In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking is that it may be permissible, but I don’t know for sure. {Even though I am conversant with financial statements, I am an entrepreneur not an accountant.}You are a CPA/consultant. I have asked you to review the accounting treatment and report back to me. I intend to show your letter to the people at Western and I want your findings backed by authoritative accounting literature. As always, there is a short turn-around: I must have your report by the end of the first week.Focus on the accounting treatment of the consultant’s fee and the staff salaries as described below. Ignore all other advertising costs and any research/development costs Western may have incurred.Your report should be in letter format.The Case Scenario:Western has been around for only two years. During that time they have developed and sold several very successful games, but recently sales and profitability have declined. However, Western has just developed a new game that they think will put them back on top. The game doesn’t have a name yet (corporate espionage is rampant in the computer game industry); instead, it is simply called Project.Western hired a high-priced marketing consulting company, MediaBlitz, to come-up with an integrated marketing strategy for Project. Among other things, MediaBlitz developed a very catchy slogan that Western will use in a multimillion dollar advertising campaign.Of course, before the consultants came-up with the winning slogan, they had presented others that Western rejected as unsuitable for Project’s image.Western wants to capitalize the entire amount of the consulting bill. Western knows the final billing contains charges for the rejected phrases but they reason that the rejected phrases were an integral part of developing the winning slogan.Western will also capitalize the costs of staff salaries for the time they spent in meetings with MediaBlitz.Western intends to amortize the capitalized amounts over the expected product-life of the game.Other Facts:1) MediaBlitz charged Western $750,000 for all of its work.2) Capitalized staff salaries were $300,000.3) Computer game experts who have previewed project are very impressed with it.4) This is a very, very competitive industry with fickle customers who have little brand-loyalty

 

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In this course on the Fundamentals of Marketing, we learned about a variety of elements/components of business and marketing that contribute to the marketing and promotion of products. The underlying purpose of these activities is to achieve a return on investment or sales, which should result in profit for companies and businesses. Your final assignment has two parts.

Part 1

Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment

Part 2

Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives, etc.) and translate/apply them into how they would be carried out into the execution of a marketing strategy.

For instance (note that these examples may not be used in your assignment):

In a SWOT analysis you determined that one of the strengths of a company was that weekly team meetings were held where ideas are exchanged and commendations are awarded to team members who have met or exceeded goals or expectations for the week. How can we translate or incorporate that Strength into a marketing strategy?

Since the ideas being exchanged in the weekly meeting are to foster growth and innovation, camaraderie, excitement, and motivation, they can also be used to generate new ideas for promotion. This weekly team meeting can be leveraged to spur perhaps a name of a new product that company X has been trying to launch for considerable amount of time but just haven’t thought of the right one.

A real world example, Lays Potato Chips reached out to the general public using their social media strength to ask them to come up with a new flavor of potato chip. This combined the strengths the company had with the need to execute a new marketing strategy. Through this process, a consumer won $1mm for coming up with a new potato chip flavor, and Lay’s of course won tons of new customers and multiple millions in sales of new product.

The Final Project needs to be in a Word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work

 

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In this course you have learned about various aspects of physical and personal security. Some of these elements include terrorism, insider threats, and homeland security. These concepts are not new but do have different elements today for individuals and governments. As threats arise, different measures and strategies are developed.

Write a 1,050- to 1,400-word paper that includes:

• The functions of the National Infrastructure Protection Plan and Critical Infrastructure Security.
• Why companies need to understand and create protocol for insider threats.
• Assess of the potential of terrorism and the measures the U.S. can employ if such a threat is identified both internationally, and to protect the homeland.

Format your paper consistent with APA guidelines.

Submit your assignment.

 

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In this course, you will design a web store layout for your own  retail Internet business.  When developing a business, it’s important to  take a look at your competition. In this project, you will complete a  critique of a B2C e-commerce website potential competitor. Do a little  searching for one that interests you and that you are comfortable using  over the next seven weeks for this project. For an overview of this  project, see the Project Overviews module.

Next, browse through the site. In a paper, address the topics for  Week 1 listed below.  Remember to save all of your work as each week  builds on the previous week’s work to establish a complete understanding  on the website critique process. 

The paper should include:

• review of how the website addresses the topics outlined;
• your opinion of how well the website handles the topic areas; and
• insight on how the website could be improved in the topic areas.

Week 1 Website Critique Project.doc

Feel free to include screen shots to  illustrate your ideas where relevant and be sure to include a link to  your site. Your responses should be written in a narrative style rather  than in a numbered list.  Also, I’ve included some links in the lecture  resources that will help you to understand more on checking for  compatibility. 

2-3pgs APA format.

http://www.authorstream.com/Presentation/nortloff-1445156-week-1-introduction-to-retail-business-sv/

SEE ATTACHMENT

Criteria 

Preliminary Steps 

Identified the  B2C and included the URL and date of review.  Reviewed the site for  browser specific problems in multiple browsers, both early and late  versions.  Discussed findings of previous website reviews.     40.0 pts 

E-retaling 

Identified if  the site is an extension of business or a start up.  Compared web store  to a B&M discussing advantages/challenges of selling the products  online.  40.0 pts 

Global E-commerce 

Investigated  international purchases and identified characteristic of products sold  that would make it easier and/or harder to sell online.    20.0 pts 

 

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