Learning Journal: Should You Invest or Not?

Using the company you chose(Apple inc) for the Unit 2 journal, continue to research the company in order to be able to ultimately make a decision about investing in the company.

Unit 4-Annual Report of the Company (20 Points)

In your journal please answer the following questions regarding your company:

1. What sections make up the current Annual Report? Why are they important?
2. What did you like and dislike about the letter to the shareholders? Why?
3. What did you find interesting about the operating highlights?
4. What countries does your company operate in besides the United States?
5. What are the future plans/goals of your company? Do these coincide with your investment goals? How?

Please make sure that your responses are in complete sentences and that you use correct grammar and punctuation (i only need 1 page thanks

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Learning Modules:

• Ch. 11: Corrections History and Institutions > History of Prisons
• Ch. 11: Corrections History and Institutions > Correctional System

Myths & Issues Videos:

• Ch. 11: Corrections History and Institutions > Myth v. Reality: The Correctional System Rehabilitates Offenders

Write a 700- to 1,050-word paper using the information found in the CJi Interactive Multimedia and this week’s readings. Include the following in your paper: 

• A description of jail’s place in corrections and its role throughout history
• A summary of the history of state and federal prisons
• A comparison of the similarities and differences between security levels in jails, state prisons, and federal prisons
• An explanation of factors influencing growth in jails, state prisons, and federal prisons 

Format your paper consistent with APA guidelines.

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Learning Objective:

CO1. Assess the legal environment of business.

CO2. Explain how ethical frameworks shape business decisions.

Prompt:Research of the following company that has been in the news for an ethical dilemma. Prepare a PowerPoint about this company’s ethical dilemma, according to the following instructions.  Sources are provided to assist you getting started (click company name link). You will need to further research the company as well as applicable ethical frameworks and related law.

1. Forever 21 – labor violation and other criticized business practices.  If the hyperlink does not work. the URL is: https://corpwatch.org/article/forever-21-fails-comply-federal-sweatshop-investigation

The following resources will also assist you and attached is guidance for preparing a PowerPoint.

· https://www.youtube.com/watch?v=AjpXxvwdQyU

· https://www.coursera.org/learn/strategy-law-ethics/lecture/IEr6M/consider-this-checklist-of-guidelines-when-you-face-ethical-dilemmas

Assignment Instructions:

1. Create a 12– 15 slide PowerPoint presentation that includes:

o Title slide with your name, course, date, school, title of presentation;

o Agenda slide – This lists the key points covered in the PPT;

o Content slides containing bullet points information with illustrations, diagrams, pictures, graphics etc., as appropriate to the slide’s content;

o Speaker’s notes on each slide – either  text presented in the Speaker Notes section at the bottom of the slides or Audio through your Voice speaking (or both);

2. Identify the company and clearly state the ethical dilemma of the company.  There should be only ONE ethical dilemma.

3. Identify and define at least one ethical framework that the company executives appear to have actually used in making their decision.  Note — Not “Should have used.” It is not acceptable to say they did not act ethically or did not use a framework. Analyze it.  Frames include utilitarianism, free market ethics, deontology, virtue ethics, etc., covered in your course readings.

4. Identify and define at least one ethical framework that the company executives should have used and explain how to apply it for them to have reached a better result than actually happened. Be clear.

5. Identify and explain measures the company should implement to avoid this type of problem in the future.

6. Within your discussion include whether the company had a code of ethics or policy that seemed to apply to the situation, and if so, what went wrong with that?

7. Explain what business leadership in any company can learn from this situation.

8. Have a conclusion that wraps up the key points.

9. Include a Reference slide with your sources listed in APA format. (NOTE: Sources must be cited in slides and speaker’s notes for direct quotes, specific facts and graphics, same as in a paper, per APA format. If you are doing audio speaker notes, you would mention the source in your speaking narrative.)

10. Your PPT should have a professional slide background and graphics on each slide. (See rubric)

11. Submit your presentation here in the assignments section, as a PowerPoint attachment. 

12. Please compress your PPT (zip file) if necessary, for uploading. There are several sources online to help you with compressing a PowerPoint presentation.

A Guidelines sheet, containing information and links, for designing a PowerPoint for this Assignment is attached to this Assignment.

  https://saylordotorg.github.io/text_business-law-and-the-legal-environment-v1.0-a/index.html  

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Learning Objectives and Outcomes 

Depict the necessities of FERPA, CIPA, and COPPA.

You are the administrator for a for-benefit educ ation establishment. The foundation’s library gives Internet access, specifically, to understudies and their kids (while the guardians are going to classes). Talk about the necessities of FERPA, CIPA, and COPPA in giving rights to a person under the First Amendment. Also, you have to clarify why you think these laws ought to exceed the extraordinary rights identified with free discourse, remembering the benefit of society. 

After your disc ussion, you have to set up a synopsis report. The report ought to include: 

Visual cues of the necessities of FERPA, CIPA, and COPPA in conceding rights to a person under the First Amendment 

Legitimization for why these laws may exceed unique rights identified with free discourse

• Format: Microsoft Word
• Citation Style: APA

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See Attachment

Learning Outcomes

Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.

Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.

Role of Involvement in purchase decisions.  Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making. 

Consumer decision-making process.  Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process. 

Directions

• Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors. 
• Prepare your assignment beginning with a cover page with your name and the product or service. Then answer the following four questions in order and number the beginning of your response to each question. 

1. Consumer Behavior Model: Environmental factors. Refer to the week’s readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week’s readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making.  Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps.  For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.

Part 2 – Market Segmentation, Targeting, and Positioning

Learning Outcomes

1. Segmentation. Students can use the segmentation characteristics to identify and describe market segments
2. Target Market. Students can identify a usable market segment to be a target market
3. Target-market strategy. Students can determine an appropriate target-market strategy.
4. Positioning. Students can develop and interpret a perceptual map.

Directions

• So far, you have only been considering the customers of your product or service as one big group, or a mass market. More astute marketing breaks down this large group into smaller market segments of consumers who have similar characteristics. For any specific product or service, there could be numerous market segments. However, company resources may only allow a company to pursue one or two or these market segments, which then become target market(s). In this paper, you should divide the mass market for your product or service into at least two market segments and then pick one target market you think would have the most potential for future growth. This target market does not have to be the one the company would have actually picked, or is currently pursuing.
• Think outside your own box. Chances are good you picked a product with which you are familiar. That is a good starting point, and you may represent one target market. But you may represent a target market that is saturated and therefore not the best target market to pick for the remainder of the semester. So be sure your second target market is different enough and represents growth potential. 
• If you did not do a thorough analysis of the competition in the prior writing assignment, you may need to go back and figure out the nature of the product’s or service’s competition. This will be important when you address the positioning of your product for your newly identified target market inasmuch as positioning is a competition-based concept. 
• We understand you are not an employee of the company and do not have access to the data that you feel will allow you to discuss the questions to the degree you would like. Take your best educated and reasoned guesses whenever you need to do so.
• Your job will be to critically examine all of the segmentation bases and arrive at your own description of potential market segments for your product or service. 
• You may want to visit http://www.segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/ for a step-by-step guide on how to draw a perceptual or positioning map. Remember to label both axes of your perceptual map. Meanwhile, here is an example of a perceptual map for the beer market, an excellent example for a highly competitive product.

• Prepare your assignment by answering the following four areas of inquiry related to the learning outcomes noted above. 

1. Segmentation. Using the various criteria of the segmentation bases described in the week’s readings and in Table 4.1, identify at least two distinct market segments for your product or service. Each market segment description must include at least three (more if needed) of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to explain your choices based on what customer need the product or service offering can fill for each segment. 
2. Target market. Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteria for an attractive market segment as described in course content under ‘Selecting Target Markets’. Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be descriptive of the segments’ characteristics like ‘savvy young shoppers’ or ‘educated baby boomers’, or ‘urban hipsters’, or the like. The goal is for your faculty member to get a mental image of your target market for the remainder of the semester.
3. Target market strategy. Should the company focus all their resources on this new target market (concentrated marketing) or should they continue to pursue both the new and the existing target market as well as other market segments (multi-segment marketing)? Alternatively, is the market so saturated might they be more successful by focusing solely on an even more narrow market segment, perhaps an even narrower version (niche marketing) of your selected target market, as their best chance for growth? What is your reasoning?
4. Positioning. Draw yourself a perceptual map as illustrated in the week’s readings or use the websites noted in the directions. Be sure to pick two criteria that are important to your new target market for your two axes, perhaps two of the criteria you used in Week 1 in your competitive analysis. Map at least the two major competitors you noted in the previous writing assignment and add any others that you may have discovered since then. Describe what the perceptual map is telling you regarding how each product is perceived in the minds of the new target market you described above. You may have to make a series of educated guesses for some of the data points. Ideally, you want to find uncontested space. If your product overlaps with a competing offering discuss whether or not your product or service should try for an ‘uncontested’ space on the map and ‘reposition’ itself; or if it should keep the same position and compete head on with the other product. (You will have a chance to make changes to the product, the pricing and the distribution to change the product’s positioning and find uncontested space in the coming weeks). 

General Submission Requirements

• five

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