Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet databases to research similar marketing strategies in the health care industry.
Write a four to six (4-6) page paper in which you:
- Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
- Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
- Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
- Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
- Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
- Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Examine the marketing research process and market segmentation strategies in the health care industry.
- Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.
- Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
- Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
- Explain the impact that the population and societal, competitive, and financial forces have on health care services.
- Use technology and information resources to research issues in health services strategic marketing.
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using
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7 1 Final Project Needing Revision And Correction On Each Paper Done Already Following Rubric Below 19200327
/in Uncategorized /by developerYou may want to use this as a checklist to make sure that your paper is ready for submission:
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7 18925273
/in Uncategorized /by developerse the template provided to prepare a report that details similarities and differences between religious buildings: A Greek temple, a Roman temple, an Early Christian church, and a Byzantine church. Follow these instructions to complete the assignment:
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7 1 Final Project Needing Revision And Correction On Each Paper Done Already Following Rubric Below
/in Uncategorized /by developerYou may want to use this as a checklist to make sure that your paper is ready for submission:
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7 2 Final Project Milestone Three Marketing And Communication Strategies
/in Uncategorized /by developerInstructions
In this section of the marketing and communication plan, you will develop specific marketing strategies to support the service you are proposing for Bellevue Hospital.
In addition, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare organization that will be impacted by the proposed service.
Note that the stakeholders are unique from your target market. These stakeholders are the individuals who will either partner with you to employ the plan or be impacted by the implementation of the plan.
The proposed service for the hospital is a new health payment plan for the uninsured.
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7 Dq 2
/in Uncategorized /by developerDiscuss the role of the DNP-prepared nurse in sustaining an EBP culture. What are two effective methods the DNP can use in sustaining an EBP culture? 1 page, 2 sources. APA
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7 Casestuduy 2
/in Uncategorized /by developerRead the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet databases to research similar marketing strategies in the health care industry.
Write a four to six (4-6) page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using
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7 Drafting And Revising An Argumentative Essay
/in Uncategorized /by developerAn argumentative (or persuasive) essay is used to try and change people’s viewpoints or to convince them to accept a new behavior or action. People seldom agree on what is right, so a well-developed and supported argumentative essay can help uncover truth. This type of essay can help you think critically about your own ideas, evaluate different sides, and judge the evidence.
In professional environments, you may be asked to help gain employee buy-in for changes to a dress code, benefits or compensation, procedures, and so on. You will need to be able to present these changes in a way that will make it easier for everyone to accept them.
Developing a draft is your chance to see how well you have organized your thoughts. After you write your draft, take a moment to look critically at what you have written. Does your essay say what you wanted it to say? Will a reader understand what you are saying? Do you have a strong thesis statement? Is your argument solid? Have you provided supporting evidence? These are just some of the questions to consider as you work on this assessment. The assessment you submit should be the final version of your essay.
Note: The assessments in this course build on each other and must be taken in sequence. Assessment 6 is paired with Assessment 7. You must complete Assessment 6 and receive feedback from faculty before you complete Assessment 7.
Demonstration of Proficiency
By successfully completing this assessment, you will demonstrate your proficiency in the course competency through the following assessment scoring guide criteria:
In Assessment 6, you developed an outline as part of the prewriting process to help you organize and prepare to write your argumentative essay. In this assessment, you will use that outline, along with the feedback you received from your faculty, to draft and revise the complete essay.
Instructions
Write a 4–6-page argumentative essay on a topic of your choice. Your essay should include the following:
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700 Word Paper 19187805
/in Uncategorized /by developerSelect two health care service providers from the following list:
Write a 700- to 1,050-word paper that discusses the health care service providers selected and the products and support they provide. Your paper should:
Cite at least 1 peer-reviewed or scholarly reference and your textbook to support your information.
Format your paper according to APA guidelines.
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71
/in Uncategorized /by developerEnvironmental Health Issues In communities.
Choose a global environmental health issue or concern and thoroughly review the hazard, the effect on people, the interventions that could or should take place, and the role that nurses should play in reducing or eliminating this hazard. How does this environmental issue impact the healthcare system?
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7103 Topic Pharmacology
/in Uncategorized /by developer#7103 Topic: Pharmacology
Number of Pages: 3 (Double Spaced)
Number of sources: 13
Writing Style: APA
Type of document: Case Study
Academic Level:Undergraduate
Category: Nursing
Language Style: English (U.K.)
Order Instructions: ATTACHED
Please answer Q1a and Q1b questions only for the 825 words. Disregard the other questions. Thanks
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