Please respond to the following: “Marketing Segment and Perceptual Map”

• Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.
• Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.

 

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Assignment 6.1: Food Journal

Step 1: Pull out your food journal

Using your own diet analysis,  set up a dietary consultation as if you were with a client. The client may be fictional or yourself

• Create a goal for your “client”.  It can be a made up goal or one that you have for yourself.
• Analyze your diet by looking at the diet and exercise as a whole over the duration of your journal

Some things to include:

• Determine any dietary suggestions that may be necessary to meet the client’s goal
• Does the client (or you) eat more over the weekend?
• Does the client (or you) eat more during the week?
• Do your exercise patterns change during the week compared to the weekend?
• Does your macronutrient (Fat, Protein, and Carbohydrates) break out work towards the overall goal for yourself or your “client? If yes, Explain why.  If no, How can you improve to meet the nutritional goal?
• Based on your Food log, clients body composition, and overall health goal- determine if the goal was realistic to achieve.  If yes, explain why.  If not, how would you help them to create a realistic goal

Your food recommendations paper should be a minimum of 2-3 pages in length, APA formatted, properly cited reference page, 12 point font

Step 2: Create a Food Journal Portfolio

Include in this order:

• Title page
• Personal Food Journal
• Food Journal Analysis
• Food Recommendations for a fictional client or yourself
• Reference Page

All components to your portfolio must be presented in essay style APA format, include properly cited reference page, title page, and 12 point font

 

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Assignment 6.3: Mental Disorders

Mental Disorders

OBJECTIVE

Identify the different assessment and diagnostic methods related to mental disorders

ASSIGNMENT OVERVIEW

This writing assignment explores ways to assess mental disorders.

DELIVERABLES

A one and one half-page paper (12-point font)

Step 1 Conduct online research.

Research the main categories of mental disorders and their evaluation and assessments. For example, you can use your favorite Internet search engine to look up the following sites:

• National Institute of Mental Health
• Mental Help.net
• American Psychological Association Help Center

Step 2 Report on methods of diagnosis and assessments of the major mental disorders.

Write a one and one-half-page report on mental disorders, their diagnosis, and treatment. Identify the following elements in your paper:

• The major categories of mental disorders. ( Hint: Anxiety disorders are one category.)
• The commonly used methods of diagnosis.
• The treatment of choice (meaning the favorite current treatment) for this disorder.

 

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Develop a 1-2-page thesis statement, introduction paragraph, outline, and conclusion paragraph as part of the prewriting process for an argumentative essay on a topic of your choosing. Include a list of APA-formatted resources.

Writers use an argumentative (or persuasive) essay to try to change people’s viewpoints or convince them to accept a new behavior or action. People seldom agree on what is right, so a well-developed and supported argumentative essay can help uncover truth. This type of essay can help you think critically about your own ideas, evaluate different sides, and judge the evidence.

For example, in professional environments, you may be asked to help gain employee buy-in for changes to a dress code, benefits or compensation, procedures, and so on. You will need to be able to present these changes in a way that will make it easier for everyone to accept them.

Using prewriting strategies to develop an argumentative essay will help you plan your writing, organize your thoughts, find and organize supporting evidence, and present information clearly to your readers.

Note: The assessments in this course build on each other and must be taken in sequence. Assessment 6 is paired with Assessment 7. You must complete Assessment 6 and receive feedback from faculty before you complete Assessment 7.

Demonstration of Proficiency

By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:

• Competency 2: Apply information and use literacy skills to produce evidence-based written work.
  • Apply research skills to locate scholarly resources relevant to an essay topic.
• Competency 3: Apply prewriting, planning, drafting, and revision skills.
  • Apply accepted conventions of outlining an essay, including main points and subpoints.

Overview

Writers use an argumentative essay to defend a position on a particular issue. The goal is to persuade the reader to accept the argument; thus, this type of essay is also referred to a persuasive essay.

For this assessment and Assessment 7, you will write an argumentative essay on a topic of your choice. Try to choose a topic that reflects your professional or academic interests, keeping in mind that your goal will be to convince your reader to accept your argument.

Instructions

For this assessment (which is paired with Assessment 7), you will need to develop an outline for the essay you will write in Assessment 7. Use the following headers to guide your outline development:

Brainstorming (How to pick a topic)

• What resources can you find to support your position? Be sure you list resources in APA format.
• What questions should you ask in order to determine if a topic is suitable?

Evaluating the Context of the Essay

• What things do you need to know about the target audience before you begin to write?
• What resources can you find to support your position? Be sure you list resources in APA format.

Developing a Thesis Statement

• How do you develop a good thesis statement?
• What are the characteristics of a good thesis statement?
• Why is a thesis statement important?
• What resources can you find to support your position? Be sure you list resources in APA format.

Developing an Introduction, Outline, and Conclusion

• How can you turn your thesis statement into an introduction?
• How do you develop an outline?
• What is the connection between the introduction and the conclusion?
• What resources can you find to support your position? List resources in APA format.

Listing References

• What should you include in a list of references?
• How should you format references?

Additional Requirements

• Style and Format: Use current APA style for references. Include a title page and references page.
• Length: Compose 1–2 pages in addition to the title page and references page
• Resources: Cite a minimum of two resources.
• Font: Use Times New Roman, 12 point.

 

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 3 pages scientific 3 pages mathematical 

Compose a brief and focused paper which explains and describes your healthcare issue/topic from a scientific and/or mathematical/analytical perspective of inquiry. 

Your paper must be 6 pages in length and reference 6 scholarly, peer-reviewed resources. Be sure to follow APA formatting standards (spacing, font, headers, titles, abstracts, page numbering, etc.) as you demonstrate informative, explanatory, descriptive writing. Use the provided tem=9oplate.

• Address your general topic by forming and answering two levels of research questions, developed to provide specific and detailed inquiry, discovery and understanding:
  • Choose a “Level 1 Research Question/ Writing Prompt” from either or both of the lists below to answer in the paper.
  • Compose a “Level 2 Research Question/ Writing Prompt” that provides detail, specificity, and focus to your inquiry, research and writing 
• State your research questions in the introduction of your paper.
• Form the body of your paper by answering each research question, using references to the resources found in your research.
• Review the process and the resulting understandings in the conclusion of the paper (briefly review the issues, research questions, answers, and insights.)

Level 1 Research Questions/Writing Prompts
SCIENTIFIC Perspective of Inquiry

Which body systems are affected?

 level II Research Question 

  

    How does PTSD effect the body? and what are the symptoms of PTSD? 

Level 1 Research Questions/Writing Prompts
MATHEMATICAL/ANALYTICAL Perspective of Inquiry

What are the statistical facts related to the issue?

       Level II Research Questions/Writing Prompts MATHEMATICAL/ANALYTICAL Perspective of Inquiry 

   

   What would be the statistical cost of treating PTSD?

 

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