Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

At its most basic level, Integrated Marketing Communications (IMC) means integrating all the promotional tools, so that they work together in harmony.

Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.

Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress.

IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.

Un-integrated communications send disjointed messages which dilute the impact of the message. This may also confuse, frustrate and arouse anxiety in customers.

For this assignment, watch the following video on Prioritizing Marketing Communications:

Pick a company and research three marketing promotions for the same product or service for this company.

Include the following in your paper:

• Name of the company
• A description of what the organization is selling or promoting in the marketing promotion
• Explain each of the three marketing promotions:
  • For each marketing promotion, what was the promotional strategy (Commercial, radio commercial, billboard, a flyer, mail, email, YouTube video, magazine article, etc.)?
  • Do each of the marketing promotions seem to be marketing to the same target market? Please explain your yes or no response.
  • Do all three of the marketing promotions have an integrated (consistent) message? Please explain your yes or no response.

The paper should be in APA or MLA format and should be at least two double-spaced pages. Use paragraph headings for each of the assessment questions and marketing promotions. 

 

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Integrated Potato Chips paid a $2.70 per share dividend yesterday. You expect the dividend to grow steadily at a rate of 6% per year.a) What is the DIV for years 1-3? What is the selling price years 1-3? What is the total cash flow years 1-3?

Solution:DIVSelling priceTotal cash flowPV of cash flow $2.86 $3.03 $2.862.60 $3.03712.51 $3.2285.22$88.4466.44

 

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Need Help with the following Mini Cases:  Please use Excel for the Answers.  Don’t forget on Ch 15 Mini Case 6 the 250 – 500 word part.

Read the Chapter 15 Mini Case (Mini Case 6) on page 626 in Financial Management: Theory and Practice. Using complete sentences and academic vocabulary, please answer questions a and b.

Using the mini case information, write a 250-500 word recommendation of the financial decisions you propose for this company based on an analysis of its capital structure and capital budgeting techniques.

Read the Chapter 14 Mini Case (Mini Case 5) on page 586 in Financial Management: Theory and Practice. Using complete sentences and academic vocabulary, please answer questions a and b.

Read the Chapter 20 Mini Case (Mini Case 7) on pages 824-825 in Financial Management: Theory and Practice. Using complete sentences and academic vocabulary, please answer questions a and b.

• Attachment 1
• Attachment 2
• Attachment 3

 

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The tuitorial entails solving integrals using integration by parts.This metod of integration requires the first step to identify u & dv from the integral and this is achieved by applying the rule rule of the thumb using the acronym;LIATE whose letters represent five functions to be encountered in the integrals.

The tuitorial has explained in detail the creteria of choosing u & dv and aslo various sample problems showig how the formula can be applied.

At the end of the tuitorial is an exercise where you are provided with the clue to get you started and the answer for the question.Kindly practice the questions for more understanding of the topic.Note that practice makes perfect,and it is essential in understanding mathematics which would translate to high performance.Kinly check the file attached.

Wish you a successful tuitorial session.

 

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Intelligence tests are controversial, partly because they sometimes determine important aspects of people’s lives. For example, intelligence test scores have factored into determining school placement, identifying giftedness, and diagnosing mental retardation and learning disabilities. Even when an intelligence test shows that a child has normal intelligence, there might be speculation of a learning disability due to him or her falling behind in academic achievement. A child’s biology and environment influences his or her academic achievement, as well. Children from different cultures and socioeconomic status have diverse experiences, beliefs, and attitudes that affect their academic achievement. There are also differences in skills that caregivers emphasize during a child’s development that contribute to a child’s school readiness, which influences intelligence and academic achievement.

Intelligence and academic achievement are often used to determine many aspects of a person’s life, including the diagnosis of a learning disability. Most identifiers of learning disabilities are seen within the realm of intelligence and achievement. The Individuals with Disabilities Education Improvement Act of 2004 is an example of a federal mandate that allows for identification of indicators of learning disabilities, such as limited response to intervention or a meaningful discrepancy between a student’s intelligence and achievement scores. When diagnosing a learning disability in determining a child’s intelligence, a combination of indicators is more accurate than a single test score.

For this Discussion, you will explore the differences between intelligence and academic achievement (as opposed to other types of achievement). You also will examine environmental and/or biological influences on intelligence and academic achievement.

To prepare for this Discussion:

• Review this week’s Learning Resources related to intelligence and academic achievement and consider environmental and biological influences.
• Select two influences: environmental and/or biological (you can select two of either category or one of each) that have been associated with intelligence and academic achievement.

By Day 4

Post an explanation of the difference between intelligence and academic achievement. Then, briefly describe the two environmental and/or biological influences you selected. Explain the effects of each influence on intelligence and academic achievement. Be specific and provide examples from your Learning Resources. Use proper APA format and citations.

By Day 6

Respond to at least one of your colleagues’ posts and explain whether you agree or disagree with their assessment. Why or why not?

Return to this Discussion in a few days to read the responses to your initial posting and answer any questions. Note what you have learned and/or any insights that you have gained as a result of your colleagues’ comments.

Submission and Grading Information

Grading Criteria 

 

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