters in Eugene, Oregon it will be shipped out to the corresponding buyer/seller via different mailing services such as UPS and FedEx whether it be ground or air.  One thing that the buyer/seller can be assured of is that all bows shipped from the production facility are mailed in protective cases and have insurance on them.  These are already very pricy products so the buyer’s investment will be protected.In my recent experience of helping my friend purchase his bow he tested numerous shop models until he found the one he was content with.  After that decision was made the seller than put in an order from Bowtech Archery for that desired bow.  It took roughly two weeks to receive his bow from Oregon and it was sent via UPS priority mail ground transport to the shop where he tested the other models.

 

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Marketing

Experience curve pricing is a method of pricing based on the learning effect, which holds that the unit cost of many products and services declines by 10 percent to 30 percent each time a firm’s experience at producing and selling them doubles, resulting in possible rapid price reductions. Why does this occur? Give some examples.

 

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Purpose of Assignment 

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. 

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

• Major areas of increase and decrease in revenue or type and/or category of business
• Trends that are evident in terms of revenue or type and/or category of business
• Insights that would help formulate marketing strategies to either continue growth or reverse decline
• Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) 

Part 2: 

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. 

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. 

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

• Name of Company
• Location of Company Headquarters
• Name of Product or Service selected
• General description of company (number of employees, revenue, type of ownership, web page, etc.)
• General description of product or service

 

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Marketing in healthcare is certainly a developing art and science. Just one generation ago, it was seen as improper for healthcare professionals to advertise at all! Now, in most circumstances, they truly must advertise and effectively market their services in order to survive. As director of marketing and development for a modern hospital or clinic, how would you set about developing a “brand” for your hospital and promoting that brand in your market area?

 

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