M1A1 discussion Principle

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M1A2 assignment Principle

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Hello, 

THE FOLLOWING IS DUE: 22 JUL 2017 BY 12:00 PM EST.

http://geert-hofstede.com/countries.html

ASSIGNMENT

For this paper, I need you to focus on the culture of South Korea, and how it differs with the culture of the U.S. You can start by looking at the cultural values of this country as shown on the Hofstede webpage linked above.

Keep in mind that it is controversial to try to quantify national culture, so don’t rely only on Hofstede for this paper. Do some additional research and try to find additional information about the cultural aspects of doing business in your country.

Write a 2-3-page paper addressing the following issues:

1.  Go to the Hofstede webpage and look up the values of individualism, power distance, masculinity, and uncertainty avoidance for both your chosen country and for the United States. What are the main differences between national culture in the U.S. and your chosen country?

2.  What implications might these differences have on doing business in your country?

3.  What other information besides Hofstede have you been able to find about culture in your country?  

4.  How do these aspects of culture impact doing business in your country?

5.  Overall, does the national culture of your country make it easy or difficult to business? What cultural pitfalls might an American company investing in your country face?

REQUIRED REFERENCES:

1. http://geert-hofstede.com/countries.html

PAPER EXPECTATIONS: 

1. DUE: 22 JUL 2017 BY 12:00 PM EST.

2. PAPER LENGTH: 2-3 PAGES

3. Answer the questions directly.

4. Stay focused on the precise assignment questions. Don’t go off on tangents or devote a lot of space to summarizing general background materials.

5. MAKE SURE TO USE THE LISTED REFERENCE. Make sure additional sources are from reliable and credible sources. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

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Assignment 1: Discussion—Diversity and Age

You have just received an e-mail from one of your team members expressing concern about the lack of cultural balance in your team. The team member feels that she has fewer opportunities to train compared to her younger peers and that her ideas are often disregarded by others since they assume that she is not well-informed regarding technology or strategy.

You are initially surprised on reading this e-mail, given that you have a team that seems ethnically diverse. However, the team member is concerned because she is fifty-two years old, while the age of the next oldest person on the team is thirty-nine. When you really look at your team, the average age is thirty-four. Given this information, you note cultural differences based on generational factors that could be pertinent. These should be addressed to help the team work in a more cohesive and productive manner.

Based on the above scenario, using the module readings, Argosy University online library resources, and the Internet, respond to the following:

• Training is one of the ways you can address cultural issues; however, do you think it is necessary in this case?
• What would your diversity training look like? Provide details on the time, format, and topics covered.
• What resources would you use, and what issues would you address (if any) with human resources? Would you take any other actions in addition to training?

By Thursday, February 9, 2017, post your response to the appropriate Discussion Area. Through Monday, February 13, 2017, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

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M370 ICORE

Case Study: Customer Lifetime Value

This case exercise was created by Professor John F. Cady specifically for class discussion in M370 ICORE. The data in this case are not representative of any printer manufacturer and should be used only for academic discussion

Peter Pepper’s Printer Promotion Proposal

Peter Pepper is the product manager at Whoyser Products Corporation Technology Products Division. Peter oversees Whoyser low-end printers and related products. After reviewing his sales figures for the first 10 months of 2018, Peter was concerned that he might not hit this year’s annual sales targets for the low-end Whoyser black inkjet printers. These printers were targeted to home users. Because of his concern, he is considering a for printers in a few selected malls in and around Indianapolis.

Peter has been approached by a local entrepreneur, Bobby “Darth” Knight, who ran a direct marketing firm located in Vincennes, IN. Darth has offered his services in developing and implementing a sales promotion campaign to help boost Whoyser’s end-of-year sales. He has suggested a promotional campaign . Darth proposes putting . Darth’s price including all promotional and remuneration of .

Peter is very interested in Darth’s proposal, and is considering it i.

In Whosyer’s printer business, . On average, . In fact, many customers trade up after a while to a more sophisticated laser jet or multifunctional (printer/copier/fax/scanner) printers. But such a trade-up did not benefit Peter directly, as those printer and printer combos fell under a different product manager. .

Consumers of Peter’s typically printed with a Whoyser Star print cartridge. In the targeted consumer household, cartridges . Unfortunately for Peter, Whoyser did not capture all replacement cartridge purchases.  from specialists or over the Internet from office supply sellers. As a conservative estimate Peter estimated that .

To boost sales, . , and . In this special promotional packaged configuration, .

Whoyser forecasted for its products in this tough market . . .

Assignment:

In considering Darth Knight’s proposal for the upcoming Christmas season, Peter asked himself the following questions. Please provide the answers for Peter. Submit your answers supported by all calculations in either a “Word” or an “Excel” document in Canvas.

1.    What is the lifetime value of a single customer who stays with Whoyser for the full 3 years after his/her purchase of a Whoyser inkjet printer, on promotion, during the Christmas sale?

You will find it easiest to simply calculate the value of the customer for each of the three years separately and sum the series to obtain the answer.

2.    Darth’s proposal seems quite expensive to Peter. Peter would like to put some pressure on Vader to commit to a result to be achieved by the end of the promotional campaign just before Christmas. Peter wondered, how many promotional printer packages should Knights kiosk crew sell in the 10 regional malls in order for Whoyser to break-even on the incremental costs. Peter knew from experience that the kiosk crews were unlikely to cannibalize any printer sales from other sources.

Please tell Peter how many incremental printers will have to be sold under current consumer behavior conditions for him to break even on the promotion.

3.    Peter also wanted to know what else could be done to improve the profitability of these low-end printers, using the CLV methodology, in addition to the kiosk promotion itself. In other words what actions could Peter influence to enhance the economic return of acquiring these new customers.

Please suggest 2 or 3 ways for Peter to increase the profitability of the promotion.

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