A metric is a system of measurement that quantifies a trend, characteristic or dynamic. Marketing metrics refers to statistical procedures that companies use to review their effectiveness of their institutional marketing and advertising determinations. The metrics vary depending on the type and size of the campaigns a company uses in marketing and the goals of the company in a categorized market campaign (Mcdonald 2007). In relation to financial information, marketing metrics emphases on; return investment of marketing campaigns, through a comparison of the costs of metrics and the return in business. However, other metrics focuses on how smart marketing campaign will create the company awareness and its brand, the number of new customers attracted and the number of old customers retained. Indeed, companies spend valuable amount of time making marketing budgets since they concede that the business can only if the potential customers are aware of its existence and the products and services they offer in the market.
Meanwhile, considerable financial and time resources are spent on the marketing campaigns, inefficiencies in the highlighted efforts can eventually cripple to the company’s fortunes. For this reason, the companies have to formulate standards to assist them judge the effectiveness of the strategies used in marketing. Globally, the companies use marketing metrics tools to accomplish their product and service awareness tasks (Olibe 2007). Similarly, most marketing metrics is formulated for a definite objective in relation to a specific awareness campaign. For instance, a car company may desire an increase in 20% sales on a specific brand and conducts a fresh marketing and advertising campaign to realize the desired results. At the end of the allocated campaign period, the company can finally look at the costs versus sales figures to determine if they reached the targeted goal.
Contrastingly, a marketing metrics financial approach focuses on return on investment of a given marketing campaign. Return on investment is calculated by subtracting the total cost of implementation from total revenue generated from a specific campaign. The resultant figure is then expressed as a percentage of campaign cost by division. For instance, a marketing initiative that produces a net of $ 100 US Dollars of revenue after an implementation cost of $1, 000 USD, would result into a return on investment of 10%. Other marketing metrics devices are used to study the marketing strategy effectiveness. However, the metrics may be specific to the campaign used. For instance, an email blast that uses the response from the customers may be evaluated by the response of the customers received. Such metrics focus on the company’s consumer base both in terms of the old customers retained and the new customers attracted.
Commonly used marketing metrics
Return on Market Investment (ROMI)
It assists marketers to measure activities and their performance across the mix of marketing. Return on market investment measures the degree to which the spending in the market finally becomes profitable for the business.
How Return on Market Investment Works
Return on market investment refers to marketing contribution attributable to marketing divided by marketing invested. The process is based on calculations:
[Incremental Revenue Attributable to Marketing × Contribution Margin (%) –
Marketing Spending]/Marketing Spending ($)
There are two major forms of ROMI metric: long-term ROMI and short term ROMI.
Short Term ROMI- measures revenue such as contribution margin and market share for every dollar spent on marketing. It gets best applied for the determination of steer investments and marketing effectiveness from less profitable to more profitable activities (Refenes 1995).
Long- term ROMI– used to determine less tangible marketing aspects effectiveness. For example, consumer motives and increased brand awareness. However, long-term ROMI creates brand challenges for the products that are unfamiliar with the use of analytical marketing and analytical business used to determine the decisions on the allocation of resources. Despite the challenge, it can be sophisticated procedure for measuring of investment priority and market allocation within the established networks.
According to this analysis, this numerical marketing metric tool looks at the total cost of marketing, costs spent on salaries of the marketing team, overhead and other programs. When the resultant figure is related to the cost of customer acquisition, the figures are always taken care of the costs. Despite the advantages of using ROMI, its overreliance can make the company have an illusion that other marketing metrics is less valuable (Malhotra 2005). However, other metrics can as well show and reveal how the information from the market works and feed the business with the necessary information.
Customer Acquisition Cost (CAC)
This refers to the total marketing and sales cost, it is determined by adding up all the advertising or product spent, plus commissions and bonuses, plus salaries, plus overhead in a given period. The resultant figure is further divided by the number of newly recruited customers in the same period indicated (Refenes 1995). The period could be a year, a month or quarterly. For instance, if a company spends $ 300, 000 on marketing and sales in one month and recruited 30 customers in the same period, the company’s customer acquisition cost is $ 10, 000. However, the procedure is extremely dependent on the industry and price point. This may make some industries that are shy of taking great business risks backing off from this marketing metric tool.
Ratio of Customer Lifetime Value to CAC (LTV:CAC)
According to Malhotra (2005), this tool is used to compare the cost spent to acquire the new customers. The tool is suitable for companies that have recurrent revenue streaming from the customers or for customers who make repeated purchase of the products. LTV is computed by subtracting the gross margin from the amount the customers pays in a period and finally divide by churn % (Cancellation rate) for the very customer. However, for a customer who pays $100,000 annually, with the gross margin of revenue 70%, and that the customer is the type that will cancel at 16% annually, then the LTV is $437,500.
Now, after calculating the LTV and the CAC, the following procedure is to compute for the two by finding the ratio LTV: CAC. For instance, It costs $ 100, 000 to acquire a customer, and that the LTV is $ 437, 500, and then LTV: CAC will be 4.4:1. Most marketing technicians admit that the ratio should be higher than 3× asserts (Malhotra 2005); however, a higher ratio means the company’s marketing and sales have a higher return on investment. Though, higher ratio is not better because when the ratio is extremely high, the company might be tempted to spend more money on marketing and sales for faster growth. This may be because, the company is reinstating its growth by under spending thus may lose the competitive edge. For this reason, most companies use the LTV- CAC ratio to assess the revenue per customer, employee and growth in market share. It also helps the company identify the areas of financial waste that has no value to the customer.
Time To Pay Back CAC
This refers to the number of months or years a company may take to earn back the Customer acquisition cost spent to recruit new customers. It is calculated by dividing the Customer acquisition cost by margin adjusted revenue per a given period for the newly added customer. The resultant number will be the amount of time taken to pay back. For industries where the customers may pay single upfront time, this metric may be irrelevant since the upfront should be greater than the Customer acquisition cost. Rather, the company may be losing financial resources on the customer. Contrastingly, in case the customer pays annual or monthly fees, the payback time should be strictly twelve months. This means that the company is becoming profitable on the newly singed customer just by the first year, and finally the company starts making money.
In this marketing metric, below six months it may mean that the company is under investing in marketing and sales. From 9- 18 months sales and marketing are at reasonable point and over 18 months there is a problem with sales and marketing of the company. The companies usually limit the use of time to pay back due to its inconsistency.
Marketing Originated Customer
This is a metric ratio that shows the percentage of the business driven purely by marketing. To compute for this ratio, use the newly signed customers in a given period and evaluate the percentage of the customers that started with the marketing generated lead. It is a simple procedure to adopt if the company has a closed loop marketing system of analysis.
The advantage of this metric method is that is shows directly the proportion of the overall customer acquired that originated from the marketing procedures. Additionally, the metric marketing is often higher than the sales (Olibe 2007). The percentage, however, may vary from one company to the other. For companies that possess a sales team assisted by the company’s inside sales and with cold callers, the percentage might be small, for instance, 20- 40 %; however, for a company using inside sales team and supported by lead generation resulting from marketing, the percentage might be approximately 40% – 80 %. Finally, for a company with human fewer sales, the percentage might be 70% – 95%. In addition, the percentage can also be computed using revenue depending on how the company prefers to view the business.
Marketing Influenced Customer %
The metric procedure is almost similar to marketing Originated Customer %. However, it slightly differs because it adds the newly signed customers where marketing nurtured and touched the lead at a given point during the process of sales. For example, if a sales individual found a lead that attended the marketing and advertising event and then finally closed, it is deduced that the new customer was influenced by the process of the marketing. The resultant percentage should be higher; then the originated percentage. In the recent past, the companies have adopted this marketing metric due to its power of persuasion of the customers.
The marketers have realized the value of commercial influence of the customers. For example, seeing famous person using a particular product could translate to millions of sales. Companies have turned to this procedure because it assists the customers benefit from their interests, passions and hence influence the customers. According to Ambler (2000), Marketing Influenced will become essential marketing tool where trust exists at the epicenter of the market.
Learning I Gained and Contribution to Marketing Metrics Assignment.
I found this assignment motivating and informative and my skills and knowledge have gone up after attending to this assignment. My marketing knowledge has momentously expanded as a result of doing this assignment to incorporate the marketing metrics global approach. For example I realized that, marketing metrics has varied elements of measurement, including net sale billed number of design or product registrations and brand surveys to the awareness of the brand measure. Furthermore, I noted the companies apply monitoring and analyzing the performance of marketing matrix to increase their competitive edge and intelligence, assess their market strengths and weaknesses and assist in the calculation of the marketing budgets.
Return on marketing investment and marketing return investment are of, my view, the best marketing metrics tools for most companies to allocate investments in the market. This is because the companies can conduct analysis of communication and discovery of useful data patterns, which may be dependent on simultaneous statistics application, operation’s research to, purposefully, qualify performance and programming of the computer. These marketing metrics highly contribute to the margin of analysis of cost volume profits. This is a form of management accounting and the marginal profit per sale of one unit.
To sum up, I updated my marketing knowledge in the application of marketing metrics for the purpose of international and local marketing and the value of signing a single customer in the business. The marketing metrics assignment has extendedly sharpened my knowledge of strategic choice of a particular marketing tool depending on the goals of the company. Finally, I can assert that my confidence level has increased, along my marketing skills and knowledge as a result of engaging in this assignment. Since only self-confident managers communicate the vision of their company’s future (Seggie 2007), I believe that my level of confidence will assist me develop my career as until I rise to executive level.
References
AMBLER, T. (2000). Marketing Metrics. Business Strategy Review. 11, 59-66.
KROPIVNIK, S., & KEJŽAR, N. (2011). Exploratory network analysis as an add-on to internet metrics: joining reach figures with positions’ characteristics. Collaboration Networks and Knowledge Diffusion.
MALHOTRA, N. K. (2005). Review of marketing research. Volume 1 Volume 1. Armonk, N.Y., M.E. Sharpe. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199803.
MCDONALD, M. (2007). Marketing metrics. Journal of Marketing. Jun / Jul, 32-35.
OLIBE, K. O., & REZAEE, Z. (2007). The effect of volume of intrafirm transfers on market metrics. Advances in International Accounting : a Research Annual. 20, 1.
REFENES, A.-P. N. (1995). Testing strategies and metrics. Neural Networks in the Capital Markets / Edited by Apostolos-Paul Refenes.
ROSENKRANS, G. (2007). Online Advertising Metrics.
SEGGIE, S., CAVUSGIL, E., & PHELAN, S. (2007). Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics. Industrial Marketing Management. 36, 834-841.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
Marketing Metrics In Business
/in Uncategorized /by developerA metric is a system of measurement that quantifies a trend, characteristic or dynamic. Marketing metrics refers to statistical procedures that companies use to review their effectiveness of their institutional marketing and advertising determinations. The metrics vary depending on the type and size of the campaigns a company uses in marketing and the goals of the company in a categorized market campaign (Mcdonald 2007). In relation to financial information, marketing metrics emphases on; return investment of marketing campaigns, through a comparison of the costs of metrics and the return in business. However, other metrics focuses on how smart marketing campaign will create the company awareness and its brand, the number of new customers attracted and the number of old customers retained. Indeed, companies spend valuable amount of time making marketing budgets since they concede that the business can only if the potential customers are aware of its existence and the products and services they offer in the market.
Meanwhile, considerable financial and time resources are spent on the marketing campaigns, inefficiencies in the highlighted efforts can eventually cripple to the company’s fortunes. For this reason, the companies have to formulate standards to assist them judge the effectiveness of the strategies used in marketing. Globally, the companies use marketing metrics tools to accomplish their product and service awareness tasks (Olibe 2007). Similarly, most marketing metrics is formulated for a definite objective in relation to a specific awareness campaign. For instance, a car company may desire an increase in 20% sales on a specific brand and conducts a fresh marketing and advertising campaign to realize the desired results. At the end of the allocated campaign period, the company can finally look at the costs versus sales figures to determine if they reached the targeted goal.
Contrastingly, a marketing metrics financial approach focuses on return on investment of a given marketing campaign. Return on investment is calculated by subtracting the total cost of implementation from total revenue generated from a specific campaign. The resultant figure is then expressed as a percentage of campaign cost by division. For instance, a marketing initiative that produces a net of $ 100 US Dollars of revenue after an implementation cost of $1, 000 USD, would result into a return on investment of 10%. Other marketing metrics devices are used to study the marketing strategy effectiveness. However, the metrics may be specific to the campaign used. For instance, an email blast that uses the response from the customers may be evaluated by the response of the customers received. Such metrics focus on the company’s consumer base both in terms of the old customers retained and the new customers attracted.
Commonly used marketing metrics
Return on Market Investment (ROMI)
It assists marketers to measure activities and their performance across the mix of marketing. Return on market investment measures the degree to which the spending in the market finally becomes profitable for the business.
How Return on Market Investment Works
Return on market investment refers to marketing contribution attributable to marketing divided by marketing invested. The process is based on calculations:
[Incremental Revenue Attributable to Marketing × Contribution Margin (%) –
Marketing Spending]/Marketing Spending ($)
There are two major forms of ROMI metric: long-term ROMI and short term ROMI.
Short Term ROMI- measures revenue such as contribution margin and market share for every dollar spent on marketing. It gets best applied for the determination of steer investments and marketing effectiveness from less profitable to more profitable activities (Refenes 1995).
Long- term ROMI– used to determine less tangible marketing aspects effectiveness. For example, consumer motives and increased brand awareness. However, long-term ROMI creates brand challenges for the products that are unfamiliar with the use of analytical marketing and analytical business used to determine the decisions on the allocation of resources. Despite the challenge, it can be sophisticated procedure for measuring of investment priority and market allocation within the established networks.
According to this analysis, this numerical marketing metric tool looks at the total cost of marketing, costs spent on salaries of the marketing team, overhead and other programs. When the resultant figure is related to the cost of customer acquisition, the figures are always taken care of the costs. Despite the advantages of using ROMI, its overreliance can make the company have an illusion that other marketing metrics is less valuable (Malhotra 2005). However, other metrics can as well show and reveal how the information from the market works and feed the business with the necessary information.
Customer Acquisition Cost (CAC)
This refers to the total marketing and sales cost, it is determined by adding up all the advertising or product spent, plus commissions and bonuses, plus salaries, plus overhead in a given period. The resultant figure is further divided by the number of newly recruited customers in the same period indicated (Refenes 1995). The period could be a year, a month or quarterly. For instance, if a company spends $ 300, 000 on marketing and sales in one month and recruited 30 customers in the same period, the company’s customer acquisition cost is $ 10, 000. However, the procedure is extremely dependent on the industry and price point. This may make some industries that are shy of taking great business risks backing off from this marketing metric tool.
Ratio of Customer Lifetime Value to CAC (LTV:CAC)
According to Malhotra (2005), this tool is used to compare the cost spent to acquire the new customers. The tool is suitable for companies that have recurrent revenue streaming from the customers or for customers who make repeated purchase of the products. LTV is computed by subtracting the gross margin from the amount the customers pays in a period and finally divide by churn % (Cancellation rate) for the very customer. However, for a customer who pays $100,000 annually, with the gross margin of revenue 70%, and that the customer is the type that will cancel at 16% annually, then the LTV is $437,500.
Now, after calculating the LTV and the CAC, the following procedure is to compute for the two by finding the ratio LTV: CAC. For instance, It costs $ 100, 000 to acquire a customer, and that the LTV is $ 437, 500, and then LTV: CAC will be 4.4:1. Most marketing technicians admit that the ratio should be higher than 3× asserts (Malhotra 2005); however, a higher ratio means the company’s marketing and sales have a higher return on investment. Though, higher ratio is not better because when the ratio is extremely high, the company might be tempted to spend more money on marketing and sales for faster growth. This may be because, the company is reinstating its growth by under spending thus may lose the competitive edge. For this reason, most companies use the LTV- CAC ratio to assess the revenue per customer, employee and growth in market share. It also helps the company identify the areas of financial waste that has no value to the customer.
Time To Pay Back CAC
This refers to the number of months or years a company may take to earn back the Customer acquisition cost spent to recruit new customers. It is calculated by dividing the Customer acquisition cost by margin adjusted revenue per a given period for the newly added customer. The resultant number will be the amount of time taken to pay back. For industries where the customers may pay single upfront time, this metric may be irrelevant since the upfront should be greater than the Customer acquisition cost. Rather, the company may be losing financial resources on the customer. Contrastingly, in case the customer pays annual or monthly fees, the payback time should be strictly twelve months. This means that the company is becoming profitable on the newly singed customer just by the first year, and finally the company starts making money.
In this marketing metric, below six months it may mean that the company is under investing in marketing and sales. From 9- 18 months sales and marketing are at reasonable point and over 18 months there is a problem with sales and marketing of the company. The companies usually limit the use of time to pay back due to its inconsistency.
Marketing Originated Customer
This is a metric ratio that shows the percentage of the business driven purely by marketing. To compute for this ratio, use the newly signed customers in a given period and evaluate the percentage of the customers that started with the marketing generated lead. It is a simple procedure to adopt if the company has a closed loop marketing system of analysis.
The advantage of this metric method is that is shows directly the proportion of the overall customer acquired that originated from the marketing procedures. Additionally, the metric marketing is often higher than the sales (Olibe 2007). The percentage, however, may vary from one company to the other. For companies that possess a sales team assisted by the company’s inside sales and with cold callers, the percentage might be small, for instance, 20- 40 %; however, for a company using inside sales team and supported by lead generation resulting from marketing, the percentage might be approximately 40% – 80 %. Finally, for a company with human fewer sales, the percentage might be 70% – 95%. In addition, the percentage can also be computed using revenue depending on how the company prefers to view the business.
Marketing Influenced Customer %
The metric procedure is almost similar to marketing Originated Customer %. However, it slightly differs because it adds the newly signed customers where marketing nurtured and touched the lead at a given point during the process of sales. For example, if a sales individual found a lead that attended the marketing and advertising event and then finally closed, it is deduced that the new customer was influenced by the process of the marketing. The resultant percentage should be higher; then the originated percentage. In the recent past, the companies have adopted this marketing metric due to its power of persuasion of the customers.
The marketers have realized the value of commercial influence of the customers. For example, seeing famous person using a particular product could translate to millions of sales. Companies have turned to this procedure because it assists the customers benefit from their interests, passions and hence influence the customers. According to Ambler (2000), Marketing Influenced will become essential marketing tool where trust exists at the epicenter of the market.
Learning I Gained and Contribution to Marketing Metrics Assignment.
I found this assignment motivating and informative and my skills and knowledge have gone up after attending to this assignment. My marketing knowledge has momentously expanded as a result of doing this assignment to incorporate the marketing metrics global approach. For example I realized that, marketing metrics has varied elements of measurement, including net sale billed number of design or product registrations and brand surveys to the awareness of the brand measure. Furthermore, I noted the companies apply monitoring and analyzing the performance of marketing matrix to increase their competitive edge and intelligence, assess their market strengths and weaknesses and assist in the calculation of the marketing budgets.
Return on marketing investment and marketing return investment are of, my view, the best marketing metrics tools for most companies to allocate investments in the market. This is because the companies can conduct analysis of communication and discovery of useful data patterns, which may be dependent on simultaneous statistics application, operation’s research to, purposefully, qualify performance and programming of the computer. These marketing metrics highly contribute to the margin of analysis of cost volume profits. This is a form of management accounting and the marginal profit per sale of one unit.
To sum up, I updated my marketing knowledge in the application of marketing metrics for the purpose of international and local marketing and the value of signing a single customer in the business. The marketing metrics assignment has extendedly sharpened my knowledge of strategic choice of a particular marketing tool depending on the goals of the company. Finally, I can assert that my confidence level has increased, along my marketing skills and knowledge as a result of engaging in this assignment. Since only self-confident managers communicate the vision of their company’s future (Seggie 2007), I believe that my level of confidence will assist me develop my career as until I rise to executive level.
References
AMBLER, T. (2000). Marketing Metrics. Business Strategy Review. 11, 59-66.
KROPIVNIK, S., & KEJŽAR, N. (2011). Exploratory network analysis as an add-on to internet metrics: joining reach figures with positions’ characteristics. Collaboration Networks and Knowledge Diffusion.
MALHOTRA, N. K. (2005). Review of marketing research. Volume 1 Volume 1. Armonk, N.Y., M.E. Sharpe. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199803.
MCDONALD, M. (2007). Marketing metrics. Journal of Marketing. Jun / Jul, 32-35.
OLIBE, K. O., & REZAEE, Z. (2007). The effect of volume of intrafirm transfers on market metrics. Advances in International Accounting : a Research Annual. 20, 1.
REFENES, A.-P. N. (1995). Testing strategies and metrics. Neural Networks in the Capital Markets / Edited by Apostolos-Paul Refenes.
ROSENKRANS, G. (2007). Online Advertising Metrics.
SEGGIE, S., CAVUSGIL, E., & PHELAN, S. (2007). Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics. Industrial Marketing Management. 36, 834-841.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
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daily routine of a student
/in Uncategorized /by developerThe post daily routine of a student appeared first on Essay Freelance Writers.
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qualities of a good communicator
/in Uncategorized /by developerThe post qualities of a good communicator appeared first on Essay Freelance Writers.
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how to structure an essay
/in Uncategorized /by developerThe post how to structure an essay appeared first on Essay Freelance Writers.
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Into The Wild Essay Topics
/in Uncategorized /by developerChoosing the right idea is often the hardest step when you need to write an essay on a book. Many students search for good Into the Wild Essay topics but struggle to find ones that are focused and useful.
This article brings together a wide range of topic ideas to help you explore themes, characters, and lessons from Jon Krakauer’s story. Whether you want to look at American values, freedom, or the life of Chris McCandless, the list will give you clear
starting points. With these topics, it becomes easier to write an essay that is meaningful, well-structured, and connected to the key ideas in the book and film.
No key points have been set for this post.
Best Into the Wild Topic Ideas & Essay Examples
Interesting Into the Wild Essay Topics
Into the Wild Essay Questions
Into the Wild’ Materialism Essay Topics
Into the Wild’: Transcendentalism Essay Topics
Into the Wild’ Persuasive Essay Topics
Into the Wild’: Compare and Contrast Essay Topics
Essay Topics on American Values In Christopher McCandless’s Into the Wild
Main Themes And Ideas In The Novel Into the Wild
Freedom Topics In The Film Into the Wild
Essay Topics on The Life Of Chris McCandless
Suggested Essay Topics Comparing Chris McCandless, Everett Ruess and Jon Krakauer
With a deep understanding of the student experience, I craft blog content that resonates with young learners. My articles offer practical advice and actionable strategies to help students achieve a healthy and successful academic life.
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Argumentative Vs Persuasive Essay: Comprehensive Comparison
/in Uncategorized /by developerWhen people talk about essay writing, one topic that often causes confusion is the argumentative vs persuasive essay debate. At first glance, they seem almost identical: both try to convince the reader to accept a point of view. However, while they share a common purpose, their methods and attitudes are quite different. Knowing the difference matters because it helps students, professionals, and even casual writers use the right style of writing for the right purpose.
Let’s walk through both essays step by step so that by the end, you’ll be able to clearly see what sets them apart.
Key Takeaways
What Is The Difference Between Argumentative And Persuasive Writing?
When comparing an argumentative vs a persuasive essay, it’s easy to think of them as two sides of the same coin. Both aim to convince the reader, but they go about it differently. We shall go through them in detail below.
Argumentative Writing
An argumentative essay is built around facts, research, and logical reasoning. The writer presents information backed by solid evidence, making sure to include a counterargument to show balance. Instead of relying on emotional appeal, it stays grounded in data, presenting a balanced view before asking the reader to adopt one side of an argument.
For example, a study published in the Journal of Writing Research in 2019 found that students who practiced argumentative writing consistently developed stronger critical thinking skills because they were required to evaluate multiple sides of a matter before reaching a conclusion. This shows how argumentative writing is less about emotional appeal and more about logical reasoning.
If you’re curious about how to structure this type of essay, this detailed guide on the Argumentative Essay Outline is a great place to start.
Persuasive Writing
A persuasive essay leans heavily on emotion and personal attitude. Here, the writer tries to sway the reader on an emotional level by appealing to values, opinions, or feelings. Instead of presenting both sides, persuasive writing focuses on one opinion and attempts to convince the reader through emotional appeal.
In 2020, research published in Written Communication showed that persuasive writing engages more areas of the brain connected to empathy and emotional processing, highlighting why it can be effective in making the reader adopt a specific opinion. This clearly sets it apart from argumentative writing, which activates the reasoning centers of the brain more strongly.
For tips on how to develop stronger persuasion skills, you can look at How to Write an Effective Persuasive Essay.
Key Differences
To make the distinction clear, here’s a quick breakdown of the difference between argumentative and persuasive essay writing:
If you’d like to compare real examples side by side, these Argumentative Essay Examples and Persuasive Essay Examples provide a useful contrast.
Why Do Students Mix Them Up?
It’s easy to see why people confuse persuasive and argumentative writing. Both are essays that require an introduction, body paragraphs, and a conclusion. Both also try to convince the reader. Because they share a similar structure, many assume they are just different names for the same essay type.
However, the distinction between argumentative and persuasive writing lies in their purpose and style. An argumentative paper will present evidence to support every claim, often backed by research. A persuasive piece, however, might use personal stories, opinions, or appeals to emotion instead of facts.
Another reason for confusion is that teachers sometimes use the words interchangeably in class. But once you recognize whether an essay is built on facts and logic or emotional appeal, you’ll be able to tell them apart instantly.
When Should You Use an Argumentative vs a Persuasive Essay?
Knowing when to use argumentative vs persuasive writing may depend on your goal and the audience.
If you’re new to essay writing, you might find it helpful to check out guides like How to Write an Argumentative Essay or explore rhetorical techniques such as How to use Ethos, Pathos, and Logos in a Persuasive Essay.
How To Tell Them Apart While Reading Or Writing
Sometimes, the difference between an argumentative essay and a persuasive essay can be spotted by looking at tone, evidence, and the type of language used.
Here are some clues:
When writing your own, ask yourself:
In some cases, teachers may assign essays that combine elements of both. That’s fine. What matters is being clear on what sets them apart so that you don’t confuse the two types of essays in academhelper.com writing.
Conclusion
To sum up, the difference between persuasive and argumentative writing comes down to approach. An argumentative essay is built on facts, logic, and solid evidence, while a persuasive essay relies on opinion, emotion, and emotional appeal. Both are useful, but they serve different purposes. Once you know which one you’re dealing with, you’ll be better prepared to make the reader agree with you, whether through evidence or emotion.
FAQs
1. What’s the difference between a persuasive and an argumentative essay in one sentence?
An argumentative essay presents logical reasoning and evidence to support a claim, while a persuasive essay tries to sway the reader with emotional appeal and opinion.
2. Which essay type is harder to write?
Many students find argumentative essays harder because they require more research, evidence, and a balanced view, while persuasive essays are often more flexible.
3. Do both essays require research?
Argumentative essays require research to present solid evidence, but persuasive essays may or may not include it depending on the writer’s style.
4. Can you mix persuasive and argumentative writing in one essay?
Yes, it’s possible. Some of the best essays use both, starting with logical reasoning and then adding an emotional appeal to make the reader connect with the argument.
Through my engaging and informative blog posts, I aim to provide helpful tips on topics such as essay writing, research skills, and academic planning, empowering students to thrive in their academic pursuits.
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Lessons from the Russian and American conflict
/in Uncategorized /by developerThe long as well as complex history of conflicts between Russia as well as United States of America has offered the whole world several lessons on the areas of international relations alongside strategic planning and conflict resolution. It is further to be stated that spanning eras from the nuclear brinkmanship of Cold War to modern day cyber as well as economic warfare, these dynamics between two global powers have reshaped global orderliness. The blog in this significance would be exploring the key insights and the enduring lessons that could be gleaned from their rivalries those are multifaceted.
It is to be seen that the Cold War period would remain most pivotal chapter in the rivalry of Russia and America. During this specific era, it could be seen that both nations have been engaged in the high-stake game of deterrence of nuclear energy, proxy wars and confronting ideologically (German, 2024). Significantly, the doctrine of Mutual Assured Destruction (MAD) has further underscored peril of escalation, whereas, it has also equally established fragile power balance. Certainly, in this accordance, it can be stated that this period has taught the world regarding the importance of restraints, clear communication along with underlying risks catastrophic considering unchecked races of arms (Haley, 2021).
For example; it can be seen that Cuban Missile Crisis occurred in 1962 has stand out as the crucial moment. With the world on the edge of nuclear war, it is to be seen that black-channel communications and diplomacy rapidly has de-escalated that crisis ultimately (Chernobrov and Briant, 2022). Certainly, this incident has underscored essential requirement for maintaining open channels for communication. That is also even among adversaries for the purpose of preventing misunderstanding that might be leading towards conflicts irreversibly.
On the other hand, it is to state that one of the fundamental lessons learned from the Russian and American conflicts is diplomacy. However, complex would be indispensable in this accordance (Paquin, 2024). Regardless of wider differences in the ideology, both the nations Russia and America is seen to have returned to negotiation tables repeatedly for managing the rivalry existing between them (Davies et al. 2023). This specific commitment towards dialogues even amidst the mistrust underlying and existing deeply is illustrating that even the opponents who are most polarised would be able to find the common base when the stakes are seen to be existential.
In this accordance, Strategic Arms Reduction Treaty (START) agreements can be exemplified that has reduced periodically the arsenals of both the nations regarding nuclear and these are certainly testament to this specific lesson. They have further highlighted how treaties regardless of being well-crafted would be coupled with verification mechanisms rigorously (Vićić and Gartzke, 2024). And, that can develop the confidence and stability even within this highly competitive environment. Thus, such diplomatic endeavours would be reminding policymakers at present that proactive and transparent negotiations are utmost essential for mitigation of the conflicts and also fostering security across the globe.
Furthermore, the conflict observed between Russia and United States has also exhibited the pitfall alongside the power of economic statecraft. Contextually, it can be evaluated that economic sanctions have often been incorporated as the tool towards signalling disapproval and for coercing changes in the policies without having resort to have military engagement directly (NDUBUISI et al. 2024). For example, it can be seen that in respect to several geographical manoeuvres, United States of America along with its observable allies have made imposition of the sanctions on Russia. That is also aiming for curbing its actions aggressively across the regions like Easter Europe.
However, on the contrary, these economic strategies are found to be bipartite swords. That is certainly because; while sanctions could be constraining capabilities of the adversary, they can equally have domestic consequences unintended and straining global alliances (Kebadze et al. 2024). This certain lesson further has emphasises need for having a balanced approach. That is also by leveraging economic tools in judicious manner while at the time of ensuring that they are not undermining broader level of strategic goals and global stability.
Thus, perhaps the most enduring lesson from the conflicts among Russia and America is considered to be the imperative to learn as well as adapting in continual manner (Wiatr, 2024). It can be stated that the historical ebb and existing flow between cooperation and confrontation would be serving as the reminder that dynamics of global power would not be static. Therefore, for that purpose, every generation of the leaders should be studying past mistakes and successes as well for crafting the policies that are bound to be innovative and informed by the precedent historically both (Fernandez, 2024).
Therefore, with this discussion, it can be certainly comprehended that this continuous process of learning is evident in context of the evolving approaches to arms control and not only that but also for resolution of conflicts and diplomacies internationally. For example; it can be highlighted that modern discussions on controls of arms is extended beyond nuclear weapons for including advance technologies such as; cyber weapons and hypersonic missiles (THOMAS, 2024). Henceforth, with learning from past conflicts, policymakers on international level can anticipate future challenges in better way and equally working proactively for mitigating the underlying risks.
Based on the critical discussion so far, it can be implied that the enduring rivalry existing in between Russia and America has offered rich lesson tapestry that is extended more than bilateral lessons between them. Certainly, from the diplomacy being critically important and open communication at the time of Cuban Missile crisis to nuanced usage of the economic sanctions and emergence of warfare on cyber, every chapter within their conflicts have underscored needs for thoughtful strategies. Holistically, that would also be adaptive in context of international relations practices. Moreover, with the global landscape to evolve continually, the insights at core is drawn from historic rivalries that would remain crucial to navigate challenges in the future, ensuring that even during intense competition, stability persuasion and peace would remain as the guiding priority.
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Chernobrov, D. and Briant, E.L., 2022. Competing propagandas: How the United States and Russia represent mutual propaganda activities. Politics, 42(3), pp.393-409.
Davies, S., Pettersson, T. and Öberg, M., 2023. Organized violence 1989–2022, and the return of conflict between states. Journal of peace research, 60(4), pp.691-708.
Fernandez, N., 2024. Putin’s Pivot: Understanding the Evolution of Russia’s Anti-Western Stance. Political Analysis, 22(1), p.5.
German, T., 2024. From cooperation to confrontation: US-Russia relations since 9/11. International Politics, 61(3), pp.567-586.
Haley, G., 2021. Putin’s “global hybrid war”: US experts, Russia, and the Atlantic Council. Russia in Global Affairs, 19(1 (73)), pp.146-172.
Kebadze, M., Chokhelishvili, L. and Kazarashvili, N., 2024. The Cold War: an ideological conflict. Pedagogical Cluster-Journal of Pedagogical Developments, 2(2), pp.456-461.
NDUBUISI, J.O., Ambrose, O.A. and ACHUGBUE, P.E., 2024. CUBAN MISSILE CRISIS: A PRECURSOR TO DETENTE AND INCREASED NEGOTIATIONS IN THE RESOLUTION OF INTERNATIONAL CRISIS. SOCIAL SCIENCES, 1(2), pp.1-17.
Paquin, J., 2024. The United States facing allies’ populist blackmail: Why the Philippines and Turkey threatened to realign with China and Russia. European Journal of International Security, 9(2), pp.160-179.
THOMAS, D., 2024. INTERNATIONAL CONFLICT IN A WORLD ‘RULED’BY PUTIN. GPH-International Journal of Social Science and Humanities Research, 7(04), pp.54-63.
Vićić, J. and Gartzke, E., 2024. Cyber-enabled influence operations as a ‘center of gravity’in cyberconflict: The example of Russian foreign interference in the 2016 US federal election. Journal of Peace Research, 61(1), pp.10-27.
Wiatr, J.J., 2024. CONTEMPORARY ARMED CONFLICTS: AN OUTLINE OF A COMPARATIVE ANALYSIS. Studia Socjologiczno-Polityczne. Seria Nowa, 20(1), pp.9-22.
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How To Write A Research Question: Guide + Examples
/in Uncategorized /by developerA good research project always starts with a clear question, and learning how to write a research question can make or break the quality of your work. It’s more than just picking a topic; it’s about shaping that topic into something specific, meaningful, and worth investigating.
A strong research question acts as a guide for your entire project, making sure you stay on track and produce a focused research paper rather than a scattered collection of ideas. In academic writing, the research question is like the compass; you may explore many directions, but it always points you back to your goal. Whether you’re a student preparing a thesis, a writer developing content for a blog, or even working on an educational YouTube video transcript, the principles are the same. The right question keeps your focus sharp, ensures your project has a clear description, and ultimately helps you share your findings in a way others can understand.
Key Takeaways
How to Write a Research Question
Knowing how to write a research question involves a few simple but important steps. We shall go through them in detail below, looking at how you can move from a broad idea to a focused, strong research question that guides your work from start to finish.
1. Start with a Broad Topic
Before you can form a question, you need to know the general area you’re interested in. For example:
At this stage, your goal isn’t to have a perfect question; it’s to choose a field you care about. Research from the Harvard Graduate School of Education shows that when students are motivated by personal interest and given autonomy, they persist longer, engage more deeply, and produce higher-quality academic work. This highlights why it’s worth picking something you’re genuinely curious about; it will help you stay committed even when your project becomes challenging.
2. Narrow It Down
Once you have your broad area, it’s time to make it more specific. The topic “music and memory” could be narrowed to “Does classical music improve short-term memory in students?” This process involves asking:
When narrowing down, avoid making the question so tight that it becomes unanswerable. The key is finding balance. Reviewing Research Question Examples can help you see how others have shaped their ideas.
3. Make It Clear and Focused
Clarity is non-negotiable. Your research question should be:
For example:
As explained by Enago’s research writing guide, vague or unfocused research questions often lead to poorly structured papers, weak arguments, and higher risks of unintentional plagiarism. A clear, well-phrased question not only improves your research focus but also strengthens your thesis and the final quality of your paper.
4. Check Its Research Potential
Your question needs to be something you can actually answer through available data, literature, or experiments. Ask yourself:
You might find it useful to review the Research Process to see how a good question fits into the larger workflow.
5. Test It Against Good Research Question Criteria
A good research question should be:
By checking these points, you ensure your work has both academic value and practical feasibility.
Common Mistakes to Avoid
Even experienced writers can fall into traps when forming research questions. Some common mistakes include:
Plagiarism is another big risk. Even if you change the language of an existing research question, copying its structure without credit can still count as plagiarism. Always cite sources using APA style and perform thorough proofreading before submission.
Tips for Staying on Track
Once you’ve chosen your research question, keeping your project aligned with it is crucial. Some tips include:
If you’re preparing a proposal, reviewing How to Write a Research Proposal can help you structure your project effectively.
Research Question Examples
Sometimes the easiest way to learn how to form a strong research question is to see real examples. Below are five different types of research questions you can use for inspiration, each showing how a broad topic can be narrowed into something specific and researchable.
If you’d like to explore even more examples across different fields, you can view a full list of Research Question Examples.
Conclusion
Writing a research question is about more than just putting a question mark at the end of a sentence; it’s about shaping your topic into a clear, focused inquiry that drives your project forward. From choosing a broad area you’re passionate about to narrowing it down, checking feasibility, and avoiding common pitfalls, each step brings you closer to a strong research question. With proper tools, free resources, and consistent focus, you can create a question that not only guides your research paper but also makes your work stand out.
How to Write a Research Question FAQs
What makes a strong research question?
A strong research question is clear, focused, relevant, and feasible. It should be specific enough to guide your research but not so narrow that it limits exploration.
Can I use a question from another paper if I change the language?
Even if you rephrase it, using the same idea without credit can be plagiarism. Always provide proper citation in APA style.
How many research questions should a thesis have?
It depends on your project’s scope, but most theses have one main research question and possibly a few sub-questions.
Where can I find free resources to help write a research question?
Websites like Scribbr, academic blogs, and university writing centers often provide templates, examples, and guidelines at no cost.
With a passion for helping students navigate their educational journey, I strive to create informative and relatable blog content. Whether it’s tackling exam stress, offering career guidance, or sharing effective study techniques
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